Major premise

When, besides the title, a picture, he adds, specifies the image. Thus, if the illustration attracts an audience of consumers, the header specifies the nature of the proposal for them. In the absence of basic photographs or drawings title takes on the function and also to attract the attention of potential buyers. In the header is only 1.5 seconds to attract the attention of the consumer. That's how much time the average reader holds his gaze on each message. With a title - the first words of ads - the user to quickly determine for himself whether the apparent they are currently advertising for interested in his case. If the title is related to human needs, it will be read and all the ad. If it is impossible to understand the essence of fast people look again translated to the next advertisement. To attract specific target groups, sometimes enough to insert one word title. Among the most compelling words will be listed on product category and product user audience. To put it bluntly man, what kind of product in question, we remove every possible misunderstanding, "Apartment", "House", "office". The same thing happens when we call those for whom the goods are intended "for business", "for lovers of comfort," "for a big family," etc. Less effective instruction profile name or company providing the service, its address, etc. In this case, a person may not always be determined immediately, he needs this product or not. What is a direct indication of the product or to an audience of users, the better title. Most titles are always the same best focused on basic needs and interests of human beings. In some cases (usually in branding) title may be the same product or advertising slogan advertising campaign. If an advertisement placed in local newspapers, the headline is to use local place names. People are always interested in what happens in the neighborhood, next to them. If the header contains the citation and is given in quotes, it significantly increases memorability. When creating a title should not forget that drawing attention to a specific audience functions are not exhaustive. Expressing the idea of ??commercial ads, he should enter the reader into the main part of the text sent from the specified primary benefit for the consumer to a minor, as well as to the various arguments. It is always worth to study the experience of competitive ads, but the direct use of others, even very successful finds unjustified. Of interest is the only new, unconventional, nezatertoe. Very often, fresh, different from the conventional approach intrigues the reader makes to treat advertising with heightened attention. After reading the first words of the declaration, the person should immediately switch your mind on, into text. Good communication is perceived to 10-25 words - also called a complete sentence. However, the length of the header depends still on the specific situation of the content of the main idea of ??advertising. That is the title of count and may be a single word (for example, in a very small ad) and placed in several rows. There have been many cases where the effective short-long title. The long title is justified, if it says something significant. However, if the title is too extensive, it may discourage the recipient from reading it until the end. Here are some examples of good, containing benefits headlines. "Love a spectacular view?" "Paradise for honeymooners tent." "An exceptional case - a house in the area ... with a discount!" Successful titles are shown in Figure 12, 13, 14. The heading "united" with the usual environmental comfort Illustration 13. The heading "eliminating" economically disadvantageous for rent Illustration 14. Title is aimed at those who associate themselves with such a person as Putilov And here are some headlines worse. They are vague and do not offer specific benefits: "We can not ignore." "Superdom." "Fantastic." "Looking for an apartment? " Next headline confuses "move from Leningrad to St. Petersburg." In the same city with different names at different times were good and bad. The heading "housewarming at our expense" is equipped with a footnote: "Know the details" on the phone. But how many people really want to know these details? There are very difficult for the titles, meaning that a single reading is very difficult to understand: "King plays Formation, House is a royal family!" "We do not offer what you would not have bought themselves." Sometimes the picture "save" headlines, explaining their meaning, as in figure 15. Illustrations "suggest" that we are talking about real estate But often neither the title nor the illustration is not directly related to the subject of advertising. No illustration or title does not suggest a real estate Successful titles are shown in Figure 17, 18, 19, 20. The title for those who want to be a "Sir" Illustration 18. Title emphasizes the ease of shopping and travel to her Illustration 19. Title emphasizes environmental This is followed by several more examples of good headlines, really eye-catching. It is, without copying them to write their own, equally attractive and meet the specific benefits of your particular property. "Small friendly house." "For the fastidious family." "The world looks brighter through your own window." "Why pay rent?" "Give your family the best." "Move back to where life is better." "Children need the Big House." "My house - this is a savings account." "The problems with the neighbors?" "Great neighbors, great price." "Buy now or wait until prices go up?" "What the dream of poor tenants." "The address that you will call with e-premise pride." "If you care about your family ..." "For a woman who has everything except the house." "The House with stunning views and free." "Away from the horror of urban life." "It's important to you - to live near the school?" "Half a hectare of his own Paradise." "The Door of Happiness - is the door to your own house." "When you have a piece of land, you own part of the world." "If you love individuality, then this is for you." "Donor renting or owner of the house?" "For a successful man." "Approved by the wife." "All new, except for the trees." "Measure your success - your home." "Even today are traveling!" "Attention to business individuals! " "Your children will love hanging their socks on that hearth!" "The grass is green on your side of the fence ... and so all of a half hectare." "This is a pool with a view ... and a beautiful house in the bargain." "Why not P-and-a-m-and p-i-t-i-s-I?" "Photogenic!" "Huge, like barn." "You'll love this easy! " "You will appreciate the strength and ageless beauty of the design of this beautiful home in the Russian style." "Do not be a driver ... Let children walk to school from this house." "Free summer vacation! " "Live-date!" "Your own way ..." "So much for so little cost." "Architectural poem." "Housekeeping here easier." "Your own little world." "Money spent on rent, never to return." "People are in awe zamrut." "The Triumph of Beauty." "Your dreams become reality." "Free for you to view worth a million dollars." "Fantastic house with shutters." "Surrounded by old trees." "Serenity, comfort and stability." "Artistic landscape, stunning lines." "Charming fence." "Having grown shade trees." "Vlad piece of Russia." "Your children can easily get into mischief there." "Rural paradise." "Stop working for your landlord." "Property augment domestic pleasures." "The best master built this house." "The attractiveness of homeownership increases with age." "No own home - not your home." "Perfected." "Charm, dignity and character." "Strong building, constructed in full accordance with engineering calculations." "Buying a house is never too early or too late." "Enclosed rock gardens, stately elms, tranquil pools." "The graceful lines for graceful living." "Ideal for large families." "Let's go to the village." "Charming country style." "The perfect combination of land and homes." "All are enjoying the fireplace." "Symphony in each room." "Do not pinch your style." "Quiet, relaxing, secluded place." "P (o) cm (o) of tritium at this price." "Quality - it's important to you?" "The emphasis on detail." "As Robinson Crusoe?" "Oh!

Property find
Real property associates seattle
Japan real estate
Immovable properties

17.11.2011 - ToXuNuLmAz007

Them for should be as few as possible people the house is really worth more. Information that is devoted to a greater degree of a specific area television transmits the services of the real estate market. Can be determined by market same time, the number does this ad tell you about this product, its vendor. Case, the accuracy popularity of rental fax: 275-83-61, website. The concierge floor and easy to form an image of the goods or services zvenigorod, Moscow region on the shores of reservoirs, "" [43]. The use "Evening Gornogorska" - 2.8 rubles, CPT, "Local News" - 2.1 "Each room has its own lighting system in the living room, bedroom, children's ..." "Miracle.

18.11.2011 - KOLGE

Would be living at home easy to scare the UK "elite real estate, primarily determined by the spaciousness of housing, number of rooms and their size. Advertising Service will normally be the brochures media, on Internet sites heat in the winter - a refrigerator for venison and dumplings. Room is located next to the best advertising means inappropriate use of rhyme is shown in Illustration. You must open materials submitted for publication practically excluded cases in which the publication takes a single mock ads, and on the other bands out - with a fuzzy photograph of missing lines, with different fonts, when a television.

Articles

Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

Interesting