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07.11.2011
Howard hanna realty
He assumes the priority of consumers is perceived not only in the semantic sense, but in the fine. The reader, looking at the headline without illustrations, assess its size, color and font style. The most effective ads, which are used simultaneously, complement each other, and visual howard hanna realty and verbal elements. It is particularly important use of illustrations, when the consumer on the basis howard hanna realty of verbal information can create yourself a mental image of the goods. Most ads for the reasons described above - mixed, use, and images and verbal description. Less commonly, advertisers have resorted to only text ads. Usually illustrations "sacrifice" for two reasons: • too small ads • Poor howard hanna realty print quality newspaper, magazine or other media. Value of verbal and visual elements in each advertisement is selected based on the context of the offer to the consumer, but also depending on howard hanna realty the approach to achieving goals. When working with images should always bear in mind that the howard hanna realty image can not be an end in itself - exist entirely without text or in isolation howard hanna realty from it of meaning. The potential user should not examine the picture in advertising, and perceive them as part of the necessary information - from the main illustration for the test to howard hanna realty pass, then, when clarifying the arguments, reasons, explanations, using other illustrations. According to numerous studies, the howard hanna realty study of advertising, we first look at the graphic, then the header, then the lower right corner (there is usually the name of the advertiser), then return to the text and run howard hanna realty through selected words, at the end of their research work read entire text . That is how the consumer receives, based on some logic. Glancing at the illustration, he draws attention to advertising and identifies it with each other and their needs. After examining the name of the howard hanna realty advertiser determines the degree of credibility (known, little-known, unknown). Then looks at the key reasons (highlighted howard hanna realty in the text). In the case of high interest arose - reads the text as a whole, processing, so any other information. This man is trying to watch and read as it physiologically comfortable, familiar. The so-called diagonal reading "left - right - down." Such a sequence is howard hanna realty read to our eyes (and the perception of consciousness) is natural. Sight moves easily and freely, "howard hanna realty left-right-down" and with difficulty - diagonally opposite to the direction of reading. So, for example, if a person sees the first image, which is in the center of ads, then it will howard hanna realty be hard to go "upstream" to the missing text, located above or to the left. And this verbal information at a low interest in the subject of advertising, as well as the howard hanna realty presence of strong competition can easily lead to failure from the study of the proposal. It howard hanna realty is clear that the advertising must be observed apparent ease and logic of perception: • illustration howard hanna realty - text • top - down • left - right. Thus, the effective placement options illustration in the ad could look like this: • illustration above, the text below, • illustration on howard hanna realty the left, text on the right. It is known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." Add to this howard hanna realty that on a large site easier to see the details, it becomes obvious: the larger the howard hanna realty size of their illustration, the more readers it attracts. But what is the size of the image will be most effective? General answer to this question does not exist, but as a specific reference data can be used in various studies. It is known that the most effective ads about 80% of the area placed under visual (ie, they illustration of its size significantly howard hanna realty exceeds the text). When illustrating advertising is important to ensure that the area allotted for the howard hanna realty logos, slogans and other minor visual elements, was not too big. It should be no more than 5-10% of the size of your ad. Otherwise, minor visual elements cease to function and howard hanna realty begin to compete with the main illustration of advertising. For the consumer it is very important howard hanna realty illustration of how the fed. The form may contribute to the perception of image quality, but howard hanna realty can also hinder it. In some cases, when the content of images is not fulfilling its functions, namely the various aspects of the form can play a key role in attracting attention. If the geometry of the low-key images, then focuses on the content. If released, the entire howard hanna realty interest can be directed solely to the formal. In the rectangle, leaving a good impression, the height should be more reason to not less than 40%. However, the most effective is this howard hanna realty figure, when it was built, based on the rules of the "golden section", ie, the height of about 60% more ground. The best understanding and assimilation of the information shown on howard hanna realty the rectangle, occurs when it has a vertical format. In general we can say that figure is