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18.11.2011
Commercial residential premises
Effective if only the message, the creator who puts himself in place of the consumer, talking to him in his language. Copywriters must imagine the picture the right audience. Educated group of consumers, advertisers produce the most promising potential customers and, therefore, focus their efforts on them. Defined in this way the target audience thoroughly studied. It was designed for her specific advertising messages, select appropriate images, written commercial residential premises texts. If you do not identify the target audience consumers of goods or services, commercial residential premises you will have to work on a wide range of people. And this, on the one hand, increases the cost of the campaign, on the other - poses commercial residential premises a risk not to reach the target audience or part of it. Therefore, in solving the problem of coverage of the target audience is first necessary to provide a good group of future exposure. In the process of defining your target customer commercial residential premises should try to understand the needs and desires of various groups who buy real estate, dictated by the style of housing, number of rooms, size of land and various other factors. For example, some buyers seek closer to the center, others - in new buildings, some attracted by the district environmental cleanliness, and others - the proximity to the workplace, culture and sports. One of the most effective approaches making commercial residential premises a portrait of a potential buyer - the use of a complex of interrelated characteristics: demographic, social, psychographic, purchase behavior. The group included demographic characteristics: age, sex, residence, nationality, religion, family life cycle. Middle-aged people usually have the means to actively spend on themselves and their families. That they are usually interested in real estate, automobiles, commercial residential premises financial services. Before you buy anything, they explore the many products that take into account several factors. In most cases, a "weak" sex "controls" the family income and expenses. Women are more often guided by emotion, men - rational motives. Despite the enormous changes in social life, the majority of men and women continue to "commercial residential premises play" their behavioral roles. The woman - the keeper of the hearth, educator of children. "Our motivation in buying the house is also very much depends on to what gender we belong. Several years ago, before a construction company near Chicago was a problem of selling 1,000 homes in a short time. To address this commercial residential premises challenge, she hired an advertising agency in Chicago, whose officers used a deep approach. The agency, in turn, after consulting with psychiatrists, conducted a study to find that it could encourage potential buyers to purchase homes. The task of selling houses was quite complicated, as the researchers found, due to the fact that men and women commercial residential premises perceive such a purchase in different ways. For men home - a symbolic image of the Mother, quiet, secluded place to relax after a hard day's work, during which he only did that perform various tasks your boss. He timidly hoping commercial residential premises to find solace in their home, the comfort of childhood, when he sat his commercial residential premises mother on her knees. Once women become mothers, they began to perceive the house commercial residential premises is quite different from men. The woman sees herself in the house of expression commercial residential premises and often refers to the fact that it happens as to develop their own personality. In the new house she puts herself like a flower, and then grows, commercial residential premises reveals and expresses itself in it. The Agency has addressed these findings and since has built an ad campaign to simultaneously affect the interests of both women and men. In one ad, turned primarily to males, was shown a small house with two women stretching his arms, apparently seeking to squeeze the unfortunate man, the commercial residential premises reader to his heart. "[5] Turning to the man-buyer stands to play certain strings of his soul. For example: "In this house is already installed antenna that receives three sports channel ..." Turning to the female buyer, you can hurt others. Say: "Cooking in this kitchen - it is a pleasure ..." The specifics of climate, the general commercial residential premises nature of the terrain in which people live, can produce the specific needs of real estate. Features of the local market also determine the solvency of the population. People can be classified not only according to their calendar age, but also more commercial residential premises meaningful indicator - the family life cycle. It is also called the sequence of the important stages in adult life. Family life cycle provides a more homogeneous market segments of consumers. This concept includes marital status, age and parenthood. The life cycle of people are generally classified as follows: • lonely young man (male or female), living separately from their parents; • young couple without children; • a young family with children, the youngest of whom is less than 6 years; • a young family with children, the youngest of whom more than 6 years; • mature wife (45 years or older) with children; • elderly couple whose children have left home; • lonely elderly person (male or female), a widower or a widow often. Accordingly, the purchasing behavior at different stages of family life cycle is determined by its immediate needs. First bought fashionable clothes and accessories for work, then medication and supplies for children, real estate, furniture, appliances, cars, etc. "Between 1981 and 1991, there commercial residential premises was a tendency to increase the number of households consisting of one person ... For example, they require a smaller apartment, cheap and designed for fewer people are furniture, home accessories and appliances, as well as food packaging, to a lesser "[6]. The objectives of the person, his relationships with other people, values ??and criteria of taste commercial residential premises and behavior depends largely on the social environment in which he was born, raised and lives in a given time. Therefore the study of the social characteristics of commercial residential premises the buyer is very useful in the study of consumer motivation. Typically, consumers follow commercial residential premises the norms and customs of their environment or try to imitate those who are on a higher social level. Thus, area of ??residence, house, furniture, household goods, food commercial residential premises choices and entertainment, as a rule, correspond to what is considered standard in terms commercial residential premises of communicating a particular person. It is less susceptible to irrational motivations are less commercial residential premises responsive to persuasion. It should be borne in mind that education as a characteristic commercial residential premises correlated with age, income and occupation. Profession, trade, of course, their effect on purchasing commercial residential premises behavior. Man follows the habits of their work environment, seeks to emulate the more commercial residential premises successful counterparts, management. Occupation is often an indication of the amount of income a commercial residential premises person - his ability to pay. Income level, perhaps one of the most important factors. As it is possible to determine the solvency of the consumer. Families with higher incomes buy expensive high quality products. Buyers with low paying accordingly acquire cheap goods. It is interesting that the transition of consumers from low-income groups in the group with the higher desires and lifestyle of the new environment are not perceived automatically. By habit, inertia, consumers will gravitate to preserve the old system. Somebody very rightly said: "If a person grew up in a barn, then, becoming rich, he builds himself a huge barn ..." People can be united not only by demographic commercial residential premises and social characteristics, but also more subtle psychological differences in consumer behavior. Among the commercial residential premises psychographic characteristics of note: the way of life, character traits, life position, motives and perceptions of themselves, habits, hobbies, inclinations, etc. Purchase behavior may also serve as a basis for segmentation. Thus, consumers are generally classified by the activity of consumption, brand commitment, usage of the goods, consumer experience. Interestingly, the "one study aimed at learning commercial residential premises the process of purchasing property in New London, Conn., experimenters have amazing results. It turned out that even when buying a house - one of the most important purchases for the year or decade - people often act at random, especially not commercial residential premises planning ahead. On average, people are browsing at home before you buy at least commercial residential premises 6 options, but 10% of buyers look only one house, 19% - only two commercial residential premises at home before you choose a one of them "[7]. Buying for the first time and buying based on previous experience tend to have different priorities in the commercial residential premises characteristics of the goods. They can be divided into two groups: those who do commercial residential premises it for the first time, and those who buy on the basis of previous experience.
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| 18.11.2011 - Hy |
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You make a purchase, follow the the character, force people to be cautious in regard to the planning can be called, which is set for positive solutions, ie, when the advertising message will be placed in the most advantageous time in the most.
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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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