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13.11.2011
Premises assurance model
Illustration and text - equal partners - two important structural component of the ad serving a common goal: premises assurance model to influence the consumer. Considering the function of illustrations, should be borne in mind that visual objects can not premises assurance model exist apart from the text. In advertising, there are no images without verbal accompaniment. When not used in advertising premises assurance model illustration, the text (or rather, part of it - the title) performs visual function. He assumes the priority of consumers premises assurance model is perceived not only in the semantic sense, but in the fine. The reader, looking at the headline without premises assurance model illustrations, assess its size, color and font style. The most effective ads, which are used simultaneously, complement each other, premises assurance model and visual and verbal elements. It is particularly important use of illustrations, when the consumer on the basis of verbal premises assurance model information can create yourself a mental image of the goods. Most ads for the reasons described above - mixed, use, and images and verbal description. Less commonly, advertisers have resorted to only text ads. Usually illustrations "sacrifice" for two reasons: • too small ads • Poor print quality newspaper, magazine or other media. Value of verbal and visual premises assurance model elements in each advertisement is selected based on the context of the offer to the consumer, but also depending premises assurance model on the approach to achieving goals. When working with images should always bear in mind that the image can premises assurance model not be an end in itself - exist entirely without text or in isolation from it of meaning. The potential user should not examine the picture in advertising, and perceive them as part of the necessary information - from the main illustration for the test to pass, then, when clarifying the arguments, reasons, explanations, using other illustrations. According to numerous studies, the study of advertising, we first look at the graphic, then the header, then the lower right premises assurance model corner (there is usually the name of the advertiser), then return to the text and run through selected words, premises assurance model at the end of their research work read entire text . That is how the consumer receives, based on some premises assurance model logic. Glancing at the illustration, he draws attention to advertising and identifies it with each other and their needs. After premises assurance model examining the name of the advertiser determines the degree of credibility (known, little-known, unknown). Then looks at the key premises assurance model reasons (highlighted in the text). In the case of high interest arose - reads the text as a whole, premises assurance model processing, so any other information. This man is trying to watch and read as it physiologically comfortable, familiar. The so-called diagonal reading "left - right - down." Such a sequence is read to our eyes (and the perception of premises assurance model consciousness) is natural. Sight moves easily and freely, "left-right-down" and with difficulty - diagonally opposite to the direction of premises assurance model reading. So, for example, if a person sees the first image, which is in the center of ads, then it premises assurance model will be hard to go "upstream" to the missing text, located above or to the left. And this verbal premises assurance model information at a low interest in the subject of advertising, as well as the presence of strong competition can premises assurance model easily lead to failure from the study of the proposal. It is clear that the advertising must be observed premises assurance model apparent ease and logic of perception: • illustration - text • top - down • left - right. Thus, the premises assurance model effective placement options illustration in the ad could look like this: • illustration above, the text below, • illustration premises assurance model on the left, text on the right. It is known that under otherwise identical characteristics of a large object premises assurance model more strongly attracts attention, as they say, "catches the eye." Add to this that on a large site easier to see the details, it becomes obvious: the larger the size of their illustration, the more readers it attracts. But premises assurance model what is the size of the image will be most effective? General answer to this question does not exist, but as a specific reference data can be used in various studies. It is known that the most effective ads about 80% of the area placed under visual (ie, they illustration of its size significantly exceeds the text). When premises assurance model illustrating advertising is important to ensure that the area allotted for the logos, slogans and other minor visual elements, premises assurance model was not too big. It should be no more than 5-10% of the size of your ad. Otherwise, minor visual premises assurance model elements cease to function and begin to compete with the main illustration of advertising. For the consumer it is very important illustration of how the fed. The form may contribute to the perception of image quality, but can premises assurance model also hinder it. In some cases, when the content of images is not fulfilling its functions, namely the various aspects of the form can play a key role in attracting attention. If the geometry of the low-key images, then premises assurance model focuses on the content. If released, the entire interest can be directed solely to the formal. In the rectangle, premises assurance model leaving a good impression, the height should be more reason to not less than 40%. However, the most effective is this figure, when it was built, based on the rules of the "golden section", ie, the height of about 60% more ground. The best understanding and assimilation of the information shown on the rectangle, occurs when it has a vertical format. In general we can say that figure is slightly larger in height than in width (wide vertical premises assurance model bar) is more effective than high and narrow (narrow vertical rectangle) or more in width than in height (horizontal rectangle). Different colors can cause a person certain emotions (excitement, sedation, aggressiveness, etc.). This is due to the fact premises assurance model that color perception in humans is formed as a result of their interaction with the environment. Over a long period premises assurance model of historical development of man was extremely dependent on the environment, and the colors were for him symbols of a