Premise def

Its function - to turn attracted the attention of the reader a real interest in what is presented premise def in advertising, to motivate the buyer to perform an action. This requires not only indicate a person to his premise def needs, but also clearly show the way to meet them. To do this, the text should contain a sufficient number of substantiated information about a product or service. Really good ad must answer the following questions: "What, who, premise def when, where and why?" What - advertised service or product (concrete house, apartment, room, villa, office, land, garage, etc.). Who premise def - or the person giving the ad business (a specific person or specific real estate companies). When - time (the exact time of the call by telephone or personal visit). Where - location (exact address and detailed location premise def of real estate). Why - the benefits customers (set of benefits that accrue to the client by acquiring a particular property.) If advertising is a benefit, you must submit it so that customers could understand what it exactly is. That is, the text should be in the form of a written statement of the most important consumer issues. Therefore, neither of which we can not remain silent as a self-evident. Excess is not a single detail, working premise def to create an image of goods sold. The more details in a rational advertising, the better. Studies claim that the text listing the ten characteristics that more than 40% more efficient than enumerating only four. Example of text with premise def a "deployed" characteristics uslugig. Samal Central South Kuchino Brick 16-story apartment complex with a cast-supporting framework Target deadline: IV premise def quarter 2006 We offer 1 -, 2 -, 3 -, 4 -, 5-room apartments in new residential complex consisting premise def of three multi-storey semi-detached brick sections. The house is situated in a picturesque location on the river bank Pehorka. Convenient location of the house on the various modes of transport (5 min. Walk to the Train / Train Station "premise def Kuchino," further 30 min. "Novogireevo") and at some distance from the Moscow Ring Road (8 kilometers) makes the house premise def attractive to people who are tired of the hustle and bustle of big cities. Planning solution allows for a premise def high consumer quality apartments. Some apartments are equipped with additional toilets in the kitchen, which allows "zonirovat 'apartment on premise def a quiet zone and a zone of active use. Area for the rest of the population are in the inner space of the quarter. The house is located in an area with developed infrastructure. In the immediate vicinity of the complex are a children's playground, kindergarten, club. The residential complex has its own infrastructure: a pharmacy, shop, room guard. Tel.: Another example of a text with "deployed" characteristics presented in figure 21. Studies show that over premise def 50% of readers will not request further information on the property if it is not specified price. After all, when price information is missing, many potential consumers can imagine the price is very far from reality. A person does premise def not want to spend time and energy on what he previously did not correlated with their own ideas on the high cost or low cost, its ability to pay. Thus, if the seller did not mention the price, premise def it roughly doubles the cost of their advertising. Indeed, about half of potential customers do not respond to it. When referring to an unusually low price should always explain the reason for this situation. It will raise customers' trust and convince them of selling a certain value. After all, if a person gets something for nothing, he is inclined to think that this product has no value. Some of the useful qualities of the real estate can be fully understood only by specialists and the most developed advertising. All arguments in the text should be indisputable, unambiguous. The less people to think for themselves in the course of reading the text, the faster and more accurately premise def it should be advertising needs. The arguments should match the level of education of potential buyers. In the text there is a detailed description of the cottage community It is impossible to demand from readers apply excessive mental premise def effort. Good arguments are evidence and recommendations, guarantees, the results of objective tests, tests, and numerical data, quotes. As premise def a result no better evidence of rounded, but the exact figures. If possible, specify the numbers, translate them into easily understandable to the consumer images. For example, instead of a simple representation of the footage back yard at home in the figures, we can say "back yard the size of a football field just right for your children," etc. Man, reflecting on the advertisement, consider all the arguments and counterarguments separately and together. He seems to determine premise def what is outweighed by "for" or "against." Equivalent advantages and disadvantages of a one-product "destroyed." On the basis of the premise def remaining concerns, the consumer makes the final conclusion. In general, the text is a list of benefits, features, arguments, premise def evidence. The most logical order of presentation of information is that which is most similar to the sequence of studies of the goods by the buyer. That is, first - the main benefit and the associated arguments and premise def facts, then - the secondary characteristics. This is like an inverted pyramid: the most important information is located at the top, less important and interesting facts - at the bottom. All specifications are listed in descending order of importance. This structure is usually most convenient to the reader. It allows him to quickly grasp the main thing, stop reading at any place, without losing important information. One of the errors in the writing of the text - premise def it must be small, short, only then will it be able to read a sufficient number of potential buyers. However, premise def most experts agree as follows: length of the text has little effect on the readability