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07.11.2011Pei real estateThe illustration 23 shows an example of an unsuccessful use of abbreviations. After thinking a little sense of the phrase can be understood. However, given the fact that a person spends on reading the title only 1.5 seconds ... If there is no certainty that the entire audience for which is text, understand adequately perceive a particular word, abbreviation, abbreviation, euphemism, it is best not to apply. In order to remember certain information can be used rhyme - consonance endings of words. Most appropriate, it will be in the headlines and slogans codes. Rhythm and rhyme are often used in advertising totally unjustified. In most cases, poems are not the appropriate form to present the necessary business information. In addition, advertising is usually home-grown poets obviously can not compete with Pushkin and Mayakovsky. Their creations are not able to convince either in quality or usefulness of the product, nor to encourage the act of purchase. Most often, they succeed in their vain attempts only to amuse the creative potential buyers. What was the point, for example, in one commercial real estate, meaning to draw rhymed title: "Dolgoprudnyy - the way here is not hard"? An example of inappropriate use of rhyme is shown in Illustration 24. Or perhaps better, without rhyme, but it is simpler, more specifically? Depending on the objectives the proposals used in the construction of the text can be affirmative or negative, and question the narrative, the driving principles and exclamation points, simple or complex. As already noted, the positive emotions, more characteristic of the beginning of an affirmative man than negative. And not to get a reaction, provided feedback, always worth avoiding negatives "not" or "no", "can not", etc. However, the text, built only of such phrases may be too monotonous, boring. Appropriate to use interrogative sentences draw attention to the contents of the issue, increase the mental activity of readers. When the question is asked, it ensures the participation of consumers in preparing a response. Exclamatory sentences should be used with great caution, since in most cases literally, loud exclamations are annoying, but do not attract people. The use of narrative and interrogative sentences is much less risky. In the construction of the proposal should be pursued as simple constructions. It is best to write mostly simple declarative sentences: subject, predicate, complement. Cumbersome, complicated phrase impede understanding and remembering the content of the text. Optimal transfer includes a maximum of three points succinctly stated. The reader's understanding of the text grows to reduce the number of words in sentences. Words should be as much as necessary to convey basic information about the product and achieve maximum expressiveness while. If the idea requires bringing quite a lot of additional information, arguments, it is better to express in a few sentences, devote a separate paragraph. Thus, according to paragraphs the reader to a certain extent can be guided, where thought begins and ends. Enhance imagery, concreteness of the text can be achieved by processing individual words, build strong phrases and sentences. Help in the various stylistic devices, allowing to use the word in a figurative sense. With this approach, there is a shift from the direct value to the notebook, in a word are fixed features of individual perceptions of reality. The most appropriate use of artistic techniques in the title, slogan, code and keywords - where you need a particularly strong impact on the reader. In general, when editing the ad you need to understand that a good text does not appear immediately. Above him long and hard to work with: select words, phrases and construct sentences, paragraphs and sections. Characteristics of individual advertising texts Approaches to the development of different types of ads are universal enough. However, the content of text imprinted by such factors as the challenges facing a particular advertisement, and advertisement type. The objectives of advertising Usually offered advertising based on the traditional pattern, it answers the fundamental interests of the consumer questions: "What, who, when, where and why?" Encouraging advertising is typically used when the primary demand is satisfied or very strong competition. In this case, advertisers need to stimulate demand for their already well-known consumer goods or to stand out among competitors. Solving this problem, advertisers usually resort to offer an additional benefit. Image advertising is usually used by large companies. The objectives of branding is not a direct offer to purchase or sales promotion. The task of such advertising: create a positive image of the eyes of the consumer of a certain brand or a specific vendor. Branding generally allows an advertiser to beat the competition not by the special properties of the product or service and is preferred due to the positive image. Denying the advertising is used when a sentence is based on the "unmasking" statements in advertising competitors. Also refuting ad used against the prevailing prejudices, when the consumer is buying goods for some reasons that are not actually really important. Type of advertisement Significantly affect the content of the advertisement text selection. The fact that successful in advertising in newspapers and magazines, often quite effectively on radio, television, Internet, outdoor advertising or direct mail. In this connection it is