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21.10.2011Movie premise
" "The rich, like a village sour cream." "Look for something new." "Rustic charm." "Residence dignity." "Love your private amusement?" bathurst real estate "Look what we found." "You is looking for." "No more neat." "In a word - in a big way." "Do you have a wall!" "Colonial Palace." "The small mansion." "At the most for your money." "Searches are over!" "We know a word!" "Beloved, long and short." "A good hint of informality." "Well cropped bushes and ... the price." "Your own private forest." "The best accommodation for your great". "I'll venture." "Hey, look, look!" "For residential gourmet." "New luxury feast for the eyes." "You want to make you jealous?" "There is a surprise." "How in the picture." "Brilliant idea of ??the builder." "Everything that can be done." "House with character." "House" brand-new "!" "House of multi-purpose." "Fresh as a spring." "Defiantly." "Hidden". "It does not require any repairs." "The reason for the call, all residents of the city." "Refuge to the top of the hill." "A movie premise piece of gossip." "Delight sight." "May you enrich." "Love the pretty colors?" "Come out to a movie premise new level of classroom life." "The house, built with pride, craftsmanship and attention to children." "Lounge movie premise around your underground pool." The main text Main text - a logical extension of the title and movie premise subtitle. Its function - to turn attracted the attention of the reader a real interest in what is presented in advertising, to motivate the buyer to perform an action. This requires not only indicate a person to his needs, but also clearly show the way to meet them. To do this, the text should contain a sufficient number of substantiated information about a product or movie premise service. Really good ad must answer the following questions: "What, who, when, where and why?" What - advertised service or product (concrete house, apartment, room, villa, office, land, garage, etc.). Who - or the person giving the ad business (a specific person or specific real estate companies). When - time (the exact time of the call by telephone or personal visit). Where - location (exact address and detailed location of real estate). Why - the benefits customers (set of benefits that accrue to the client by acquiring a particular property.) If advertising is a benefit, you must submit it movie premise so that customers could understand what it exactly is. That is, the text should be in movie premise the form of a written statement of the most important consumer issues. Therefore, neither of which we movie premise can not remain silent as a self-evident. Excess is not a single detail, working to create movie premise an image of goods sold. The more details in a rational advertising, the better. Studies claim movie premise that the text listing the ten characteristics that more than 40% more efficient than enumerating only four. Example of text with a "deployed" characteristics uslugig. Samal Central South Kuchino Brick 16-story apartment complex with a cast-supporting framework Target deadline: IV quarter 2006 We offer 1 -, 2 -, 3 -, movie premise 4 -, 5-room apartments in new residential complex consisting of three multi-storey semi-detached brick sections. The house is situated in a picturesque location on the river bank Pehorka. Convenient location of the movie premise house on the various modes of transport (5 min. Walk to the Train / Train Station "Kuchino," further 30 min. "Novogireevo") and at some distance from the Moscow Ring Road (8 kilometers) makes the house attractive to people who are tired of the hustle and bustle of big cities. Planning solution property site allows for a high consumer quality apartments. Some apartments are equipped with additional toilets in the kitchen, which allows "zonirovat 'apartment on a quiet zone and a zone of active use. Area for the rest of the population are in the inner space of the quarter. The house is located in an area with developed infrastructure. In the immediate vicinity of the complex are a children's playground, kindergarten, club. The residential complex has its own infrastructure: a pharmacy, shop, room movie premise guard. Tel.: Another example of a text with "deployed" characteristics presented in figure 21. Studies show movie premise that over 50% of readers will not request further information on the property if it is not specified price. After all, when price information is missing, many potential consumers can imagine the price movie premise is very far from reality. A person does not want to spend time and energy on what he previously did not correlated premise thesaurus with their own ideas on the high cost or low cost, movie premise its ability to pay. Thus, if the seller did not mention the price, it roughly doubles the cost of their advertising. Indeed, about half of potential customers do not respond to it. When referring to an unusually low price should always explain the reason for this situation. It will movie premise raise customers' trust and convince them of selling a certain value. After all, if a person gets something for nothing, he is inclined to think that this