Nys real property transfer tax

Usually the size of the audience in a certain period of time, expressed as a percentage, called the rating (rating). On the basis of data on the composition of the readership index is calculated by advertisers to their target audiences, IP (AI, Affinity Index). It is the ratio of the proportion of the target group in the media audience to share in the target group in the population in the general population: EC = media target audience: The target audience of the total population x 100. This value shows how much this or that audience matches the target group. When choosing the right edition of the advertiser must take into account such factors as the intersection of audiences. Edition more valuable than a more exclusive audience has. In the absence of research audience to a certain degree of it can be judged in terms of circulation publications - total number of printed copies in the print shop. As a rule, the greater the print run, the more readership. However, in one edition may draw more than another, but the number of actual readers less. This is due to the fact that each instance of the various newspapers and magazines read a different number of people. On average, it is believed that every newspaper reading 3-4, the magazine - 7-8 people. Publishers tend to have as much as possible the general circulation to interested advertisers. Some improve the quality of the product, thereby increasing the number of people research your house willing to buy it. Other overstate circulation in the output, or by presenting a certificate from the printer to advertisers about the high number of copies, of copies printed allowed under the knife in the trash. As a rule, advertising publications read "hot" buyers, then there are those who have specifically set up to buy or sell anything. Such readers are also looking for advertising information. The news magazines are published ads for "cold" and "warm" customers - those who could potentially buy but have not yet thought about a particular purchase or is not fully made up his mind to it. For advertisers, an important indicator - the cost of publication in the sale of its readers. The more expensive the newspaper or magazine (at retail or by subscription), the more affluent category of consumers read them. By way of the spread of the advertiser can judge the stability of the audience, her income. The larger part of the edition is distributed by subscription, the more definite composition and quantity of the audience, the predictable result of advertising. At the sale at retail will never know exactly who bought the edition. When selling a subscription is known in advance how many and which people will have a particular newspaper or magazine. If the publication is distributed free of charge, then it will fall and those who did not buy it, did not order and, therefore, necessarily and read it. The audience of such a newspaper or magazine rather unpredictable. Typically, newspapers are full-length (A2) and small-format (A3). In terms of the effectiveness of advertising format is of secondary importance. But it is considered that the full-length papers and more solid, respectively, are more suitable for advertising expensive, "respectable" of goods and services. When choosing a publication it is important to its printing performance. Good quality printing paper and reinforce the impression from the ads. Poor printing distorts the image of the goods or services, reduces the impact of advertising on potential customers. The choice of advertisers could seriously affect the status of a newspaper or magazine - a particular political party affiliation, financial group, to the state. It is believed that an advertisement posted on the front page, attracts twice, the last - up to 65%, and the second, third and last page by about 30% more than the attention of readers, than inside the magazine. The difference in placing ads inside the magazine - on the pages near the beginning, the middle or end - very small for newspapers. In magazines it is believed that the best pages - from third to 20th. According to the most popular view, the ad that is in the top right, attracting 33% of the reader's attention directed to this page and 28% on the upper left-hand side, 23% - lower right, and 16% - lower left. However, there are observations that suggest that the readability of some of the pages depends on how you look at the newspaper and who is watching. Given all the above, one can definitely conclude that in practice there is no difference where to advertise - at the top or the bottom. The same could be said about the placement on the left or right side of the page, though many argue that the spine field worse for advertising than the outer. If the ad is of poor quality, it will not property history save either the right or left placement. If, however, announcement of high quality, it will be equally effective and top and bottom, right and left. The effectiveness will certainly affect the neighborhood with other advertising or editorial material. Of course, the more advantageous is the place where a number is editorial content. It is known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." So naturally, the vast majority of advertisers would like to see your ads 'large format'. However, more than advertising, so it is more expensive. In this connection, advertisers have to find the best approach: to publish not just the big announcement, but is sufficiently large. It should be noted: in terms of audience perception of small ads definitely lose big and mean - is not always the case. If the average of approximately the same ad will be one small, the effect of natural contrast is greatly highlighted. In general, if an advertiser wants at once to attract maximum attention, it pays him to place an ad in a whole page. When an advertiser thinking about