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06.11.2011Premise send messageFor example, multinational advertisers, advertisers large size, usually provided by ten or fifteen copies. Marketing research In order to effectively plan an advertising campaign in the media, you need to know their audience. Basically, the audience measurement is carried out by one method or another population survey. Certain groups of people polled in order to obtain different information: Do they read this or any other publication before, watched television, listened to the radio, how carefully read (watched and listened to), how often it is read (look, listen) Now, that like in the publication ( on television, radio) that do not like, how to relate to advertising, etc. The sample should fully conform to the structure of the population from which it is made, be representative of the general population. Different companies have different interests groups (living in a particular area, which have a certain income, gender, age, etc.). In each case the sample is like a scale model of the group audience. Therefore, these samples can be extended further to the whole company of interest to the target group. The sample will actually meet your group if it has sufficient volume. The more people interviewed, the more reliable data will be. However, the reliability significantly increases with increasing sample size to about 1,200. The further increase in its volume gives a very slight increase in reliability studies. That is, each representative of the population should be an equal chance of being selected. In this case, any of the respondents can be selected and will not be admitted bias toward a particular group of people. Widely used as quota sample method where respondents are selected purposefully, in compliance with premise send message the quota settings - previously known statistical data on the control attributes of elements in the population. The sample may be a one-time, when people are selected for only one particular survey, and the panel, when people participate in surveys over the long term. A single and a panel sample used depending on the purpose of research. Thus, a single sample is used for obtaining ratings, measuring the qualitative and premise send message quantitative compositions of the audience. By resorting to the panel sample when it is important to assess the processes occurring in the perception of advertising audiences: memorability, attitudes, etc. Poll of people using personal interviews (face-to-face), a telephone survey, questionnaires, with the help of focus groups, diary panels, piplmetrii. For example, a telephone survey in our country is always associated with two major problems: lack of telephones and the low quality of the telephone. Personal interview was the most popular method for measuring the audience. This is premise send message due to the fact that a large number of publications of the measured and the complexity of premise send message their identification by ear do not make efficient use of cheaper and more rapid telephone survey. One of the most popular types of evaluations of television and radio audience is measured continuously by means of premise send message a diary panel. The sample is constantly involved in the measurement of people filled a special diary about what they watch on TV or listen to the radio up, for example, fifteen minutes before the interval. More advanced techniques to measure viewership - People-metry. People watching TV, press the remote button on premise send message the special, fixed for each household member, as a technical device automatically records all change made to this premise send message TV. In the study of transit advertising audience counts the number of pedestrians or vehicles passing or driving past the advertisement. The number of units of vehicles and public transport can be reduced to the number of people with special coefficients. For example, take the average number of passengers in public transport premise send message to 50, while in the car - 1.5 persons. In addition to research audiences of advertisements, advertisers premise send message are also required data on the yields of advertising. Monitoring allows, firstly, to assess the market situation (who, when, as advertised), and, secondly, to check out their own advertising (time and place). Unfortunately, getting some of the data requires such costs, which will undertake to pay anybody. The cost may be higher than the estimated benefits. A common problem is the fact that the audience is measured by transmission, publications, websites, vehicles, etc., but not an audience of advertising. That is always a gap between the number of people who have had contact with the advertisements, and the number of people who have had contact with advertising. Rules of law Advertising - the subject of many legal rules: codes, laws, acts, rules. In order not to violate certain rules, as well as to positive advertising effects on consumers, advertisers premise send message must have some knowledge of the legal regulation. From the point of view of the law can be considered as the content of advertising appeal, and elements of its form. Applicable to the advertising requirements are contained in documents of various levels. General requirements - the "International Code of Advertising Practice" and the Federal Law "On Advertising". Special - in a variety of laws, decrees, rules and regulations concerning the activities of both publications (Russian Federation Law "On Mass Media") and advertisers (the Federal Law "On securities market", premise send message Federal Law "On Competition and Restriction of Monopolistic activity in the commodity markets, "the Presidential Decree" On premise send message protection of consumers against misleading advertising, "etc.). In different countries varies considerably the number of institutions that regulate advertising. of only the central agencies for more than twenty, and in fact the principal amount of all the provisions adopted at the level of individual states and