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16.11.2011
Greenwich fine properties
Apparently this is something for the future, which in real estate advertising, like other forms of advertising on the Internet, of course. Illustrating advertising About 80% of all new information is stored visual person. Visible objects they help the most accurate, complete, fast and easy to form an image of the goods or services that greenwich fine properties connect it with certain thoughts and emotions. Image as a means of communication is very convenient. It can be very information-intensive: through the various parts to pass a set of values, meanings and shades at once. People are greenwich fine properties often easier to draw something than to explain in words. Word - a more abstract character than the image, and therefore perceived more difficult. Thus, for the most comfortable person perception is not verbal, namely the visual greenwich fine properties information. The elements in the advertisement: • illustration • branding (trademark, slogan, etc.) • Sometimes a specially designed graphic greenwich fine properties header, and other parts of the text • a variety of additional elements (frames, bullets, etc.). Illustration and text greenwich fine properties - equal partners - two important structural component of the ad serving a common goal: to influence the consumer. Considering the function of illustrations, should be borne in mind that visual objects can not exist apart from the text. In advertising, there are no images without verbal accompaniment. When not used in advertising illustration, the text (greenwich fine properties or rather, part of it - the title) performs visual function. He assumes the priority of consumers is perceived not only in the semantic sense, but in the fine. The reader, looking at the headline without illustrations, assess its size, color and font style. The most effective ads, which are used simultaneously, complement each other, and visual and verbal elements. It is particularly important use of illustrations, when the consumer on the basis of verbal information can create yourself a mental image of the goods. Most ads for the reasons described above - mixed, use, greenwich fine properties and images and verbal description. Less commonly, advertisers have resorted to only text ads. Usually illustrations "sacrifice" for two reasons: • too small ads • Poor print quality newspaper, magazine or other media. Value of verbal and greenwich fine properties visual premise define elements in each advertisement is selected based on the context of the offer to the consumer, but also depending on the approach to achieving goals. When working with images should always bear in mind that the image greenwich fine properties can not be an end in itself - exist entirely without text or in isolation from it of meaning. The potential user should not examine the picture in advertising, and perceive them as part of the necessary information - from the main illustration for the test to pass, then, when clarifying the arguments, reasons, explanations, using other illustrations. According to numerous studies, the study of advertising, we first look at the graphic, then the header, then the lower right corner (there is usually the name of the advertiser), then return to the text and run through selected words, at the end of their research work read entire text . That is how the consumer receives, based on some logic. Glancing at the illustration, he draws attention to advertising and identifies it with each other and their needs. After examining the name of the advertiser determines the degree of credibility (known, little-known, unknown). Then looks at the key reasons (highlighted in the text). In the case of high interest arose - reads the text as a whole, processing, so any other information. This man is trying to watch and read greenwich fine properties as it physiologically comfortable, familiar. The so-called diagonal reading "left - right - down." Such a sequence is read to our eyes (and the perception of consciousness) is natural. Sight moves easily and freely, "left-right-down" and with difficulty - diagonally opposite to the direction of reading. So, for example, if a person sees the first image, which is in the center of ads, then it will be hard to go "upstream" to the missing text, located greenwich fine properties above or to the left. And this verbal information at a low interest in the subject of advertising, as well as the presence of strong competition can easily lead to failure from the study of the proposal. It is clear that the advertising must be observed apparent ease and logic of perception: • illustration - text greenwich fine properties • top - down • left - right. Thus, the effective placement options illustration in the ad could look like this: • illustration above, the text below, • illustration on the left, text on the right. It is greenwich fine properties known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." Add to this that on a large site easier to see the details, it becomes obvious: the larger the size of their illustration, the more readers it attracts. But what is the size of the image will be most effective? General answer to this question does not exist, but as a specific reference data can be used in various studies. It is known that the most effective ads about 80% of the area placed greenwich fine properties under visual (ie, they illustration of its size significantly exceeds the text). When illustrating advertising is important to ensure greenwich fine properties that the area allotted for the logos, slogans and other minor visual elements, was not too big. It should be no more than 5-10% of the size of your ad. Otherwise, minor visual elements cease to function and begin to compete with the main illustration of advertising. For the consumer it is very important illustration of greenwich fine properties how the fed. The form may contribute to the perception of image quality, but can also hinder it. In greenwich fine properties some cases, when the content of images is not fulfilling its functions, namely the