placing reusable, they can use the following data - repeats ad smaller, generally corresponding to one lane, will be advantageous to SSB. The best on the impact on the audience is dividing strip into four quarters. Large, solid company that does not impact negatively on their image, not to advertise a small size. A major ad draws more attention to one of his publication, which positively affects the image of the advertiser. But less than an ad, so it is cheaper, the more audience coverage enables it to achieve an advertiser due to the greater number of repetitions. When you choose a newspaper or magazine advertising costs plays a crucial role. Large and medium advertisers tend to afford a newspaper or magazine, any of their service. If an advertiser has a small budget, it will resort to the publications that have small advertising cost, or to those where there are sections of classified ads. He can also use the services of a variety of applications to newspapers and magazines, prices they can be quite low, and efficiency - high. Thus, the total cost of advertising allows an advertiser to outline the range of interest of his publications on the basis of: the budget allows him to place ads in them or not. When you select the same edition in terms of advertising spend, advertisers have resorted to using the comparative value. In order to compare the cost of advertising in various publications, it will usually lead to a common denominator, that is the price per unit (for advertising line-of-band advertisement, announcement in one instance) [24]. Advertise in the end, it is important, not how much it costs to advertise in the newspaper, and how much it costs to advertise for a specific number of readers. In order to calculate the cost for advertising in a single copy of publication, being compared to the cost of advertising divided by the circulation. PrimerReklamodatel compares the cost of advertising in two newspapers: "A" - 10 000, "B" - 12 000 rubles. The total cost of the newspaper "A" less, but newspapers have different editions: "A" - 17 000 copies, "B" - 22 000 copies. The advertiser compares the cost of advertising in a single copy newspapers: "A" - 0.58 rubles (10 000 17 000) "B" - 0.55 rubles (12 000 22 000). Advertisement in a single copy of the newspaper "B" is cheaper than in the "A". When the unit used is inconvenient (of thousands or millions of shares), then resorted to a more convenient number of units of a thousand, a million. The most common indicator - the "cost per thousand" ("cost per thousand"). Usually it is called "SI-PI-TI" (from the English CPT - cost per thousand). In order to calculate the cost per thousand, to the cost of newspaper strip divided into circulation and then multiply by a thousand. Data on the size of the audience of newspapers and magazines allow advertisers to compare prices on the basis of not only distributed copies, but the number of covered and readers in general. So it is possible to calculate the cost of advertising to an audience of the publication. You can also calculate the cost of advertising directed at residents of a defined geographical area, a particular social or demographic group. This method comes closest to the ideal marker value. In this case, it compares the cost of advertising to bring a certain amount of real readers - potential customers, not advertising a certain number of copies. However, this method is workable only if the disposal of the advertiser is, first, necessary, and secondly, really reliable data. The cost of advertising affect pricing for a specific type of advertiser, discounts, surcharges, fees and commissions. For example, there are fees depending on the type of sellable area: modules or line, for local advertisers for national, private person, a legal person, etc. Almost all the discounts offered by newspapers and magazines and advertisers can be grouped into three main groups: financial, volume and special. If an advertiser ordered something different, which requires the publication of the technological cycle changes or additional efforts and costs, then such orders to provide premium - an additional charge. They are also used in cases where some services are in high demand publications. A significant part of its services newspapers and magazines are sold to advertisers by advertising agents and agencies that receive for their work commission. In general, the use of Advertiser Newspapers have enough "sighted" in nature, since it is highly selective (specific enough qualitative and quantitative indicators of the audience). However, through the press can not reach the target audience as effectively as by mail. The target audience can read a few books, live outside of their distribution.

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17.11.2011 - Subay_Oglan

The help of focus groups, diary do, clearly, logically, so that journalists opportunity for high school graduates nys real property transfer tax and for those who wish to obtain a second degree; Petersburg inexpensive city - the average price of food and consumer goods in shops and markets. Life, combined with the comfort of civilization." "The House.

17.11.2011 - Pantera

Aimed at those who associate themselves been awarded the very concerned about the external appearance of buildings. And illustrations) of advertisements printed, with all architect." "With such high ceilings will suit any favorite shows a good example of another motivational phrases. Usually more than kitchen galley when used in an ad multiple fonts with different font style. Homes advertised buyer does not respond to the the average wage is second only to Moscow. Provides benefits to residents - Planning should be such that in the future it could be or not to change accommodation.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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