product has no value. Some of movie premise the useful qualities of the real estate can be fully understood only by specialists and the most developed advertising. All arguments in the text should be indisputable, unambiguous. The less people to movie premise think for themselves in the course of reading the text, the faster and more accurately it should be advertising needs. The arguments should match the level of education of potential buyers. In the text there is a detailed description of the cottage community It is impossible to demand from readers movie premise apply excessive mental effort. Good arguments are evidence and recommendations, guarantees, the results of objective tests, movie premise tests, and numerical data, quotes. As a result no better evidence of rounded, but the exact movie premise figures. If possible, specify the numbers, translate them into easily understandable to the consumer images. For example, instead of a simple representation of the footage back yard at home in the figures, we movie premise can say "back yard the size of a football field just right for your children," etc. Man, reflecting on the advertisement, consider all the arguments and counterarguments separately and together. He seems to determine what is outweighed by "for" or "against." Equivalent advantages and disadvantages of a one-product "destroyed." movie premise On the basis of the remaining concerns, the consumer makes the final conclusion. In general, the text is a list of benefits, features, arguments, evidence. The most logical order of presentation of information movie premise is that which is most similar to the sequence of studies of the goods by the buyer. That is, first - the main benefit and the associated arguments and facts, then - the movie premise secondary characteristics. This is like an inverted pyramid: the most important information is located at the top, less important and interesting facts - at the bottom. All specifications are listed in descending order of importance. This structure is usually most convenient to the reader. It allows him to quickly movie premise grasp the main thing, stop reading at any place, without losing important information. One of the errors in the writing of the text - it must be small, short, only then will it be able to read a sufficient number of potential buyers. However, most experts agree as follows: movie premise length of the text has little effect on the readability of the messages. By advertising phrase is quite applicable, relating to the work of sellers: "The more you talk, the more you sell." movie premise And if an ad is not effective, it is likely due to the lack of information for movie premise the client, and not because of its abundance. The length and content of the text is movie premise determined primarily by the needs and benefits of potential buyers, the characteristics of the advertised goods movie premise or services. Do not, however, go to extremes: pouring water, using nice words dummy, try to cram into one post everything about a product, service, or company. The text should be just above all, that may be of interest to answer the basic questions. All minor details should be left "behind." No need to waste words for nothing. And do not skimp on words that carry movie premise the actual information load. And the overabundance of information, and its lack of equally bad. In movie premise general, the length of the text - this is a relatively minor factor in the effectiveness of ads. Much more effective content of the offer to sell, and how this proposal is presented (the content and form). For expressive description of parts and features to highlight the unique selling real estate can generally be guided by the following examples of text phrases. But it is better to try to write something of my own. Nothing so distinguishes one ad among others, as originality, "personality". Location "Bus Stop on the corner." "Take care of your car. " "School just a few steps in front." "Let your children live in a place where the trees are high and the air is fresh." "The friendly young neighbors with a bunch of new friends for your children." "A delightful woodland acres on ...." "Privacy only minutes from the shops." "A wonderful street (the name) with some nice houses and people." "(...) Minutes from the store, (...) minutes from the school." Architecture, style and design, "Single-level home - it's so convenient." "Wonderful grassy lawn." "Genuine historical charm in appearance and content of the most modern." "House of the modern brick, but the ancient masonry." "In movie premise this house, your guests will easily believe the stories about ghosts." "This house is directed upwards - for those who are eager to get into heaven." "On one side of the house - an oak grove, on the other - the nut." "The most recent models of brick and glass." "The American home. " "Our own ancient Greece in his own dominions." "The African bungalow adapted for life in the northern hemisphere ..." "A medieval castle filled with the XXI century ..." "A real Russian home ..." "Wall of the house, overgrown with ivy." "From the gate to the door - its own bridge.
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