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10.11.2011
Green street realty
We need to pay attention to the orientation of lines in space. The most convenient location to read font in a straight horizontal line. Oblique, curved or sloping writing words and symbols are unacceptable. In green street realty an emergency, the inscription can be placed at an angle or vertically so that after a mental rotation in green street realty a clockwise direction (but not more than 90 °) it realty associates is horizontal. This is due to the fact that the opinion is easier to "puts" objects to the right than the left. The illustration shows an example of ad 39, in which spelling is sloping in nature. For the perception of written accounts to expend green street realty some effort. Italic text is not easy to perceive If your ad uses a large amount of text, it is often split into separate paragraphs. This will significantly improve the perception, because the eye will be easier green street realty to find the next line. Large arrays of solid text is easy to scare readers. In a broad declaration that does not use long lines, the text should be split into multiple columns. To the eye when green street realty reading made effortless, rhythmic mechanical movement, the length of lines for the main text should be the same. You green street realty should not build a shape of the lines, as well as to interrupt the text with visual elements that will definitely make it difficult to read. The illustration shows an example of the construction of 40 pieces green street realty of text. Figured to read the text very difficult to It is important in terms of readability of green street realty the text line spacing (leading). If it is too small, then the distorted proportions of the letters, "diluted" their style. If the distance is large, the main text to look the spatial intervals, rather than a string green street realty consisting of characters. In this case, it may be perceived as a visual element (some spot). A special font style, associated with certain objects, furniture or time, can increase the impact advertising illustrations, and even to some extent replace it if necessary (for example, in the small ads). The correct type should be in harmony with green street realty other visual elements of the ad: illustrations, borders, decorative details. In addition, care should be taken to avoid green street realty any disharmony in the body text itself. And it's very likely, when used in an ad multiple fonts green street realty with different font style. In most cases, the use of two different fonts enough to visually identify the main and auxiliary parts of the text. If there is an illustration in the ad title should not stand green street realty out against its background, and harmony. In the absence of illustrations, title to fully carry out its function - to stop the reader's eye, to interest him. And in the first and the second case, the green street realty title stands out among all further ad text writing and font size. For example: BUY NOW OR wait green street realty until prices rise up? What the dream of poor tenants Own house in Borki. Address, which you will be proud to call House in the Moscow Zhukovka. Anyone who has read everything before posting a whole, wants green street realty to know what it is worth it to spend the time and effort. Therefore, trying to capture the green street realty essence of the above, he runs his eyes over the text, stopping from time to time his view of the individual words and phrases. If the text is visually select objects, the reader will turn its attention green street realty primarily on them. Isolation of key words and phrases is not such a simple thing as it seems at green street realty first glance. To use it correctly, you need to know what type and where it is best to green street realty take. You can designate the following selections: font size and color, different font writing (headset), an underscore, uppercase and lowercase letters. When you select your keywords in the text are often used for oily or fine writing, green street realty as well as italic. Underlining for the most natural means of human selection. (No wonder even the very word used in spoken language, "as the previous speaker said ..." etc.), it is most effective in attracting attention to green street realty individual words and short phrases. When allocating capital letters must be borne in mind that the upper printing characters green street realty are perceived slower, heavier, lower-case. The fact that the upper or lower elongation lowercase letters (like "b", "y", "f", "r") serve as reference points for abrupt eye movements on the line, to help learn the words. If green street realty the font small elongations (or none at all, as in the recipe), then he looks monotonous, tedious to green street realty read it. In addition, readers will simply not accustomed to see the capital letters in large quantities and are green street realty forced to read words written in words, syllable by syllable, and even spells. That is not to serve green street realty an ornament, and is drawing attention to key points in the text. Illustration 41 shows an example of "originalnichaniya." green street realty Not every sign identifies the symbol of the European currency. But this will complicate the perception of advertising green street realty icon for many people. Highlight the text should be in harmony not only with other visual elements of the green street realty ads, but also with each other. It should not, for example, one ad at once and apply bold, green street realty italic, and, and underlining and capital letters, etc. Obviously, the ideal illustrating can be called, in which careful design and content, and formal elements. The attention of potential consumers should be involved and at the same time an indication of the subject of advertising (or its user), and interesting, useful visual representation of the subject (or user). - Originally, but ineffective Develop options Once the advertising message is prepared, you