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15.11.2011Modi propertiesFor regular publication of your ad in several issues should be submitted coupons every week during the required period Send the completed coupon to the Editor at the address ... " The media also establish requirements for modi properties advertising materials. Compliance ensures advertisers advertising reproduction in accordance with the technical capabilities of a particular newspaper or magazine, television or radio station. Thus practically excluded cases in which the publication takes a single mock ads, and on the other bands out - with a fuzzy photograph of missing lines, with different fonts, when a television show when lubricated roller or even lost sound, etc. For example, with the release edition comes with modi properties several sequential processes: planning pages, layout, printing, admission to the readers through retail and subscription. These processes can take place over a fairly long time. Therefore, the advertiser when planning an advertising campaign it is important to consider and a chronology of events. In so doing, it can help information about specific dates. So, usually in the advertising department of publications includes: • the date indicated on the cover (a reference primarily for the reader); • the date of sale, that is, publications and market access (reference to the advertiser - modi properties at what point it will become effective advertising); • It is the filing date of the materials (the time within which to transmit advertisements in the publication); • It is the filing date (up to a day, you can book a room in a certain publication). This can be done by telephone (usually only in the case of lower ads that require no graphics). Most often, this path is used to publish a small modi properties modular ad does not contain illustrations (with the material received by fax will not be able to play modi properties them). As a rule, so your free classified ad for special coupons. Publications have also begun to accept modi properties ads via email. This is a convenient form for all types of ads: and lowercase, and modular, and modi properties illustrated, and neillyustrirovannyh. In cases with a large number of publications should advertise through advertising agencies. Due to the modi properties discounts available to them and experience, companies can post an ad cheaper and cheaper, than if the advertiser modi properties is acting independently. In this case, it is important, however, do not squeeze out all of his agency modi properties discount to the last cent. It should cherish the order, monitor the quality of its publication in the journal. This is possible only when the agency makes something at this location. In general, when submitting ads, as modi properties well as in the process of creating advertising, do not sweat it. It's better to gather more modi properties information about the terms and conditions of the publication, to find all possible ways and accommodation. In the modi properties end, choose the most appropriate, most cost-effective and convenient way to feed your advertisement. And do not forget that after the publication of the advertiser is entitled to receive a certain amount of ready-made papers with its advertising. In many newspapers, the main part of advertisers provide free two or three instances. The advertiser, has bought a large area, can expect a greater number of free copies. For example, multinational advertisers, advertisers large modi properties size, usually provided by ten or fifteen copies. Marketing research In order to effectively plan an advertising campaign in modi properties the media, you need to know their audience. Basically, the audience measurement is carried out by one method or another population survey. Certain groups of people polled in order to obtain different information: Do they read modi properties this or any other publication before, watched television, listened to the radio, how carefully read (watched and listened to), how often it is read (look, listen) Now, that like in the publication ( on television, radio) that do modi properties not like, how to relate to advertising, etc. The sample should fully conform to the structure of the modi properties population from which it is made, be representative of the general population. Different companies have different interests groups (modi properties living in a particular area, which have a certain income, gender, age, etc.). In each case the sample modi properties is like a scale model of the group audience. Therefore, these samples can be extended further to the whole company of interest to the target group. The sample will actually meet your group if it has sufficient modi properties volume. The more people interviewed, the more reliable data will be. However, the reliability significantly increases with increasing sample size to about 1,200. The further increase in its volume gives a very slight increase in reliability modi properties studies. That is, each representative of the population should be an equal chance of being selected. In this modi properties case, any define real property of the respondents can be selected and will not be admitted bias toward a particular group modi properties of people. Widely used as quota sample method where respondents are selected purposefully, in compliance with the quota modi properties settings - previously known statistical data on the control attributes of elements in the population. The sample may be a one-time, when people are selected for only one particular survey, and the panel, when people participate in modi properties surveys over the long term. A single and a panel sample used depending on the purpose of research. Thus, a single sample is used for obtaining ratings, measuring the qualitative and quantitative compositions of the audience. By resorting to the panel sample when it is important to assess the processes occurring in the perception of advertising audiences: memorability, attitudes, etc. Poll of people using personal interviews (face-to-face), a telephone survey, questionnaires, with the help of focus groups, diary panels, piplmetrii. For example, a telephone survey in our country is always associated modi properties with two major problems: lack of