| Real estate portal | |||||||
|
15.11.2011ImmovableAccordingly, a large financial impact of such an apartment should not be expected "[54]. Large flat immovable shoot those who can afford it, those who have these apartments are not needed in their own possession. "The main tenants of luxury apartments in Moscow - the foreigners coming to Russia for a long time. They often choose apartments in areas close to the place of study children and close to work. But schools and kindergartens are selected primarily "language." As a rule, the French resident in the territory of Clean ponds and Sukharev, because there are "French" gardens and schools. English-speaking citizens are often rented accommodation in the vicinity of Falcon Field and October, as these areas are adjacent to the Anglo-American school. Very happy to consider options for apartments in the street of 1905. An interesting feature: Foreigners love to settle immovable in those areas about which they have ever read. For example, Mikhail Bulgakov's fans want to rent immovable an apartment in the Patriarch's Ponds. Also enjoyed success boulevards, where the former tenement houses (street Sretenka, 6, Much and Little Nikita street styling with preserved facades). However, these homes must be rebuilt at immovable least, have a clean entrance, concierge or security is desirable. In addition, rent apartments with windows facing the quays (Frunze, Smolensk), consider areas Neskuchny Garden (Leninsky Prospekt). The great success enjoyed by the first houses on immovable Tverskaya Street. Especially Tverskaya 9, as most of the windows of apartments handed over to the house immovable looking at the Kremlin. Some prefer a fairly remote places (residential complex "Scarlet Sails"), but with a good micro-climate, infrastructure, where there are child's room, fitness center, entertainment centers and more. Representatives from Asia prefer immovable to be surrounded by his countrymen, by organizing a small diaspora. Often they take a cottage in the new cottage villages 5-7 houses, located in the West and Northwest in beautiful natural areas. In general, they prefer to live in such a way as would be living at home "[55]. Illustration 52 shows a rare case of successful use of humor in advertising real estate. Hudson, and who would not want to have a housewife ... Real Estate Services The problem with a realtor advertising, usually much more complex than an ordinary salesman. Realtor offers more than one object, and a list of objects. Ideally, the cost immovable to advertise all the available cash in the real estate market, to suit any buyer. And so the work begins on advertising sites for a realtor on the stage of forming a list of real estate. Realtor divides all its available for certain types of properties characteristic groups (expensive housing, cheap, and so immovable on). And every object list is sent to a specific group of buyers. After all, if the realtor will market both at home and for the poor and the rich, most likely he will not sell neither the one nor the other. For example, the firm "Beams" advertises luxury villas in quality magazine "immovable New Russian" cheap apartments - in the popular newspaper "News", and offices - in the business newspaper "Den businessman." The effect of such advertising will be higher than if these newspapers simultaneously advertised and luxurious mansions, and affordable apartments, and offices. When the realtor advertises various lists separately, this does not mean that it disperses its funds. On the contrary, such advertising becomes more effective, and therefore cheaper. And secondly, so the company gets additional branding: once she had so many different lists, and she spends so much on advertising, so it's big and reliable [56]. At the same time the firm spends no more than immovable in the case where all listings are advertised together. It should be attentive to each realtor board, immovable to their original context in time. After all, people today just read, and tomorrow decide to buy real immovable estate. And at the moment of decision, he enumerates in his memory all the accumulated interest there on immovable his subject. Therefore realty company through its advertising to try to accumulate a positive and a foothold in his memory. Please be aware that customers have specific requirements not only to the object of purchase, but to the seller. For example, the Muscovites in advertisements about the property would attract the following qualities seller of real estate: reliability, honesty, efficiency, privacy, authority, prosperity, reality, integrity, seriousness, pleasantness, tact, intelligence, reliability, flexibility, leadership, initiative, discipline , innovation, simplicity, versatility, confidence, economy, compassion. Especially these requirements are important to the work immovable of professional realtors. As noted by Kotler, "due to the lack of tangible characteristics of the service before buying it increases uncertainty purchase. To reduce it, buyers are looking for "signals" of quality services. Their findings immovable on the quality they are doing based on the location, staff, prices, equipment and means of providing the services that they can see "[57]. Targeting their advertising to potential buyers, realtors must not forget about the agents working for his company. And if agents always see a good advertisement of your company, you feel proud to be working in it. And this, of course, has a positive effect on their relationship immovable with the firm as well as with customers. In addition to its own agents, realty company ads immovable and reading agents are competitors. And giving a good advertising company may become in their minds an attractive immovable place to work. Realtors, as