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Publishers tend to have as much as possible the general circulation to interested advertisers. Some improve the quality of the product, thereby increasing the number of people willing to buy it. Other overstate circulation in the output, or by presenting a certificate from the printer to advertisers about the high number of copies, of copies printed allowed under the knife in the trash. As a rule, advertising publications read "hot" buyers, then there are those who have specifically set up to buy or sell anything. Such readers are also looking for advertising information. The news magazines are published ads for "cold" and "warm" customers - those who could potentially buy but have not yet thought about a particular purchase or is not fully made up his mind to it. For advertisers, an important indicator - the cost of publication in the sale of its readers. The more expensive the forster real estate newspaper or magazine (at retail or by subscription), the more affluent category of consumers read them. By way of the spread of the advertiser can judge the stability of the audience, her income. The larger part of the edition is distributed by subscription, the more definite composition and quantity of the audience, the predictable result of advertising. At the sale at retail will never know exactly who bought the edition. When selling a subscription is known in advance how many and which people will have a particular newspaper or magazine. If the publication is distributed free of charge, then it will fall and those who did not buy it, did not order and, therefore, necessarily and read it. The audience of such a newspaper or magazine rather unpredictable. Typically, newspapers are full-length (A2) and small-format (A3). In terms of the effectiveness of advertising format is of secondary importance. But it is considered that the full-length papers and more solid, respectively, are more suitable for advertising expensive, "respectable" of goods and services. When choosing a publication it is important to its printing performance. Good quality printing paper and reinforce the impression from the ads. Poor printing distorts the image of the goods or services, reduces the impact of advertising on potential customers. The choice of advertisers could seriously premises add message affect the status of a newspaper or magazine - a particular political party affiliation, financial group, to the state. It is believed that an advertisement posted on the front page, attracts twice, the last - up to 65%, and the second, third and last page by about 30% more than the attention of readers, than inside the magazine. The difference in placing ads inside the magazine - on the pages near the beginning, the middle or end - very small for newspapers. In magazines it is believed that the best pages - from third to 20th. According to the most popular view, the ad that is in the top right, attracting 33% of the reader's attention directed to this page and 28% on the upper left-hand side, 23% - lower right, and 16% - lower left. However, there are observations that suggest that the readability of some of the pages depends on how you look at the newspaper and who is watching. Given all the above, one can definitely conclude that in practice there is no difference where to advertise - at the top or the bottom. The same could be said about the placement on the left or right side of the page, though many argue that the spine field worse for advertising than the outer. If the ad is of poor quality, it will not save either the right or left placement. If, however, announcement of high quality, it will be equally effective and top and bottom, right and left. The effectiveness will certainly affect the neighborhood with other advertising or editorial material. Of course, the more advantageous is the place where a number is editorial content. It is known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." So naturally, the vast majority of advertisers would like to see your ads 'large format'. However, more than advertising, so it is more expensive. In this connection, advertisers have to find the best approach: to publish not just the big announcement, but is sufficiently large. It should be noted: in terms of audience perception of small ads definitely lose big and mean - is not always the case. If the average of approximately the same ad will be one small, the effect of natural contrast is greatly highlighted. In general, if an advertiser wants at once to attract maximum attention, it pays him to place an ad in a whole page. When an advertiser thinking about placing reusable, they can use the following data - repeats ad smaller, generally corresponding to one lane, will be advantageous to SSB. The best on the impact on the audience is dividing strip into four quarters. Large, solid company that does not impact negatively on their image, not to advertise a small size. A major ad draws more attention to one of his publication, which positively affects the image of the advertiser. But less than an ad, so it is cheaper, the more audience coverage enables it to achieve an advertiser due to the greater number of repetitions. When you choose a newspaper or magazine advertising costs plays a crucial role. Large and medium advertisers tend to afford a newspaper or magazine, any of their service. If an advertiser has a small budget, it will resort to the publications that have small advertising cost, or to those where there are sections of classified ads. He can also use the services of a variety of applications to newspapers and magazines, prices they can be quite low, and efficiency - high. Thus, the total cost of advertising allows an advertiser to outline the range of interest