Kor the immovable

At the same advertised with sexy female images the premises london goods or services "strong floor" will not pay any attention (if only in the ad does not offer clear illustration of the sex-related services). Promoted by the way products will notice more women, who naturally associate themselves with (attractive, but not vulgar) image based on gender. The same can be said about the impact of illustrations from children and pets. If something is advertised, not connected with them directly, the image will be almost useless. People will definitely notice the children and animals, but will not read the ad itself, if it is a question of something else. Figure 26 in the first place to attract the attention of men who are looking at this photo, are unlikely to be thinking about buying real estate. The illustration philippine real estate 27 shows an example of the use of animal images. The dog, of course, many will notice, but will not come to their mind first and foremost the idea that it is a shelter for pets? If one advertisement multiple pictures, you should not have too much. The number of people in the illustrations of all types in the first place depends on the content of the advertisement. May be represented by one character, and perhaps - a few. It should be borne in kor the immovable mind, if it is appropriate to show a family group of names, this announcement may involve a third more readers than ads with one or two nameless people. In general, three or four people in the picture is better than ten. We must not kor the immovable forget that a person visually, without stress, "captures the" no more than seven objects. The kor the immovable illustration 28 shows ads, which used four photographs. They show a variety of important characteristics of the property, provide important information to the buyer. A few photos with additional information If the illustration should be very careful to use glasses. If ordinary, generally give a more intelligent species, the dark, hiding eyes of the character, force people to be cautious in regard to the expressed information with suspicion. All parts of the illustrations are extremely important. Illustration of 30 due to "air" attracts attention, but a scrap of newspaper suggests carelessness of the builder, seller ... Carelessness hurts the eyes Types of illustrations As an advertising illustration uses photos, drawings and collages. The classic picture is a moment of reality imprinted. Therefore, it becomes a kind of document and, therefore, makes people special trust. Photo attracts more attention than the picture, and thus better remembered. And yet it is easy to excite the interest of readers, well captured in the act involves. Typically, kor the immovable photographs are used when necessary to emphasize the realism of the principal. However, due to the development of computer technologies that enable easy "change" imprinted reality, the pictures today and is used when displaying exaggerations, fantasies, etc. The illustration 31 shows the real object in real life. Photos highly realistic The drawings are most often used in illustrating advertisements in newspapers. As a rule, the artists have resorted to the bar technique. It allows you to avoid the risk of distortion when transferring shown in low-quality newsprint. Also bar, contrasting pictures used in illustrating small ad in which, respectively, a small photo of the same will be difficult to consider. Resorted to drawing in those cases when an object (an object or person) is not very photogenic. Use a picture - "way out" and in cases where images of the event that was not sealed camera, as well as shooting are extremely difficult because of the weather, time or spatial conditions. Images can also help "decipher" to explain complex or abstract concepts. Figure always win when you do not have enough time and money. After all, to draw something simple can be faster and cheaper than a simple photograph. Drawn image can be ordered from the artists, but you can get ready in special directories. Illustration 32 shows how you can attract significant attention of the target group of consumers with low cost funds. This figure, of course, cheaper than any photograph. Drawing - quickly and inexpensively With the kor the immovable help of Figure 33 advertiser tried to explain the essence of his services. Description of services, not in words, and pictures. When the product is difficult to understand the advantages of appearance, specific goods "explain" with drawings and diagrams. With these figures can be shown to buyers, where the place of sales of goods, to explain to him how to drive or walk. The illustration 34 shows the scheme of apartments, the layout of the neighborhood, giving customers a clear idea of ??where they live. A visual representation of the future housing Figure 35 illustrates the use of the card. With the help kor the immovable of potential users can assess the location of future housing. With the card is easy to estimate the location of future housing Often used in commercial printing image organization, approving or allowing the use of a particular product. Thus promotes a product is given extra credibility. Of course, appearing in print the organization must be actually existing, but not kor the immovable specifically devised "on the occasion." In most advertisements present the logo of the company advertises. It also adds credibility in the eyes of the consumer: "If the company does not hide his name called, means that it guarantees the quality of their services or products ..." In addition, writing logo effect on memorization and associativity. Of course, the company name should be easy to read. In practice, it often turned into a kind of logos kor the immovable puzzle on the solution that consumers, however, are unlikely to be a long time to think. Decorative elements are used for visual selection among competing proposals ads. In order to achieve the desired effect, decorative items should be clear, simple, easily perceptible. When decorating the proposal should be borne in mind that a single frame is better dual. Announcement is very difficult without a framework called the ad - it is not a single whole, is simply a collection of individual visual elements to gather together that not every customer can find the time and effort. In the illustration, 36 presented with a decorative frame ad, originally allocates it among others. However, when this technique is being replicated, as in figure 37, it ceases to be an original and effective. In the illustration technique can be used photos and drawings not only separately, but at the same time - in the manufacture of collage. Quite often, people resort to it when you make newspapers and magazines. Working on high-quality photographs and drawings, it is important to avoid the "easy" way - do not go towards the creation of visual cliches, that is, when by virtue of its banality image will not attract sufficient attention of consumers. When you use inline - corny Composition Composition allows you to build visual information in the most efficient for the perception of form - interesting, logical, understandable. She was always built around the main object or action advertising. All secondary, ancillary items include slave so as to ensure the overall perceptions of all relevant information in minimum time. Nothing should interrupt or distract the attention, be superfluous, unnecessary, hampering the absorption of visual material. Our view in maryland real property search the process of perception and building a common coherent visual pattern does "walk" in the background, "pushing" from the main and the same back to him. Are required by the human mind, specifically built in a logical "route" the corresponding kor the immovable agents of interest: a visual component to the second point, that - for the third, etc. Harmonious composition always gives the impression of a whole. That is, all elements must be linked by semantic and spatial arrangement. Each of them should occupy an area proportional to its value in the illustration as a unified whole. Also, accordingly, should be used color, shape, density of objects. The most simple and reliable means of achieving visible integrity - the conclusion of visual information in the frame. In this case, depicted objects are not "spread" on the property, and are perceived as a whole. Force to kor the immovable draw attention to something largely depends on the degree of difference obtained impressions of impressions earlier or later. Contrast can highlight specific ad, among other proposals, some elements of kor the immovable the composition - the rest. In order to get a contrast seems to drastically change the measure manifestations of the trait. For example, to change black to white, large to small, dense structure on the loose, etc. The most widespread, probably because of ease, have color contrasts, based on "air" and "reversing". In the first case, the visual elements of the "framed" information void, and the human eye just has to look where you want the creator of advertising. When using the reversing light picture served on a dark background.

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18.11.2011 -

Own publication without the than whether to buy "What is written with a pen, do not cut with an ax." In contrast to the fleeting words on the radio or on television, the printed word.

18.11.2011 - 3OH

The elevator breaks down, there are problems of heat and water advertising, then a break in a month its shares on the stock market. The rest of the proposal on key quality cities of Russia has created the objects across the Leningrad region, due to their expertise in specific areas, you will get the objective information about the cost of holiday homes, cottages, land plots, the manner and timing of acquisition of property. Most complete picture of the real estate market trucks." "Next.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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