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Almost every advertising medium has its own conditions and possibilities for the classifieds. By their nature they may be called financial, procedural and technical. Financial terms determine how payment will be made advertiser services media: on the basis of complete, partial payment or payment by the fact of publication. Also specifies a set of documents required for acceptance of an order: a letter of guarantee agreement. For example, in one of the following publications are "The requirements for submitting ads": "The announcement must be made on the coupon, cut from our newspaper. Ads submitted on copies of coupons will not be published. Free classifieds are published only if the specified telephone number to contact. All paid advertisements are accepted upon presentation of a passport or other gosdokumenta identity. Paid ads from representatives of organizations will only be accepted by proxy from these organizations. Announcements of activities subject to licensing, taken with the appropriate licenses. The editors reserve the right to change the form of presenting information, edit the text of the ad. No responsibility for the content of advertisements and promotional materials ... " In another publication has its own "How to fill out a coupon for free ads": "Your ad will appear in the upcoming issue within 4 days after its receipt, edited by strict observance of these rules: Only use these coupons (photocopies not accepted) determine in which category you wish to place your ad, and then a coupon that fits this category (headings listed on the coupons in a black box) enter the required information and mark with a cross that option, Fill out the coupon in block letters: neatly and without corrections under "Additional Information" You can specify all that apply and what is not included in other columns, one coupon advertisement published once. For regular publication of your ad in several issues should be submitted coupons every week during the required period Send the completed coupon to the Editor at the address ... " The media also establish requirements for advertising materials. Compliance ensures advertisers advertising reproduction in accordance with the technical capabilities of a particular newspaper or magazine, television or radio station. Thus practically excluded cases in which the publication takes a single mock ads, and on the other bands out - with a fuzzy photograph of missing lines, with different fonts, when a television show when lubricated roller or even lost sound, etc. For example, with the release edition comes with several sequential processes: planning pages, layout, printing, admission to the readers through retail and subscription. These processes can take place over a fairly long time. Therefore, the advertiser when planning an advertising campaign it is important to consider and a chronology of events. In so doing, it can help information about specific dates. So, usually in the advertising department of publications includes: • the date indicated on the cover (a reference primarily for the reader); • the date of sale, that is, publications and market access (reference to the advertiser - at what point it will become effective advertising); • It is the filing date of the materials (the time within which to transmit advertisements in the publication); • It is the filing date (up to a day, you can book a room in a certain publication). This can be done by telephone (usually only in the case of lower ads that require no graphics). Most often, this path is used to publish a small modular ad does not contain illustrations (with the material received by fax will not be able to play them). As a rule, so your free classified ad for special coupons. Publications have also begun to accept ads via email. This is a convenient form for all types of ads: and lowercase, and modular, and illustrated, and neillyustrirovannyh. In cases with a large number of publications should advertise through advertising agencies. Due to the discounts available to them and experience, companies can post an ad cheaper and cheaper, than if the advertiser is acting independently. In this case, it is important, however, do not squeeze out all of his agency discount to the last cent. It should cherish the order, monitor the quality of its publication in the journal. This is possible only when the agency makes something at this location. In general, when submitting ads, as well as in the process of creating advertising, do not sweat it. It's better to gather more information about the terms and conditions of the publication, to find all possible ways and accommodation. In the end, choose the most appropriate, most cost-effective and convenient way to feed your advertisement. And do not forget that after the publication of the advertiser is entitled to receive a certain amount of ready-made papers with its advertising. In many newspapers, the main part of advertisers provide free two or three instances. The advertiser, has bought a large area, can expect a greater number of free copies. For example, multinational advertisers, advertisers large size, usually provided by ten or fifteen copies. Marketing research In order to effectively plan an advertising campaign in the media, you need to know their audience. Basically, the audience measurement is carried out by one method or another population survey. Certain groups of people polled in order to obtain different information: Do they read this or any other publication before, watched television, listened to the radio, how carefully read (watched and listened to), how often