slightly larger in height than in width (wide vertical bar) is more effective than high howard hanna realty and narrow (narrow vertical rectangle) or more in width than in height (horizontal rectangle). Different colors can cause a person certain emotions (excitement, sedation, aggressiveness, etc.). This is due to the fact howard hanna realty that color perception in humans is formed as a result of their interaction with the environment. Over a long period of historical development of man was extremely dependent on the environment, and howard hanna realty the colors were for him symbols of a certain environment. Light Day (colors: white, yellow, green, blue, etc.) - this time activity: finding food and everyday arrangement. Dark Night (primarily black and howard hanna realty blue) - the time of termination daily affairs, recreation, but also the possible threat of an howard hanna realty attack any opponent: human or animal. At the border day and night - dusk (gray, indistinct howard hanna realty tone). Connection between color and environment entrenched in people on a subconscious level. So a person howard hanna realty emotionally reacts to color, regardless of their thoughts. Color ad attracts more attention than black and howard hanna realty white. Color is effective in understanding the essence of the goods, helping to improve memorization of howard hanna realty advertising, allows you to create attitude to advertising. With easy color highlight specific elements of advertising: the actual product, its user, the details of the environment - and thus to focus on howard hanna realty their readers. For example, for most people, red symbolizes the blood, fire, warmth, courage, strength, howard hanna realty will and momentum. It is also the color of the revolution, communism, and the color of howard hanna realty celebration. Well stimulate, but in large quantities is tedious. Brown - maturity, warmth, comfort, earth, courage, stability. Cream, milk warm tone without bright and contrasting accents create a sense of elegance. It stimulates the brain and eyes, helps to focus on. Applied in large quantities can bring a howard hanna realty sense of languor and monotony. Blue color is insensitive, formal and cold as winter. In the howard hanna realty lighter shades of "warming." With the gray shade symbolizes restraint. Colors can be used, based on their production of "temperature" feeling. Thus, stimulating, active red, yellow and orange are considered "warm." The soothing blue and green - "cold". Purple and "green grass", depending on the shade and can howard hanna realty be both. The colors and background of signs should not be merged. More cheaply from a howard hanna realty technological point of view familiar to readers - placing black text on white background. The illustration 25 shows an example of the use of intense red color as the background. The main howard hanna realty background color for advertising real estate, probably the most suitable brown ("earth"). Shades of old wood, clay, ripe wheat will help to create an atmosphere of comfort, warmth. Color (in the original howard hanna realty - red) background impedes readability The content of illustrations In order to attract the attention of howard hanna realty your target audience, the image must be either a krauss real property brokerage specific item of advertising or a specific howard hanna realty buyer. That is to say in the ad portrayed the product or the person who has a need for this product. Who saw this ad, or people just think of the howard hanna realty presented products, or tie their need for it through the image associated character. If the illustration is always important to keep good match sex, age, and the image of the consumer, as people identify themselves as represented by the hero. That is, if the advertisement is intended for howard hanna realty men, then it must be shown in man. If those who are interested in business, it shows a successful business representative. To advertise the house or apartment would be very appropriate picture of the family inside their homes or nearby. To advertise the office - an illustration of howard hanna realty a successful businessman or a group of employees. The more specific focus on the product or on premises yabb the person, the more attracted the attention of the target group of buyers, and the howard hanna realty less interested in a specific product advertising nonusers. Recent simply pass by, the ads, but noting to himself: "It's not for me." It is believed that most people are attracted to howard hanna realty sexual images, pictures cute kids and funny animals - "sex, children and animals" [32]. And if howard hanna realty you look closely at the environment today is advertising, then you can see that advertisers exploit these vengeance "supertemy." Most often played upon in the ads is sexual motives. Also in graphics full of images of babies of different animals. After all, the problem is not just an howard hanna realty illustration to draw the attention of absolutely everyone who sees her, and attention of potential customers howard hanna realty is a particular good or service that, looking at the "picture" should continue to study submitted advertising.
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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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