of the messages. By premise def advertising phrase is quite applicable, relating to the work of sellers: "The more you talk, the more you sell." And if an ad is not effective, it is likely due to the lack of information for the client, premise def and not because of its abundance. The length and content of the text is determined primarily by the needs premise def and benefits of potential buyers, the characteristics of the advertised goods or services. Do not, however, go to extremes: pouring water, using nice words dummy, try to cram into one post everything about a product, service, or company. The text should be just above all, that may be of interest to answer the basic questions. All minor details premise def should be left "behind." No need to waste words for nothing. And do not skimp on words that carry premise def the actual information load. And the overabundance of information, and its lack of equally bad. In general, the length of premise def the text - this is a relatively minor factor in the effectiveness of ads. Much more effective content of premise def the offer to sell, and how this proposal is presented (the content and form). For expressive description of parts and features to highlight the unique selling real estate can generally be guided by the following examples of text phrases. But it is better to try to write something of my own. Nothing so distinguishes one ad among others, premise def as originality, "personality". Location "Bus Stop on the corner." "Take care of your car. " "School just a few steps premise def in front." "Let your children live in a place where the trees are high and the air is fresh." "premise def The friendly young neighbors with a bunch of new friends for your children." "A delightful woodland acres on ...." "Privacy premise def only minutes from the shops." "A wonderful street (the name) with some nice houses and people." "(...) Minutes from the store, (...) premise def minutes from the school." Architecture, style and design, "Single-level home - it's so convenient." "Wonderful grassy lawn." "Genuine premise def historical charm in appearance and content of the most modern." "House of the modern brick, but the ancient masonry." "premise def In this house, your guests will easily believe the stories about ghosts." "This house is directed upwards - for those who are eager to get into heaven." "On maui real property tax one side of the house - an oak grove, on the other - the nut." "The most recent models of brick and glass." "The American home. " "Our own ancient Greece premise def in his own dominions." "The African bungalow adapted for life in the northern hemisphere ..." "A medieval castle filled with premise def the XXI century ..." "A real Russian home ..." "Wall of the house, overgrown with ivy." "From the gate to the door - its own bridge. " "Own Rose Garden at the veranda." "Brick building with an inviting alcove at the entrance." "premise def A charming house with modern design." "A spacious house in a few levels will reflect your personality." "House of a brick simply ignores all the vagaries of weather." "The old thoughtfully saved the house." "The aluminum casing keep premise def your nerves and money on a yearly painting." "A modern one-level home, which does not need to make any premise def unnecessary movements." Living Room "The Big Room studio with windows from floor to ceiling." "A cozy family room, saying" premise def Welcome home! '" "A lot of storage space, which is where your furniture fantasies roam." "The dream woman - furniture allows premise def an infinite number of options." "Living room with a view to the lawn." "Small enough to clean and big premise def enough for entertaining." "Built-in bookcases give the room a special appearance and will provide free access to books." "Living premise def room, decorated with a spiral staircase." "The bay window adds light living room and home - the effect of premise def weightlessness." "Living room needed for grand receptions sizes (... m)." "The front bay window and L-shaped dining area are perfect for premise def unusual ideas of furniture." "Calico wall covering makes a charming center of the living room for your family." "Graceful premise def formalism in the living room walls and fixtures created a chandelier." "Living room with domed ceiling and open balconies." "premise def Living room, going beyond the threshold down." "Living room, looking like a scene for the professional show." "Brilliant Living room with white stucco restored." "In this room easily accommodate billiards and poker table." Dining room or dining area of ??the "Strict dining room with high ceiling for luxurious chandeliers." "In this large dining room, placing 12 people - not a problem." "Look through the drawn window when you eat." "Cheerful spacious dining room comfort." "A graceful dining room, which requires the reflection of candles." "A spacious and intimate dining room for two or eight." "A perfect premise def place for receptions and family parties." "In the summer, this room opens and becomes part of the court." "This room makes eating a pleasure." "Dining room, overlooking a atrium for summer enjoyment." "Sunny dining room with large window openings will make your meals more enjoyable." "Dining room with fireplace and porch for the summer kitchen." "Dining room in premise def the form of" G "is fascinating as a coffee nook or bar cocktail reception." "Built-in corner shelves for trinkets make it more friendly dining room." "Great place for breakfast starts your day on a pleasant note." "Bread with coffee in the morning sun of glazed breakfast room." "This room has a charming nook for even a highchair." "The premise def breakfast nook in the honeymoon." "There is even a built-in cupboard." "This may be entirely closed sliding doors." "Room premise def for your buffet and Chinese boxes." Kitchen "This is where you can quickly have a bite." "There are no mother is tired - everything is close at hand." "The Place of the morning the family gathering." "She'll like it".

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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