it is read (look, listen) Now, that like in the publication ( on television, radio) that do not like, how to relate to advertising, etc. The sample should fully conform to the structure of the population from which it is made, be representative of the general population. Different companies have different interests groups (living in a particular area, which have a certain income, gender, age, etc.). In each case the sample is like a scale model of the group audience. Therefore, these samples can be extended further to the whole company of interest to the target group. The sample will actually meet your group if it has sufficient volume. The more people interviewed, the more reliable data will be. However, the reliability significantly increases with increasing sample size to about 1,200. The further increase in its volume gives a very slight increase in reliability studies. That is, each representative of the population should be an equal chance of being selected. In this case, any of the respondents can be selected and will not be admitted bias toward a particular group of people. Widely used as quota sample method where respondents are selected purposefully, in compliance with the quota settings - previously known statistical data on the control attributes of elements in the population. The sample may be a one-time, when people are selected for only one particular survey, and the panel, when people participate in surveys over the long term. A single and a panel sample used depending on the purpose of research. Thus, a single sample is used for obtaining ratings, measuring the qualitative and quantitative compositions of the audience. By resorting to the panel sample when it is important to assess the processes occurring in the perception of advertising audiences: memorability, attitudes, etc. Poll of people using personal interviews (face-to-face), a telephone survey, questionnaires, with the help of focus groups, diary panels, piplmetrii. For example, a premise add message telephone survey in our country is always associated with two major problems: lack of telephones and the low quality of the telephone. Personal interview was the most popular method for measuring the audience. This is due to the fact that a large number of publications of the measured and the complexity of their identification by ear do not make efficient use of cheaper and more rapid telephone survey. One of the most popular types of evaluations of television and radio audience is measured continuously by means of a diary panel. The sample is constantly involved in the measurement of people filled a special diary about what they watch on TV or listen to the radio up, for example, fifteen minutes before the interval. More advanced techniques to measure viewership - People-metry. People watching TV, press the remote button on the special, fixed for each household member, as a technical device automatically records all change made to this TV. In the study of transit advertising audience counts the number of pedestrians or vehicles passing or driving past the advertisement. The number of units of vehicles and public transport can be reduced to the number of people with special coefficients. For example, take the average number of passengers in public transport to 50, while in the car - 1.5 persons. In addition to research audiences of advertisements, advertisers are also required data on the yields of advertising. Monitoring allows, firstly, to assess the market situation (who, when, as advertised), and, secondly, to check out their own advertising (time and place). Unfortunately, getting some of the data requires such costs, which will undertake to pay anybody. The cost may be higher than the estimated benefits. A common problem is the fact that the audience is measured by transmission, publications, websites, vehicles, etc., but not an audience of advertising. That is always a gap between the number of people who have had contact with the advertisements, and the number of people who have had contact with advertising. Rules of law Advertising - the subject of many legal rules: codes, laws, acts, rules. In order not to violate certain rules, as well as to positive advertising effects on consumers, advertisers must have some knowledge of the legal regulation. From the point of view of the law can be considered as the content of advertising appeal, and elements of its form. Applicable to the advertising requirements are contained in documents of various levels. General requirements - the "International Code of Advertising Practice" and the Federal Law "On Advertising". Special - in a variety of laws, decrees, rules and regulations concerning the activities of both publications (Russian Federation Law "On Mass Media") and advertisers (the Federal london recording studio Law "On securities market", Federal Law "On Competition and Restriction of Monopolistic activity in the commodity markets, "the Presidential Decree" On protection of consumers against misleading advertising, "etc.).

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02.11.2011 - surac

It's ugly, - says Sergey Lushkina "behind." No need to waste out good reporter. " The illustration would have under the laws number of family members, as well as the area where he lives and is going to buy an apartment or house should be built "[17]. Special skills printing, prototyping have their dignity, affecting the price and terms of realization of goods rate of speech. Closest to the the inscription can be placed at an angle or vertically private.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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