regions. Add to this specialized association of advertising professionals and advertising agencies are also developing their own rules. We can say that the basis premise send message of all the basic legal documents is the "International Code of Advertising Practice", adopted by the International premise send message Chamber of Commerce in 1937 and then revised over the years. Its essence can be seen from the following passage: "International Code of Advertising Practice is designed primarily as a tool of self-discipline, but at premise send message the same time it is intended for use in judicial practice as a reference in the relevant laws ... The Code sets out the ethical standards that should guide all related to advertising, including advertisers, advertising artists, advertising agencies and media ... MAIN PRINTsIPYLyuboe advertising message must be legally impeccable, decent, honest and truthful. Any advertising message must be created with a sense of responsibility towards society and conform to the principles of fair competition, it is common in commerce. No advertising message must not undermine public confidence in advertising. Advertising message should not contain statements or pictures that are contrary to accepted rules of decency in society. Advertising message shall be such as to not abuse the trust of the buyer and not to use his inexperience and lack of his knowledge. 1) The advertising message must not be without a good reason to play on fear. 2) The advertising message must not play on superstition. 3) The advertising message must not contain anything that could cause violence or to support it. 4) The advertising message should not support discrimination based on race, religion or gender. Advertising message should not contain any statements premise send message or images that are directly or indirectly, by omissions or ambiguity, exaggeration, and could introduce misleading customers, particularly in relation to: 1) The nature, composition, method of manufacture and date of issue, for purpose and scope, quantity, place of manufacture and country of origin, as well as its other characteristics; 2) consumer premise send message product features and current prices; 3) other conditions of payment, including installment, lease, loan, etc. (see Special Resolution "B"); 4) delivery, exchange, return, repair and maintenance; 5) a guarantee (see Special Resolution "A"); 6) copyright and industrial property rights such as patents, trademarks, designs, industrial designs and trade names; 7) an official endorsement or acceptance, award medals, prizes and diplomas; 8) the size of profits, destined for charity. Advertising message premise send message should not distort the results of scientific and other research as well as citations from the scientific and premise send message technical publications. Statistics are not allowed to use so that one should have something other than it really is. Unacceptable distortion of scientific terms, is unacceptable and to use scientific jargon to give the appearance of alleged scientific validity, which is really not ... " capital gains tax on real estate Adopted by the Public Advertising Council "Code of customs premise send message and rules of trade advertising in Russia" "... complements the territory of Russia International Code of Advertising of the International Chamber of Commerce next to the ethical rules and regulations, taking into account the peculiarities of premise send message the advertising market and the cultural and historical traditions of Russia." The essence of a set can premise send message be represented by the following passage: "... The subjects of advertising activity is recommended to refrain from manifesting in the advertising elements of violence, aggressive behavior and dangerous actions, if it is not based on specific premise send message goods." Federal Law "On Advertising" regulates "industrial relations, distribution and dissemination of advertising in the markets of goods, premise send message works and services ... of the Russian Federation ..." A couple of excerpts from the law: "The goals of this Federal Law is the protection against unfair competition in advertising, prevention and suppression of inappropriate advertising, able to enter the consumer advertising that is misleading or harm the health of citizens and property of citizens or legal persons, the environment or harm to the honor, dignity or business reputation of the persons and infringing upon public interests, principles of humanity and morality. "Unfair is advertising that: discredit the legal premise send message and natural persons who do not use the advertised goods, an invalid comparison of the advertised goods premise send message with the goods (goods) other natural or legal persons, and also contains statements, images, discrediting honor, dignity or business reputation of a competitor ( competitors) ... Responsibility for violation of Russian legislation on advertising. "Improper advertising, or rejection of counter-advertising, or to provide information within the prescribed period at the request of the Federal antimonopoly agency (its territorial offices) entail administrative responsibility of a warning or a fine of up to 200 times the minimum wage established by federal law. Improper advertising, done repeatedly during the year after the imposition premise send message of administrative penalty for the same procedure entails criminal liability in accordance with the laws of the Russian Federation ... " Various individual laws, ordinances and regulations generally govern the advertising of certain areas, aspects of the premise send message business, as well as specific areas of the country. Their impact on advertising can be judged by the following excerpts from the documents: Russian Federation Law "On Competition and Restriction of Monopolistic Activity in Commodity Markets": "...Free real estate information Real estate uk Honolulu real property tax Real property associates seattle Meyer real estate
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