necessary to bear in mind the specific design of the text depending on the intended use of the advertisement. Letter to be used in direct mail, its appearance should not waft of despondency, to indicate the efforts that need to be attached to reading it. To do this, it should look easy to read and concise, which is achieved by use of simple clear fonts and text by paragraphs, separated by intervals of one or two lines depending on the length of the text. For this purpose, and apply indent paragraphs provide additional information to the main idea. The text of the print ads can be set out the necessary details about the product or service. Even in the few lines you can bring enough information needed: different characteristics, price, phone number, address, etc. In terms of the specific design of the text ad in the press can be modular: the traditional, editorial, coupon. The text is presented as well as the row ad that does not have a special visual appearance. Traditional advertising - a message that has a distinct ad text, contact details advertiser. As a rule, the traditional announcement is enclosed in a frame, but it can be without it. Usually represents the correct horizontal or vertical rectangle. Rarely fits into the oval, circle, other figures right or wrong. Traditional ad uses the vast majority of advertisers focused on modular advertising. Editorial advertisement - the message the advertiser, imitating newspaper or magazine publications. Form and content of the editorial announcement depends on the publication in which it is printed. In magazines they usually imitate the illustrated report. In newspapers such advertising is often "masked" by the article, information notes, interviews, etc. Unlike traditional ad editorial may not have overt signs advertising: brand product or company details, direct inquiries about the purchase. Typically, these ads are aimed at an indirect effect on the audience, creating a favorable atmosphere around the company - the seller of real estate. Editorial announcement in comparison to traditional notice fewer readers, but read by the much larger (an average audience of 50% more than the unit). Coupon advertising includes special detachable or detachable coupon. As a rule, it gives the consumer the right to additional benefits. Line ads - advertisements in the words being placed in newspapers or magazines line. Usually different from the width of a column of editorial material, special fonts. Paid in different editions in different ways based on the number of characters, words or lines. Line ads from the advertiser does not require special skills printing, prototyping to create an effective ad. They choose the font and gaining ad in rows and in columns according to their editorial requirements. Lowercase Ads - very convenient form of advertising because it can be ordered from the comfort of your home or office in the next issue of the newspaper by phone, mail or email. In contrast to modular advertising, lower case does not require proximity to the news or entertainment that would attract an audience. This type of advertising is interesting in itself: readers specifically looking for lower ad to meet their specific needs in real estate. The value of the horizontal advertisements for the reader - the ease of finding information. Typically, line ads placed at specific, orienting the reader headings. Creating a row ad requires much less effort - only need to join together prepared a preliminary stage title, text, and ending vendor details. A string is decorated ad will already by the employees of the newspaper. They will choose the font and rack up an ad in a column or a row in accordance with its editorial standards. For example, small ad in the category "Real Estate. For Sale "may look like this: "The environmentally friendly west of Moscow. The interior use only natural materials - no synthetics. " If the volume of ads in the newspaper is limited, this announcement may be submitted in the following form under the heading: "In the west of Moscow. Of course, such an announcement would be much better standing next to the usual standard ads. Here's how it might look about in the newspaper, among other items: "House, 21 km from Moscow, on Yakovlevo, 2 fl. infra., wood, asphalt, 15 hundreds., 50 thousand USD. " Another example of an arbitrary and limited ad: "House in the central part of the village Krasin, located along Gorky direction at 24 kilometers from Moscow. On three sides of the territory of the household vegetable gardens and orchards sober, friendly neighbors. House "aged", chopped on a brick foundation, will stand still for fifteen years without repair. One large living room and three small rooms with these whitewashed ceilings. Veranda in summer to relax from the heat in the winter - a refrigerator for venison and dumplings. There are cherry, apple, currants, gooseberries, plums ... Total 1 000 000 for this healthy and peaceful area. Buy a house now and begin to harvest their own crop. Please call (0178) 23-40-56 from 18 to 21 Sergei Petrov. Too many factors affect the performance of each particular estate. We have to take into account the situation in the real estate markets, the type and quality of the sold object, willing and able to owner, etc. As for television, it does not allow high prices to keep the text on the screen long enough. Therefore, in this kind of advertising is widely used visual aids, creating simpler, clearer images.Movie premise Acton real estate Property site Logj.properties Zephyr real estate
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