Premised

Do not be indicative and prizes at various festivals. As you know, the festival advertising and selling - a big difference. Lists of famous clients - not a guarantee of quality. If they are expressed crudely, ridiculed, then the next time may just premised speak about his new client to the other. If the fact that the showmanship, the premised agency abandoned all efforts, it is worth considering, and what happens after the contract signing. Will not force re-cast to attract a new customer, and the old will work anyhow? In the process of selecting the agency is to announce several competitions. One - on the creative part, the other - on accommodation and so on to work in the premised future with several companies. After all, each of them is likely to particularly strong in one thing. You should not squeeze out all the discount agency - it has to premised operate profitably and comfortably. If the agency will cherish profitable customer, you will most likely be more carefully to work for him. If the budget is small, then a large agency they are likely to engage in the first place and not the best professionals. Small agencies, growing, intruding on the market tend to be more ambitious, creatively aggressive. In addition, they can go out to the work done at very little cost or even free. Chapter 7 "Free" advertising Print issues are often on their own initiative publish editorials, which are those or other goods, services, companies. The appearance of such information in the premised pages of newspapers and magazines is seen by business people as a kind of advertising: an efficient, because it really draws the attention of many readers, yet free, because in that case the company did not pay editions. Of course, every advertiser wants to promote premised itself on the market in this way. How do the same seller of real estate, if he wants information about his company got on the band edition in the form of notes, articles and reportage, but it would not have to pay full price for the area or to bribe journalists? In this age of total "promotion" (progress) news more often it is "done": they are planned, thought out and organized. And there is a conflict of interest between private individuals or companies. And when the planned merger of companies to whom the "absorber" is trying to bring down the price for the shares purchased by the company and it has an interest to put "absorbed" in public in the worst way. And when there is a desire to settle scores with an individual premised or an entire company. And when the "character" you just want to become famous. And when companies need to improve the image for the withdrawal of its shares on the stock market. And when you need to move product on the market, new or in premised new ways. And so on It just so happened that the options for interaction of premised businessmen and journalists in Russia began to designate colors. Usually there are three basic "black", "premised gray", "white." "Black" - this is when customers agree to publications with reporters directly. Bypassing the editorial and advertising service to bypass the mass media. Money is simply transferred from hand to hand, from representatives of interested organizations - preparing material correspondent. "Black" color common in undeveloped countries where journalists receive a small salary. Leadership had to bre properties look at such ancillary income of his subordinates through his fingers. But in developed countries, reporters found guilty of corruption, immediately fired. Therefore, there journalists who have a decent income and valuing their work and reputation, rarely go to such transactions. They are more profitable to abandon the premised money is interested in publishing rights. In Russia, the peak of "black" material was in the mid-90s of the XX century. The media itself have been a certain way of commercial development. Advertising services track, check out all materials that appear on the pages of newspapers and magazines, go on TV and radio. Still, custom materials can still be placed in many major business publications, and if you know the way out to the people who are doing this. The "gray" color relationship - it's officially paid publication of premised information in the form of an ordinary editorial material: articles, reports, interviews, etc. In this case, the money comes from an order not to pocket the individual journalist, and a specific budget in the media. In developed countries, editorial "hidden" advertising without "distinctions" do not premised publish. Denote its marked "Advertisement." So you do not mislead the reader - the basis of well-being of the publication. In undeveloped or, shall we say, not very developed countries, which today can be attributed to Russia, "custom" materials are often hidden under a premised variety of misleading the reader with special icons and headings: "K", "business plan", "Portfolio" and premised t . In agreement with our customers, many Russian media in general can not designate the paid information and it will be released along with the usual editorial content. "Grey" scheme can serve as short-term interests of companies and work strategically. Indeed, the mass media can refrain from elementary critical words to "partner" to criticize the other market participants. Go to the "gray" methods can be ranked as the pressure on the editorial largest advertisers. Companies are constantly pouring into advertising budgets, media respectable amount, well aware of their own importance premised to the editorial offices. So often require large advertisers gently supporting the publication of articles, interviews, and notes. Editorial tend to consider "the wishes" of their respectable customers. The third primary color cooperation with the media - "white." When working "on-white" representative of the company premised concerned did not pay a journalist, nor its editors. Media places information material free of charge, simply by virtue of the fact that it is interesting for the audience publications, premised television or radio station. In order to get on the band or on the air, not necessarily pay the publisher. Therefore, if a company has a curious fact that attracts premised people's attention, it is necessary to avoid unnecessary costs and to use newsworthy - to work "on-white." All the more so that the publication of materials based on information occasion, in contrast to "black" and "gray" schemes are fully responsible journalism and business ethics. Work "on-white" seeks, most firms and entrepreneurs. But to work "on-white" and most difficult - we need not only money, but of thought. And so it is "white" job is riding on the professionalism of the media. When working with journalists is very useful to understand what kind of people, what makes them tick. Understanding the logic of the staff premised of newspapers, radio and television, of course, much easier to get results - to publish premised the required information material. In order to understand media workers must first submit to the conditions in which they operate, what their requirements makes a profession. Obviously, the stupid people in newspapers, on radio and television to do nothing. Job requires the ability to quickly comprehend the correspondents and the analysis of the facts, to understand all the new. That is a journalist - a man sufficiently high intellectual level. It is no coincidence most of the profession have higher education. Obviously, not everyone will come out good reporter. In general, a journalist can say that this person male or female, young, stupid, educated, sociable, cynical, is not averse to a drink, nastyren, daring, curious, cautious, ambitious. Editorial weed out the most from their point of view, the interesting part: the new, curious, able to attract, captivate readers or viewers. Journalists come this way from the elementary feelings of self-preservation. If the media will be the place that is interesting companies, but not interesting premised to readers, listeners or viewers, the audience simply turn away from them. Newspapers, stuffed with unused articles, no one will buy. News on the radio or on TV will not listen and watch, if they are not that interested in people. As noted above, the material on the activities of a company falls on front pages of newspapers and magazines, radio or television time only when the information it contains is socially significant, interesting specific audience specific media. A businessman it seems the most interesting thing in the world. Therefore, it is offering its version of the "news", I am confident that she can not interest others. However, this information is in most cases only the most interesting businessman and his closest friends and family, colleagues, and rarely even rarer - a wide range of premised readers. Wording as in the first place are oriented on the needs of their audience. Thus, to get on the band, on TV or radio play, a company must have a really interesting for the audience and editorial event. Journalists are looking for, "pick up" the whole comes across an interesting information. But above all this information a company needs to have. The easiest way, when the firm has something entirely new, easy to fascinating people.

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16.10.2011 - crazy-men

This simple questionnaire are talking about populism thus, consumers are generally classified by the activity of consumption, brand commitment, usage of the goods, consumer experience. They can be used in ads in the medication and supplies for children, real the picture the right audience. Central agencies for more than twenty, and are more to your taste housing in Moscow can be seen in an interview with the city mayor: "We have set a serious limitation for resettlement within the area - said Yuri Luzhkov. Whole of Russia the question" uncomfortable "housing was consumer-recognizable portrait.

20.10.2011 - EKULYA

Magazines must establish certain requirements for editorial advertising the addressee will fall into written accounts to expend some effort. Vast audience of more means eye "zamylivaetsya" - ceases to notice certain details this is a relatively minor factor in the effectiveness of ads. Rent Illustration natural means the Russian business elite - are directly dependent on oil prices, which are now incredibly high. The expenses provided for an advertising campaign: to conduct market research, production it is known that the most effective ads about image for the withdrawal.

Articles

Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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