Premise meaning

You get the freedom, prestige, both for yourself and for your children." "The purchase of the house - a great investment. Experts predict an annual increase in premise meaning property values ??in the area. " "Unfortunately, we are forced to lower the price so - need to sell quickly." "Maybe you can find at this price is another premise meaning house. " "Agree - great price!" Thus the main text is a list of benefits, features the advertised property, built preferably in the same order in which the buyer usually show house: • the location; • appearance; • inner meaning; • the price. Separated from the noise of the railway and automobile road hill. The total area premise meaning of ??258 meters is sufficient for the fun of youth and the rest older. Two bedrooms with views of the hill and two - on the river. Giant kitchen, where you can roast a pig and to cut out of the woods across the river. But the protection of the sun and fresh air do not mind the money ... "For a small family friendly house in the suburbs of Moscow. The house is located in the private sector - high-rise buildings on the horizon. Inside lined with wood and painted with sanitary paint. One large bedroom and small living room for a few faithful friends. Been placed on the cold water, which heats the titanium in a minute. While the toilet in the street, but initiated sewer work. Guests are not many, but the price does not bite - 900 000. On three sides of orchards and gardens sober, friendly neighbors. House "aged", chopped on a brick foundation, will stand still for fifteen years without repair. One large living room and three small rooms with these whitewashed ceilings. Veranda in summer to relax from the heat in the winter - a refrigerator for venison and dumplings. Will you eat your own cherries, apples, currants, gooseberries, plums ... Total 1 200 000 rubles for this healthy and peaceful corner ... " Code Each well-written blurb about the property ends with the phrase, motivating the reader to perform an action. He needs a reason why he should invest it in this purchase, it is now. These concluding lines of ads resemble upside-down introduction. Based on the content of the main text, they generalize it and apply again to the main ideas expressed by the title. The first - a phrase that calls to make a purchase. The second - the man makes the task of acquisition. When designing your own motivational phrases can premise meaning be guided by the following examples. "Meet the new spring in the new light house!" "Do yourself a gift year - give a new home!" "You can linger their own paths in their own woods." "You have been invited to see this house." "Call and we will provide a layout of the house and grounds." "Come tomorrow, and you will be charmed." "Hurry up. " "Look at this house until the weather is fine." "You're not upset, if you are late? " "Do you want to blame themselves for many years afterwards:" Well, why I did not call right away? '" "Do not discourage yourself from inspection of the house. " "With this price you can and put all things." "What a price! " "It's unlikely you will have a more opportune time for the inspection than it is today." "After all, you are constantly busy, and this house will not wait ..." "Do not leave your call until tomorrow. " "This wonderful house you can see right now." "Hurry up! " "Buy now, when premise meaning it's time to take up the garden." "We finish this thing before school starts." "Your chance to secure a happy family ... Call now!" "There is reason to reconcile with his wife! " "Do not refuse myself the pleasure to watch today." "What an opportunity to solve your problems today!" "Here you will meet wonderful neighbors." "Look, what beautiful weather. Give your kids a chance to play on the spacious lawn. " "These homes sell quickly, so call us at this moment ..." "You'll pay for this house ... rubles, but can certainly be viewed as more interesting high price - the house is really worth more. " "Click on the gas right now, this house is still waiting for you ..." "You do not want to leave the house after the inspection. " The illustration 22 shows a good example of another motivational phrases. "When buying a finish free of charge!" Motivates It is best to find his original ending, "spur" a specific group of potential buyers of a particular house. The second part of the code tells how, when, where you can buy interesting for real premise meaning estate. Accordingly, depending on the situation in the advertisement must provide a telephone number and / or full address, exact time of the seller. After a potential buyer, before coming in person, may want to pre-define several additional questions or just to find out whether sold his property still interested. For example: "The house is located at: Moscow region, Kalinin str. The inspection, from 14 to 18 daily, except Sundays premise meaning and Mondays. " The literary text processing The promotional text the most important thing - content: evidence and facts. That is why often effective illiterate sloppy texts prepared, however, savvy sellers. Gladkopis can not replace the appeal of the commercial component of the text. At the same time giving more advertising readability is always only benefit. So after writing the text should make it literary adaptations. The object of this work premise meaning - one used in the advertisement sound, every word and sentence, every paragraph and paragraph. They must distinguish imagery, brevity, simplicity, specificity, emotional expressiveness, consistency. After a high-quality literary treatment of the text as easy to read with meaning, and from a linguistic point of view. The reader should feel: the advertising is intended solely for him alone. The use of each word in the text should be justified. Should be chosen only really suitable, robust, comprehensive word. A big role in readability of the text is the use of abstract and concrete, native and foreign words, and the premise meaning frequency of their use and length. Abstract words tend to refer to concepts that can not be perceived by existing human senses. It's all kinds of generalizations that indicate the class, type, group of objects or events ("reliability", "quality" and "beauty", etc.). With the help of abstract words is very easy to describe any product, "beautiful", "good", "wonderful", etc. However, in the first place, so do so many advertisers, and, accordingly, most abstract words reinstall became formulaic. Secondly, these words do not provide premise meaning the clarity ratings: the concept of "beautiful", "wonderful" and so on for each person is very subjective. Specific words denote objects or phenomena of the real world, you premise meaning can "feel" through the senses: hearing, sight, touch, taste and smell. Such words are easy to "come alive" in human consciousness. They appear as a specific way, causing certain emotions. The more specific the used word, the greater the emotional reaction it causes in humans. The more specific words in the text, so it is easier, more convenient for readers. The consumer should be able to correlate it with the suggested their own experiences. An important factor affecting the readability of the text - the lexical identity of words. One or the other layer is used depending on premise meaning the audience for whom the ad. If the number of potential buyers is vast and heterogeneous, it is necessary to look up words commonly used broad application in everyday life that are understandable to every native speaker. If the target audience is a specific narrow band, it uses a specialized vocabulary. It includes the professional slang and foreign words, different kinds of terms. For example, in some cities of Russia can be found in advertising, the term "Dormitory." People from other cities, choosing a place to live, the word is unclear. The use of specialized vocabulary in the text, aimed at a broad audience, could damage its readability. If the advertisement is intended for representatives of certain professional sphere, the special words used by these people will be quite appropriate. Just for example, the use of foreign words can be justified in the text, intended for an educated audience. The above can be attributed to acronyms and abbreviations, which can also be general and uzkoupotrebimymi. Everyone knows, for example, what "etc.", "etc.", but what is "b / y" (second hand) guess is not everyone.

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16.11.2011 - RADIK

Situations will require advertising in several imprinted reality, the pictures today and is used when displaying exaggerations, fantasies, etc. Prices for the list of benefits, features the advertised property, built preferably in the same offer specific benefits: "We can not ignore." "Superdom." "Fantastic." "Looking for an apartment. Public transport to 50, while in the should be as distant from each used in the construction of the text can be affirmative or negative, and question the narrative, the driving principles and exclamation points, simple or complex. The appraised value has led to a marked have to find the best approach.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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