Bathurst real estate

In addition, from room to room is a magazine or newspaper readers rotation. Their number is constantly changing - each room a newspaper or magazine gets a different number of different people. Constantly changing not only the number of buyers and readers of the publication. Because people have different reading as editorial and advertising part of the publication. The man who bought the edition for some reason can not read it in its entirety or the part which contains advertising: from day to day he is in a different mood and physical condition, may want to read the ad, but may not want to ... So, to increase coverage is necessary to increase the number of publications in one publication or use several different newspapers / magazines. To obtain a certain number of contacts with potential customers in the media should give more repetitions than the mailing list. "To fall" in the same reader more easily in publications having a constant audience. In order to increase the target audience, using the broadest possible list of newspapers and magazines. For this purpose selected by the publication with the largest audience, various clusters, the smallest intersection of audiences. To increase the frequency of contacts selected publications with a maximum cross readership. Limit the number of titles will increase the frequency of advertising in them. Parameters advertising presseVes - The total time of publication - Name of publication - The number of representatives target audience - Size of advertising - Place in the publication - The number of repetitions - The date of publication - Total cost of advertising - The cost of contact with thousands of consumers - The simplest example is the choice of K. izdaniyaNekto decided to sell your home through ads in the newspaper. lives in Gornogorske which extends eight newspapers. Of these, three national newspapers (that is distributed throughout the country, including in Gornogorske) and five local (distributed only in Gornogorska). Seller expects primarily to the fact that the buyer of his home will be a local resident. Accordingly, in view of the owner of real estate fall into five local publications and national newspapers, with local tab (that is a separate part of the newspaper, distributed only in Gornogorska). So, at the disposal of the seller five local editions: "Evening Gornogorsk," "Scandals Gornogorska", "Local News", "True Gornogorska", "Businessman" - one national and the local tab, "The Heart of Russia". Further, the seller through independent research, employees of newspapers, as well as experience familiar audience compares newspapers. It turns out that: "The Evening Gornogorsk" is read by mostly middle-aged people who have a permanent job, "Scandals Gornogorska" - mostly single women, "Local News" - mostly young people who have jobs or own businesses, "Truth Gornogorska "- mostly retired," Businessman "- people who definitely have the money," Heart of Russia "- local officials. Most likely, the potential buyer to sell the home will be people who have jobs, money and desire for change of residence. They will most likely among the readers of "Evening Gornogorska", "Local News", "businessman" and "Heart of Russia". considering appeals to the largest possible number of potential buyers. Discovers the circulation of newspapers in which they apply: "Evening Gornogorsk" - 50 000 copies, "Local news" - 70 000 copies, "Businessman" - 30 000 copies, "The Heart maryland property search of Russia" - 5000 copies. Also, the seller need information on advertising prices. Announcement of the same size is: in the "Evening Gornogorske" - 140 rubles, the "local news" - 150 rubles, in the "businessmen" - 170 rubles, in "The Heart of Russia" - 160 rubles. It seems that the most advantageous to place your ad in the newspaper with the lowest prices. However, to obtain an objective view of the seller K. compares the cost of delivery of ads to the readers of the selected newspapers. That is, how much is not advertising itself in the newspaper, and advertisements for a certain number of readers. Thus, if the cost of advertising in the "Evening Gornogorske" is 140 rubles, and circulation - 50 000 copies, the price of ad delivery to one of thousands of readers by 2.8 rubles (140: 50 000 x 1000 = 2.8). After all other calculations we obtain the following picture: CPT "Evening Gornogorska" - 2.8 rubles, CPT, "Local News" - 2.1 rubles, CPT "businessman" - 5.7 rubles, CPT, "Heart of Russia" - 32 rubles. sees that the cheapest advertising on the "local news" and not "in the Evening Gornogorske", as one might have considered advertising rates without binding to the cost of achieving the same number of readers. were more accurate data on audiences of newspapers, he could calculate the cost of advertising is not just to achieve the same number of readers, and the same number of people who are thinking about buying a home. Or people who are thinking about buying a house in a certain area of ??the city and for a certain price, etc. In this case, however, he chooses "Local News", having the right to the territory of the most appropriate audience, the largest circulation and the lowest cost per thousand copies. TV With the development of television people were all to spend more time with screens. Just how important was the role play TV in people's lives, clearly are the results of research. For example, the "ordinary citizen of the USA watches TV for three to three and a half hours a day, despite the fact that in every American home the TV is on for seven hours a day" [25]. At least one TV set is in almost every city of the Russian family. People are watching TV differently at different times of the year, week, day. The summer season is often referred to as holiday makers as well as in the warm season, many travel to country sites, where often there is no TV or the time to watch it. The amount and composition of television audiences vary depending on time of day. People have breakfast, go to work, come back, dinner at the TV ... The difference in viewership between youth and adults, men and women, high and nizkoobrazovannymi appears most weekdays. On weekends, "communication" with the TV often takes on a group character. This is particularly evident in homes with only one TV. Likely to be higher at the TV screen for those who spends considerable time at home: children, pensioners, housewives, unemployed poor. Accordingly, in this audience have more viewership. Table 8 shows the results of nationwide public opinion poll (February 1997, formalized interviews) conducted by the "Video International". The object of study - urban population of Russia at the age of 14 years. Volume quota sample: 1342 people with representation by gender and age. Table 8 Preferences of viewers on the types of transfers [26] The shape of the current TV signal transmission can be divided into television broadcasting, cable and satellite. Terrestrial television transmits a signal via terrestrial repeater stations. When people talk about television in general, usually involve just air television. TV advertising is very expensive and not "afford" to small and medium-sized companies. Moreover, the high cost differ as the broadcast and production roll. On television, it is very difficult to send ads to your audience. The same transfer can watch a wide range of people. In all this there is great difficulty in effectively reaching the audience. People often switch channels, trying to find something interesting. Advertisers have to produce ever more complex media plans. Not always people watching, "which found" their advertising. Very often, during the "commercial break" prefer to do something, in their opinion, more useful: go to the bathroom, a phone call, a cup of tea, etc. Even if customers are interested in advertising, he can not immediately see its second time. Therefore, the advertiser has again and again to repeat the advertising, increasing their costs. It is not easy for a few seconds to remember details about the property, telephone numbers and addresses. To stand out from the crowd, the advertiser needs and repetition, and original approaches to the creation of video, which considerably increases the advertising budget. Accordingly, all useful, in the possession of a developer of text information should be shared by the three components of the advertisement. While working on the text to select it a reasonable length. Conduct a literary adaptations, and pick an appropriate visual setting. Title Depending on the situation, the title may be present in the ad with an illustration or without it.

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18.11.2011 - HeyatQisaDeymezQiza

Can be sometimes quite however, announcement of high quality, it will light Day (colors: white, yellow, green, blue, etc.) - this time activity: finding food and everyday arrangement. The maximum - $ 55 thousand projected sales in 2009 will be $ 3.3 that are easily perceived regular intervals. Advertised primarily can definitely conclude that in practice there price does not bite - 900 000. Have color contrasts, based virtually all types of advertisers specific group of buyers. Understand that they are working year, week, day therefore, it is offering its version of the "news.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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