Brownstone realty

Further, the seller through independent research, employees of newspapers, as well as experience familiar audience compares newspapers. It turns out that: "The Evening Gornogorsk" is read by mostly middle-aged brownstone realty people who have a permanent job, "Scandals Gornogorska" - mostly single women, "Local News" - mostly young people who have jobs or own businesses, "Truth Gornogorska "- mostly retired," Businessman "- people who definitely have the money," Heart of Russia "- local officials. Most likely, the potential buyer to sell the home will be people who have jobs, money and desire for change of residence. They will most likely among the readers of "Evening Gornogorska", "Local News", "businessman" and "Heart of Russia". considering appeals to the largest possible number of potential buyers. Discovers brownstone realty the circulation of newspapers in which they apply: "Evening Gornogorsk" - 50 000 copies, "Local news" - 70 000 copies, "Businessman" - 30 000 copies, "The Heart of Russia" - search property taxes 5000 copies. Also, the seller need information on advertising prices. Announcement of the same size is: in brownstone realty the "Evening Gornogorske" - 140 rubles, the "local news" - 150 rubles, in the "businessmen" - 170 rubles, in "The Heart of Russia" - 160 rubles. It seems that the most advantageous to place your ad in the newspaper with the lowest prices. However, to obtain an objective view of the seller K. compares the cost of delivery of ads to the readers of the selected newspapers. That is, how much is not advertising itself in the brownstone realty newspaper, and advertisements for a certain number of readers. Thus, if the cost of advertising in the "Evening Gornogorske" is 140 rubles, and circulation - 50 000 copies, the price of ad delivery to one of thousands of readers by 2.8 rubles (140: 50 000 x 1000 = 2.8). After all other calculations we obtain the following picture: CPT "Evening brownstone realty Gornogorska" - 2.8 rubles, CPT, "Local News" - 2.1 rubles, CPT "businessman" - 5.7 rubles, CPT, "Heart of Russia" - 32 rubles. sees that the cheapest advertising on brownstone realty the "local news" and not "in the Evening Gornogorske", as one might have considered advertising rates without binding to the cost of achieving the same number of readers. were more accurate data on audiences of newspapers, he could calculate the cost of advertising is not just to achieve the same number of readers, and the same number of people who are thinking about buying a home. Or people who are thinking about buying a house in a certain area of ??the city and for a certain price, etc. In this case, however, he chooses "Local News", having the right to the territory of the most appropriate audience, the largest circulation and the lowest cost per thousand copies. TV With the development of television people were all to spend more time with screens. Just how important was the role play brownstone realty TV in people's lives, clearly are the results of research. For example, the "ordinary citizen of the USA watches TV for three to three and a half hours a day, despite the fact that in every American home the TV is on for seven hours a day" [25]. At least one TV set is in almost every city of the Russian family. People are watching TV differently at different times of the year, week, day. The summer season is often referred to as holiday makers as well as in the warm season, many travel to country sites, where often there is no TV or the time to watch it. The amount and composition of television audiences vary depending on time of day. People have breakfast, go to work, come back, dinner at the TV ... The difference in viewership brownstone realty between youth and adults, men and women, high and nizkoobrazovannymi appears most weekdays. On weekends, "communication" with the TV often takes on a group character. This is particularly evident in homes with only one TV. Likely to be higher at the TV screen for those who spends considerable time at home: children, pensioners, housewives, unemployed poor. Accordingly, in this audience have more viewership. Table 8 shows the results of nationwide public opinion poll (February 1997, formalized interviews) conducted by the "Video International". The object of study - urban population of Russia at the age of 14 years. Volume quota sample: 1342 people with representation by gender and age. Table 8 Preferences of viewers on the types of transfers [26] The shape of the current TV signal transmission can be divided into television broadcasting, cable and satellite. Terrestrial television transmits a signal via terrestrial repeater stations. When people talk about television in general, usually involve just air television. TV advertising is very expensive and not "afford" to small and medium-sized companies. Moreover, the high cost differ as the broadcast and production roll. On television, it is very difficult to send ads to your audience. The same transfer can watch a wide range of people. In all this there is great difficulty in effectively reaching the audience. People often switch channels, trying to find something interesting. Advertisers have to produce ever more complex media plans. Not always people watching, "which found" their advertising. Very often, during the "commercial break" prefer to do something, in their opinion, more useful: go to the bathroom, a phone call, brownstone realty a cup of tea, etc. Even if customers are interested in advertising, he can not immediately see its second time. Therefore, the advertiser has again and again to repeat the advertising, increasing their costs. It is not easy for a few seconds to remember details about the property, telephone numbers and addresses. To stand out from the crowd, the advertiser needs and brownstone realty repetition, and original approaches to the creation of video, which considerably increases the advertising budget. Accordingly, all useful, in the possession of a developer of text information should be shared by the three components of the advertisement. While working on the text to select it a reasonable length. Conduct a literary adaptations, and pick an appropriate visual setting. Title Depending on the situation, the title may be present in the ad with an illustration or without it. When, besides the title, a picture, he adds, specifies the image. Thus, if the illustration attracts an audience of consumers, the header specifies the nature of the proposal for them. In the absence of basic photographs or drawings title takes on the function and also to attract the attention of potential buyers. In the header is only 1.5 seconds to attract the attention of the consumer. That's how much time the average reader holds his gaze on each message. With a title - the first words of ads - the user to quickly determine for himself whether the apparent they are currently advertising for interested in his case. If the title is related to human needs, it will be read and all the ad. If it is impossible to understand the essence of fast people look again brownstone realty translated to the next advertisement. To attract specific target groups, sometimes enough to insert one word title. Among the most compelling words will be listed on product category and product user audience. To put it bluntly man, what kind of product in question, we remove every possible misunderstanding, "Apartment", "House", "office". The same thing happens when we call those for whom the goods are intended "for business", "for lovers of premise wiki comfort," "for a big family," etc. Less effective instruction profile name or company providing the service, its address, etc. In this case, a person may not always be determined immediately, he needs this product or not. What is a direct indication of the product or to an audience of users, the better title. Most titles are always the same best focused on basic needs and interests of human beings. In some cases (usually in branding) title may be the same product or advertising slogan advertising campaign. If an advertisement placed in local newspapers, the headline is to use local place brownstone realty names. People are always interested in what happens in the neighborhood, next to them. If the header contains the citation and is given in quotes, it significantly increases memorability. When creating a title should not forget that drawing attention to a specific audience functions are not exhaustive. Expressing the idea of ??commercial ads, he should enter the reader into the main part of the text sent from the specified primary benefit for the consumer to a minor, as well as to the various arguments. It is always worth to study the experience of competitive ads, but the direct use of others, even very successful finds unjustified. Of interest is the only new, unconventional, nezatertoe. Very often, fresh, different from the conventional approach intrigues the reader makes to treat advertising with heightened attention. After reading the first words of the declaration, the person should immediately switch your mind on, into text. Good communication is perceived to 10-25 words - also called a complete sentence. However, the length of the header depends still on the specific situation of the content of the main idea of ??advertising. That is the title of count and may be a single word (for example, in a very small ad) and placed in several rows. There have been many cases where the effective short-long title.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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