telephones and the low quality of the telephone. Personal interview was the most modi properties popular method for measuring the audience. This is due to the fact that a large number of publications of the measured and the complexity of their identification by ear do not make efficient use of cheaper modi properties and more rapid telephone survey. One of the most popular types of evaluations of television and radio audience is measured continuously by means of a diary panel. The sample is constantly involved in the measurement of people modi properties filled a special diary about what they watch on TV or listen to the radio up, for example, fifteen minutes before the interval. More advanced techniques to measure viewership - People-metry. People watching TV, nyc real property transfer tax press the remote button on the special, fixed for each household member, as a technical device automatically records all change made to this TV. In the study of transit advertising audience counts the number of pedestrians or vehicles passing modi properties or driving past the advertisement. The number of units of vehicles and public transport can be reduced to modi properties the number of people with special coefficients. For example, take the average number of passengers in public transport modi properties to 50, while in the car - 1.5 persons. In addition to research audiences of advertisements, advertisers are also required data on the yields of advertising. Monitoring allows, firstly, to assess the market situation (who, when, as advertised), and, secondly, to check out their own advertising (time and place). Unfortunately, getting some of the data requires such costs, which will undertake to pay anybody. The cost may be higher than the estimated modi properties benefits. A common problem is the fact that the audience is measured by transmission, publications, websites, vehicles, etc., but not an audience of advertising. That is always a gap between the number of people who have had modi properties contact with the advertisements, and the number of people who have had contact with advertising. Rules of law modi properties Advertising - the subject of many legal rules: codes, laws, acts, rules. In order not to violate certain modi properties rules, as well as to positive advertising effects on consumers, advertisers must have some knowledge of the legal regulation. From the point of view of the law can be considered as the content of advertising appeal, and modi properties elements of its form. Applicable to the advertising requirements are contained in documents of various levels. General requirements modi properties - the "International Code of Advertising Practice" and the Federal Law "On Advertising". Special - in a variety of laws, decrees, rules and regulations concerning the activities of both publications (Russian Federation Law "On Mass Media") and modi properties advertisers (the Federal Law "On securities market", Federal Law "On Competition and Restriction of Monopolistic activity in the modi properties commodity markets, "the Presidential Decree" On protection of consumers against misleading advertising, "etc.). In different countries varies considerably modi properties the number of institutions that regulate advertising. of only the central agencies for more than twenty, and in fact modi properties the principal amount of all the provisions adopted at the level of individual states and regions. Add to this specialized association of advertising professionals and advertising agencies are also developing their own rules. We can say that the basis of all the basic legal documents is the "International Code of Advertising Practice", adopted by modi properties the International Chamber of Commerce in 1937 and then revised over the years. Its essence can be seen from modi properties the following passage: "International Code of Advertising Practice is designed primarily as a tool of self-discipline, but at modi properties the same time it is intended for use in judicial practice as a reference in the relevant laws ... The Code sets out the ethical standards that should guide all related to advertising, including advertisers, advertising artists, modi properties advertising agencies and media ... MAIN PRINTsIPYLyuboe advertising message must be legally impeccable, decent, honest and truthful. Any advertising message modi properties must be created with a sense of responsibility towards society and conform to the principles of fair competition, it is common in commerce. No advertising message must not undermine public confidence in advertising. Advertising message should modi properties not contain statements or pictures that are contrary to accepted rules of decency in society. Advertising message shall be modi properties such as immovable bbs to not abuse the trust of the buyer and not to use his inexperience and lack modi properties of his knowledge. 1) The advertising message must not be without a good reason to play on fear. 2) The advertising message must not play on superstition. 3) The advertising message must not contain anything that could cause violence or to support it. 4) The advertising message should not support discrimination based on race, religion or gender. Advertising message should not contain any statements or images that are directly or indirectly, by omissions modi properties or ambiguity, exaggeration, and could introduce misleading customers, particularly in relation to: 1) The nature, composition, method of manufacture and date of issue, for purpose and scope, quantity, place of manufacture and country of origin, as well as its other characteristics; 2) consumer product features and current prices; 3) other conditions of payment, including installment, modi properties lease, loan, etc. (see Special Resolution "B"); 4) delivery, exchange, return, repair and maintenance; 5) a guarantee (see Special Resolution "A"); 6) copyright and industrial property rights such as patents, trademarks, designs, industrial designs and trade modi properties names; 7) an official endorsement or acceptance, award medals, prizes and diplomas; 8) the size of profits, destined for charity.Real estate institute of nsw Premises phorum Sluss realty Northwood realty Japan real estate
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