well as ordinary sellers of real estate, after the publication of advertisements must immovable be in full readiness to work with potential clients. While waiting for calls and visits from customers, immovable realtors should be prepared not only information on advertised a certain type of house or on a particular type of list, but also on all other available to the options at the moment. In the course immovable of conversation the buyer can easily change his or her desire - ask for a three-story house instead of a two-story, with a garage for two cars instead of one, with electric heating instead of immovable steam, etc. A real estate agent for the main thing - to sell to the client any of the available facilities, and not a particular. The illustration shows an example of a list of 53 real estate agency services, and to illustrate the 54 - an example of a list of objects. Enumeration immovable and description of objects In the illustration, 55 - "advisory" advertising. Advertisement "question - answer" Illustration 56. Advertising-story Illustrations 57 and 58 show an example of event-promoting real estate services. Indeed, rather than whether to buy an apartment for the New Year? The agency is sure to attract the attention of customers - veterans immovable and retirees Illustration 59 shows an example of advertising, credible by publishing photos and names of their employees. Openness and individual employees form the trust of customers Illustrations 60 and 61 show attempts to increase immovable the credibility of advertising by publishing information about the professional award and warranty certificate. Perhaps, to award such prize will trust us more Illustration 61. Own guarantee certificate unlikely to increase confidence, but the title of winner of the "Professional recognition" certainly have a positive impact on potential customers Illustration 62 suggests the recollection of that, if for "chase two rabbits ..." It is impossible to target ads directly to the two target audiences. Customers who see an ad will think: "Is it worth it to use the services immovable of this agency, if they have no staff recruited?" Illustration 62. Advertising for the two target audiences is ineffective Chapter 5 Advertising The effectiveness of advertising depends on the quality of its content and form in immovable which it is presented. But no less important factor influencing the effectiveness of - the various aspects of advertising. First and foremost, an economic aspect as to pay for advertising typically accounts for a large part of the budget, consider how you can minimize cost. Maybe buy a place at a discount or immovable use the services of a specialized advertising agency, etc. Secondly, the very filing of advertising for placement in the media. This phase of the advertising campaign seems simple enough and very technical. However, when he neglected, an advertiser may have problems with reproduction quality of advertising, with the placement of ads of a certain size, the timing, etc. Conditions and opportunities for the classifieds Reduce the risk of negative impact of unforeseen factors will help advance the immovable property act study of the conditions under which the media takes and places advertising. Sometimes this information is printed on the front pages of newspapers and magazines in designated areas. Most often this information can be found in the pages of brochures media, on Internet sites. If an advertiser on his hands there is no such data, for information please contact the advertising department of the media. Employees of this department to explain in detail what and how to make your ad to the advertiser has been published in best form. Almost every advertising medium has its own conditions and possibilities for immovable the classifieds. By their nature they may be called financial, procedural and technical. Financial terms determine how payment will be made advertiser services media: on the basis of complete, partial payment or payment by the fact of publication. Also specifies a set of documents required for acceptance of an order: a letter of immovable guarantee agreement. For example, in one of the following publications are "The requirements for submitting ads": "The announcement immovable must be made on the coupon, cut from our newspaper. Ads submitted on copies of coupons will not be published. Free classifieds are published only if the specified telephone number to contact. All paid advertisements immovable are accepted upon presentation of a passport or other gosdokumenta identity. Paid ads from representatives of organizations will only be accepted by proxy from these organizations. Announcements of activities subject to licensing, taken with the appropriate immovable licenses. The editors reserve the right to change the form of presenting information, edit the text of the ad. No responsibility for the content of advertisements and promotional materials ... " In another publication has its own "How to fill out a coupon for free ads": "Your ad will appear in the upcoming issue within 4 days after its receipt, edited by strict observance of these rules: Only use these coupons (photocopies not immovable accepted) determine in which category you wish to place your ad, and then a coupon that fits immovable this category (headings listed on the coupons in a black box) enter the required information and mark with a cross that option, Fill out the coupon in block letters: neatly and without corrections under "Additional Information" You can specify all that apply and what is not included in other columns, one coupon advertisement published once.Real estate pei International property Property indonesia Premises phorum Realty king
|
| |||||
| brtve.tk copyright 2010 | |||||||