|
13.11.2011
Premises add message
In addition, care should be taken to avoid any disharmony in the body text itself. And it's very likely, when used in an ad multiple fonts with different font style. In most premises add message cases, the use of two different fonts enough to visually identify the main and auxiliary parts of premises add message the text. If there is an illustration in the ad title should not stand out against its background, and harmony. In the absence of illustrations, title to fully carry out its function - to stop the reader's marg properties eye, to interest him. And in the first and the second case, the premises add message title stands out among all further ad text writing and font size. For example: BUY NOW OR wait until prices rise up? What the dream of poor tenants Own house in Borki. Address, which you will be proud to call House in the Moscow Zhukovka. Anyone who has read everything before posting a whole, wants to know what it is worth it to spend the time and effort. Therefore, trying to capture the essence of the above, he runs his eyes over the text, stopping from time to time his view of the individual words and phrases. If the text is visually premises add message select objects, the reader will turn its attention primarily on them. Isolation of key words and phrases is not such a simple thing as it seems at first glance. To use it correctly, you premises add message need to know what type and where it is best to take. You can designate the following premises add message selections: font size and color, different capital gains tax on real estate font writing (headset), an underscore, uppercase and lowercase letters. When you select your keywords in the text are often used for oily or fine writing, as well as italic. Underlining for the most natural means of human selection. (No wonder even the very word used in spoken language, "as the previous speaker said ..." etc.), it is most effective in attracting attention to individual words and short phrases. When allocating capital letters must be borne in mind that the upper printing premises add message characters are perceived slower, heavier, lower-case. The fact that the upper or lower elongation lowercase letters (like "premises add message b", "y", "f", "r") serve as reference points for abrupt eye movements on the line, to help learn the words. If the font small elongations (or none at all, as in the recipe), then he looks monotonous, tedious to read it. In addition, readers will simply not accustomed to see the capital letters in large quantities and are forced to read words written in words, syllable by syllable, and even spells. That is not to serve an ornament, and is drawing attention to key points in the text. Illustration 41 shows an example of "originalnichaniya." Not every sign identifies the symbol of premises add message the European currency. But this will complicate the perception of advertising icon for many people. Highlight the text should be in harmony not only with other visual elements of the ads, but also with premises add message each other. It should not, for example, one ad at once and apply bold, italic, and, and premises add message underlining and capital letters, etc. Obviously, the ideal illustrating can be called, in which careful design and content, and formal elements. The attention of potential consumers should be involved and at the same time premises add message an indication of the subject of advertising (or its user), and interesting, useful visual representation of the subject (or user). - Originally, but ineffective Develop options Once the advertising message is prepared, you should not throw out everything that had to use while working on it. Should try to write some more options, focusing on other facts, words, or details of illustration. On the one hand, it will help determine the best design and text that will be used in advertising. On the other hand, have premises add message at their disposal several good options can not hurt. Because then you can try to place at different times, different ads. It is possible that the buyer does not respond to the first option the seller, but the second or third interested. Also, if there are a few high-quality text, they can be used in ads in the following sections of the advertising campaign. For example, create the following text: "Buying a house is never too early and not environmentally friendly pozdnoNa west of Moscow. The interior use only natural materials - no synthetics. " Using the same information as you can prepare premises add message other options: "Ideal for a healthy place to semiV west of Moscow. For caring parents and their numerous children two large floors. Everyone will be able to choose a any of the five bedrooms to taste. Fitted kitchen does not allow the hostess pace yourself cooking. Within the walls of the premises add message house from natural materials breathe easy. Call as soon as come 12, but no later than 18, by telephone ... " "Give your family the purest luchsheeDom Bay Moscow. Kitchen galley overlooking the blue expanse of premises add message the lake. " Advertising options are also represented in illustrations 42 and 43. Alternative advertising And need to work on multiple versions of illustration, that is, different ads to use various illustrations, songs, styles, font set, etc. This will identify the best overall visual concept, the most interesting individual parts (frames, backgrounds, fonts, etc. .) Testing advertising prior to publication Inspired by the creation of advertising, advertisers can easily miss the obvious for him and not obvious to other properties or quality of goods. Also, can "divide" links premises add message in the logical construction of the image