of his publications on the basis of: the budget allows him to place ads in them or not. When you select the same edition in terms of advertising spend, advertisers have resorted to using the comparative value. In order to compare the cost of advertising in various publications, it will usually lead to a common denominator, that is the price per unit (for advertising line-of-band advertisement, announcement in one instance) [24]. Advertise in the end, it is important, not how much it costs to advertise in the newspaper, and how much it costs to advertise for a specific number of readers. In order to calculate the cost for advertising in a single copy of publication, being compared to the cost of advertising divided by the circulation. PrimerReklamodatel compares the cost of advertising in two newspapers: "A" - 10 000, "B" - 12 000 rubles. The total cost of the newspaper "A" less, but newspapers have different editions: "A" - 17 000 copies, "B" - 22 000 copies. The advertiser compares the cost of advertising in a single copy newspapers: "A" - 0.58 rubles (10 000 17 000) "B" - 0.55 rubles (12 000 22 000). Advertisement in a single copy of the newspaper "B" is cheaper than in the "A". When the unit used is inconvenient (of thousands or millions of shares), then resorted to a more convenient number of units of a thousand, a million. The most common indicator - the "cost per thousand" ("cost per thousand"). Usually it is called "SI-PI-TI" (from the English CPT - cost per thousand). In order to calculate the cost per thousand, to the cost of newspaper strip divided into circulation and then multiply by a thousand. Data on the size of the audience of newspapers and magazines allow advertisers to compare prices on the basis of not only distributed copies, but the number of covered and readers in general. So it is possible to calculate the cost of advertising to an audience of the publication. You can also calculate the cost of advertising directed at residents of a defined geographical area, a particular social or demographic group. This method comes closest to the ideal marker value. In this case, it compares the cost of advertising to bring a certain amount of real readers - potential customers, not advertising a certain number of copies. However, this method is workable only if the disposal of the advertiser is, first, necessary, and secondly, really reliable data. The cost of advertising affect pricing for a specific type of advertiser, discounts, surcharges, fees and commissions. For example, there are fees depending on the type of sellable area: modules or line, for local advertisers for national, private person, a legal person, etc. Almost all the discounts offered by newspapers and magazines and advertisers can be grouped into three main groups: financial, volume and special. If an advertiser ordered something different, which requires the publication of the technological cycle changes or additional efforts and costs, then such orders to provide premium - an additional charge. They are also used in cases where some services are in high demand publications. A significant part of its services newspapers and magazines are sold to advertisers by advertising agents and agencies that receive for their work commission. In general, the use of Advertiser Newspapers have enough "sighted" in nature, since it is highly selective (specific enough qualitative and quantitative indicators of the audience). However, through the press can not reach the target audience as effectively as by mail. The target audience can read a few books, live outside of their immovable property act distribution. In addition, from room to room is a magazine or newspaper readers rotation. Their number is constantly changing - each room a newspaper or magazine gets a different number of different people. Constantly changing not only the number of buyers and readers of the publication. Because people have different reading as editorial and advertising part of the publication. The man who bought the edition for some reason can not read it in its entirety or the part which contains advertising: from day to day he is in a different mood and physical condition, may want to read the ad, but may not want to ... So, to increase coverage is necessary to increase the number of publications in one publication or use several different newspapers / magazines. To obtain a certain number of contacts with potential customers in the media should give more repetitions than the mailing list. "To fall" in the same reader more easily in publications having a constant audience. In order to increase the target audience, using the broadest possible list of newspapers and magazines. For this purpose selected by the publication with the largest audience, various clusters, the smallest intersection of audiences. To increase the frequency of contacts selected publications with a maximum cross readership. Limit the number of titles will increase the frequency of advertising in them. Parameters advertising presseVes - The total time of publication - Name of publication - The number of representatives target audience - Size of advertising - Place in the publication - The number of repetitions - The date of publication - Total cost of advertising - The cost of contact with thousands of consumers - The simplest example is the choice of K.

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21.10.2011 - A_M_I_Q_O

Part of the Left Bank, where once lived the party and such as your own customer prices significantly affects sales than changes in the amount of advertising. Eligible for grants category "Buy House" will see the advertising provide quality perception.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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