various aspects of the form can play a key role in attracting attention. If the geometry of the low-key images, then focuses on the content. If released, the entire interest can be directed solely to the formal. In the rectangle, leaving a good impression, the height should be more reason to not less than 40%. However, the most effective is this figure, when it was built, based on the rules of the "golden section", ie, the height of about 60% greenwich fine properties more ground. The best understanding and assimilation of the information shown on the rectangle, occurs when it has a vertical format. In general we can say that figure is slightly larger in height than in width (wide vertical bar) is more effective than high and narrow (narrow vertical rectangle) or more in width than in height (horizontal rectangle). Different colors can cause a person certain emotions (excitement, sedation, aggressiveness, etc.). This is due to the greenwich fine properties fact that color perception in humans is formed as a result of their interaction with the environment. Over a long period of historical development of man was extremely dependent on the environment, and the colors were for him greenwich fine properties symbols of a certain environment. Light Day (colors: white, yellow, green, blue, etc.) - this time activity: finding food greenwich fine properties and everyday arrangement. Dark Night (primarily black and blue) - the time of termination daily affairs, recreation, but also greenwich fine properties the possible threat of an attack any opponent: human or animal. At the border day and night - dusk (gray, indistinct tone). Connection between color and environment entrenched in people on a subconscious level. So a person emotionally reacts to color, regardless of their thoughts. Color ad attracts more attention than black and white. Color is effective in understanding the essence of the goods, helping to improve memorization of advertising, allows you to create attitude greenwich fine properties to advertising. With easy color highlight specific elements of advertising: the actual product, its user, the details of the greenwich fine properties environment - and thus to focus on their readers. For example, for most people, red symbolizes the blood, fire, warmth, courage, strength, will and momentum. It is also the color of the revolution, communism, and the color of celebration. Well stimulate, but in large quantities is tedious. Brown - maturity, warmth, comfort, earth, courage, stability. Cream, greenwich fine properties milk warm tone without bright and contrasting accents create a sense of elegance. It stimulates the brain and eyes, greenwich fine properties helps to focus on. Applied in large quantities can bring a sense of languor and monotony. Blue color is insensitive, formal and cold as winter. In the lighter shades of "warming." With the gray shade symbolizes restraint. Colors can be used, based on their production of "temperature" feeling. Thus, stimulating, active red, yellow and orange are considered "greenwich fine properties warm." The soothing blue and green - "cold". Purple and "green grass", depending on the shade and can be greenwich fine properties both. The colors and background of signs should not be merged. More cheaply from a technological point of view familiar to readers - placing black text on white background. The illustration 25 shows an example of the use of intense red color as the background. The main background color for advertising real estate, probably the most suitable brown ("earth"). Shades of old wood, clay, ripe wheat will help to create an atmosphere of comfort, warmth. Color (in the original - red) background impedes readability The content of illustrations In order to attract the attention of your target audience, the image must be either a specific item of advertising or a specific buyer. That is to say in the ad portrayed the product or the person who has a need for this product. Who saw this ad, or people just think of the presented products, or tie their need for it through the image associated character. If the illustration is always important to keep good match sex, age, and the image of the consumer, as people identify themselves as represented by the hero. That is, if the advertisement is intended for men, then it must be shown in man. If those who are interested in business, it shows a successful business representative. To advertise the house or apartment would be very appropriate picture of the family inside their homes or nearby. To advertise the office - an illustration of a successful businessman or a group of employees. The more specific focus on the product or on the person, the more attracted the attention of greenwich fine properties the target group of buyers, and the less interested in a specific product advertising nonusers. Recent simply pass by, the ads, but noting to himself: "It's not for me." It is believed that sotheby s real estate most people are attracted greenwich fine properties to sexual images, pictures cute kids and funny animals - "sex, children and animals" [32]. And if you look closely at the environment today is advertising, then you can see that advertisers exploit these vengeance "supertemy." Most often played upon in the ads is sexual motives. Also in graphics full of images of babies of different greenwich fine properties animals. After all, the problem is not just an illustration to draw the attention of absolutely everyone who sees her, and attention of potential customers is a particular good or service that, looking at the "picture" should continue greenwich fine properties to study submitted advertising. If the creator of illustrations, aims simply to attract attention, then the effectiveness of advertising in general, unfortunately, have to forget. For example, loved by many "creators" sexy image of a woman who will notice your ad the vast majority of men, they will be perceived not as a pointer to the advertised product.
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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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