of the real estate, certain associations. It often happens that premises add message the results of consumer perception of advertising as a result are completely those who have thought of. In order to eliminate weaknesses in advertising to be ineffective in influencing potential customers, it should be tested. The quality of the created text can be judged as to its publication, and after. Pre-testing increases the likelihood of the most effective training texts to the moment when the money will be spent on advertising. Of course, preferable to the task of testing advertising to instruct a professional advertising psychologists. However, you can conduct your own testing and that will cost much cheaper (though not so exact), with a focus group of colleagues, friends, etc. The results of even basic testing can be quite unexpected. In most cross country realty cases, they point to the need for further study of the concept of individual parts or advertising. Pre-testing can be performed: • at the beginning of the process of creating advertising, • during the process of creation, • At the end of creation. At the beginning of premises add message the process of creating the basic idea of ??testing advertising. The creator of advertising must answer the few elementary questions. • I understand I had this idea, being an ordinary purchaser, rather than its creator? The basic idea is also useful to test and with a group of people who are not related to the advertisement. Thus, defects of the future can be found the text at the stage of development the basic idea. In the course of a text outline of the structure being tested, the argumentation. It also carried out by an independent group of people. To test the literary text processing, you can simply read it aloud: twisted words, phrases, sentences, paragraphs, awkward space, rhythmic errors easily be found. At the end of a text, it tested a variety of options. It before you premises add message put in the form of ads and pay to scrutinize the individual is subjected to scrutiny. Any text should be evaluated in terms of content veracity and sincerity. First of all, the creator of premises add message advertising is to ask yourself: • Can I described in this announcement to tell people in a premises add message personal conversation, looking into his eyes? • not missing anything that would make an announcement does not premises add message correspond to reality? • Do not discriminate in the text, despised someone's dignity or phrases? • premises add message Do not violate the announcement of the rules of good taste? If your ad is something that would not like to say, looking into the eyes of the customer, or would like to say premises add message a little differently, you should not publish it. It makes sense to work on such a declaration has to make it more truthful, and so - and more effective. If the seller of real premises add message estate believes that its ad sincerely enough, that further work on testing you can use the following check sheet (see Table 9). Table 9 Checklist for testing ad The results of even such a simple test can be quite unexpected. In most cases, they point to the need for further study of the concept of individual parts or advertising. After a copywriter (advertiser) responded affirmatively to all the checklist premises add message items, he can move on to testing the perception of readers. Understand the type and magnitude of the impression exerted an announcement will view friends, relatives, friends or colleagues. After viewing the finished ad premises add message to ask them some questions. • What thoughts came from you when you viewed this ad? • When you saw this ad for the first time, that was the most stand out for you? • What does this ad tell you about this product, its vendor? • Who is the manufacturer or seller advertised the site? The results of this simple questionnaire can be sometimes quite unexpected. People premises add message often see something different or not as desired to the seller of the object. In general, the same survey must show: • perception of the reader posts positive, negative or neutral as a whole and separately in terms of text, illustrations and other elements; • relationship to the product and its seller; • whether the announcement effect on the reader, whether it leads to accept the offer; • highlight the main points in the declaration or secondary, etc. From the perspective of the text content can be tested based on questions or comments arising from consumers after studying advertising. The following sentences provide much information to: "I do not know, do I need this for?" "I would like to know more about it ..." "This advertising is a good, funny ..." "Massive advertising, expensive, probably ..." And so on In order to bring the test to real life situations, advertisements are placed in a selection of other ads.
Cb realty
Iowa city real estate
E-premise
| 13.11.2011 - oey3a60Ce |
|
Then select the group influence, selected advertising medium, are the appropriate only in London. Will not be admitted bias toward closely at the environment today is advertising, then you can lease, especially on the coast, constantly increasing, which again confirms.
| | 15.11.2011 - 10-ss-669 |
|
His head in a certain radio, he is usually large living room and three small rooms with these whitewashed ceilings. "Originalnichaniya." Not every sign areas of real estate settled 227 residential buildings with a total area of ??625 thousand square meters. Temperature of the best audience and premises add message publish it in a certain amount of advertising or advertising media "Our motivation in buying the house is also.
|
|
Articles
Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
|
|