should not throw out green street realty everything that had to use while working on it. Should try to write some more options, focusing on green street realty other facts, words, or details of illustration. On the one hand, it will help determine the best design and text that will be used in advertising. On the other hand, have at their disposal several good options green street realty can not hurt. Because then you can try to place at different times, different ads. It is possible that green street realty the buyer does not respond to the first option the seller, but the second or third interested. Also, if there are a few high-quality text, they can be used in ads in the following sections of the advertising campaign. For example, create the following text: "Buying a house is never too early and not environmentally friendly pozdnoNa west of Moscow. The interior use only natural materials - no synthetics. " Using the same information as you can prepare other options: "Ideal for a healthy place to semiV west of Moscow. For caring parents and their numerous children two large floors. Everyone will be able to choose a any of the five bedrooms green street realty to taste. Fitted kitchen does not allow the hostess pace yourself cooking. Within the walls of the house green street realty from natural materials breathe easy. Call as soon as come 12, but no later than 18, by telephone ... " "Give your family the zephyr real estate purest luchsheeDom Bay Moscow. Kitchen galley overlooking the blue expanse of the lake. " Advertising options green street realty are also represented in illustrations 42 and 43. Alternative advertising And need to work on multiple versions of illustration, that is, different ads to use various illustrations, songs, styles, font set, etc. This will identify the best green street realty overall visual concept, the most interesting individual parts (frames, backgrounds, fonts, etc. .) Testing advertising prior to publication Inspired by green street realty the creation of advertising, advertisers can easily miss the obvious for him and not obvious to other properties or quality of goods. Also, can "divide" links in the logical construction of the image of the real estate, certain associations. It often happens that the results of consumer perception of advertising as a result are completely those who have thought of. In order to eliminate weaknesses in advertising to be ineffective in influencing potential customers, green street realty it should be tested. The quality of the created text can be judged as to its publication, and after. Pre-testing increases the likelihood of the most effective training texts to the moment when the money will property law be green street realty spent on advertising. Of course, preferable to the task of testing advertising to instruct a professional advertising psychologists. However, you can conduct your own testing and that will cost much cheaper (though not so exact), with a green street realty focus group of colleagues, friends, etc. The results of even basic testing can be quite unexpected. In most green street realty cases, they point to the need for further study of the concept of individual parts or advertising. Pre-testing green street realty can be performed: • at the beginning of the process of creating advertising, • during the process of creation, • At the end of creation. At the beginning of the process of creating the basic idea of ??testing advertising. The creator of advertising must answer the few elementary questions. • I understand I had this idea, green street realty being an ordinary purchaser, rather than its creator? The basic idea is also useful to test and with green street realty a group of people who are not related to the advertisement. Thus, defects of the future can be found the text at the stage of development the basic idea. In the course of a text outline of green street realty the structure being tested, the argumentation. It also carried out by an independent group of people. To test the green street realty literary text processing, you can simply read it aloud: twisted words, phrases, sentences, paragraphs, awkward space, rhythmic errors easily be found. At the end of a text, it tested a variety of options. It before you put green street realty in the form of ads and pay to scrutinize the individual is subjected to scrutiny. Any text should green street realty be evaluated in terms of content veracity and sincerity. First of all, the creator of advertising is to ask yourself: • Can I described in this announcement to tell people in a personal conversation, looking into his green street realty eyes? • not missing anything that would make an announcement does not correspond to reality? • Do not discriminate green street realty in the text, despised someone's dignity or phrases? • Do not violate the announcement of the rules of good taste? If your ad is something that would not like to say, looking into the eyes of green street realty the customer, or would like to say a little differently, you should not publish it. It makes sense to work on such a declaration has to make it more truthful, and so - and more effective. If the seller of real estate believes that its ad sincerely enough, that further work on testing you can use the following check sheet (see Table 9). Table 9 Checklist for testing ad The results of even such green street realty a simple test can be quite unexpected. In most cases, they point to the need for further study green street realty of the concept of individual parts or advertising. After a copywriter (advertiser) responded affirmatively to all the checklist items, green street realty he can move on to testing the perception of readers. Understand the type and magnitude of the impression green street realty exerted an announcement will view friends, relatives, friends or colleagues. After viewing the finished ad to ask them some questions.
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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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