certain environment. Light Day (colors: white, yellow, green, blue, etc.) - this time activity: finding food and everyday premises assurance model arrangement. Dark Night (primarily black and blue) - the time of termination daily affairs, recreation, but also the possible premises assurance model threat of an attack any opponent: human or animal. At the border day and night - dusk (gray, indistinct tone). Connection between color and environment entrenched in people on a subconscious level. So a person emotionally reacts to color, premises assurance model regardless of their thoughts. Color ad attracts more attention than black and white. Color is effective in understanding the essence of the goods, helping to improve memorization of advertising, allows you to create attitude to advertising. With easy color highlight specific elements of advertising: the actual product, its user, the details of the environment - and thus to focus on their readers. For example, for most people, red symbolizes the blood, fire, warmth, courage, strength, will and premises assurance model momentum. It is also the color of the revolution, communism, and the color of celebration. Well stimulate, but in large premises assurance model quantities is tedious. Brown - maturity, warmth, comfort, earth, courage, stability. Cream, milk warm tone without bright and contrasting accents create a sense of elegance. It stimulates the brain and eyes, helps to focus on. Applied in large premises assurance model quantities can bring a sense of languor and monotony. Blue color is insensitive, formal and cold as winter. In the premises assurance model lighter shades of "warming." With the gray shade symbolizes restraint. Colors can be used, based on their production of "premises assurance model temperature" feeling. Thus, stimulating, active red, yellow and orange are considered "warm." The soothing blue and green - "cold". Purple and "green grass", depending on the shade and can be both. The colors and background of signs should not premises assurance model be merged. More cheaply from a technological point of view familiar to readers - placing black text on white premises assurance model background. The illustration 25 shows an example of the use of intense red color as the background. The main background color for advertising real estate, probably the most suitable brown ("earth"). Shades of old wood, clay, ripe wheat will help to create an atmosphere of comfort, warmth. Color (in the original - red) background impedes readability The content premises assurance model of illustrations In order to attract the attention of your target audience, the image must be either a specific premises assurance model item of advertising or a specific buyer. That is to say in the ad portrayed the product or the person premises assurance model who has a need for this product. Who saw this ad, or people just think of the presented products, premises assurance model or tie their need for it through the image associated character. If the illustration is always important to keep good match sex, age, and the image of the consumer, as people identify themselves as represented by the hero. That premises assurance model is, if the advertisement is intended for men, then it must be shown in man. If those who are interested in business, it shows a successful business representative. To advertise the house or apartment would be very appropriate picture of the family inside their homes or nearby. To advertise the office - an illustration of a successful premises assurance model businessman or a group of employees. The more specific focus on the product or on the person, the more attracted premises assurance model the attention of the target group of buyers, and the less interested in a specific product advertising nonusers. Recent premises assurance model simply pass by, the ads, but noting to himself: "It's not for me." It is believed that most premises assurance model people are attracted to sexual images, pictures cute kids and funny animals - "sex, children and animals" [32]. And if premises assurance model you look closely at the environment today is advertising, then you can see that advertisers exploit these vengeance "supertemy." premises assurance model Most often played upon in the ads is sexual motives. Also in graphics full of images of babies of premises assurance model different animals. After all, the problem is not just an illustration to draw the attention of absolutely everyone who sees premises assurance model her, and attention of potential customers is a particular good or service that, looking at the "picture" should continue to study submitted advertising. If the creator of illustrations, aims simply to attract attention, then the effectiveness of advertising in general, unfortunately, have to forget. For example, loved by many "creators" sexy image of a woman who will notice premises assurance model your ad the vast majority of men, they will be perceived not as a pointer to the advertised product. At the same advertised with sexy female images goods or services "strong floor" will not pay any attention (if premises assurance model only in the ad does not offer clear illustration of the sex-related services). Promoted by the way products will notice premises assurance model more women, who naturally associate themselves with (attractive, but not vulgar) image based on gender. The same can be premises assurance model said about the impact of illustrations from children and pets. If something is advertised, not connected with them directly, premises assurance model the image will be almost useless. People will definitely notice the children and animals, but will not read the ad premises assurance model itself, if it is a question of something else. Figure 26 in the first place to attract the attention premises assurance model of men who are looking at this photo, are unlikely to be thinking about buying real estate. The illustration 27 shows an example of the use of animal images. The dog, of course, many will notice, but will not come to their mind first and foremost the idea that it is a shelter for pets? If one advertisement multiple pictures, you should not have too much. The number of people in the illustrations of all types in the first place depends on the content of the advertisement. May be represented by one character, and perhaps - a few.
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| 15.11.2011 - cea |
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From you when object can be guided by the following examples of titles: "In this area the goods pre-selection. Time finding a suitable option, and with them in the - That we can set an example to all subjects of the Federation in this matter "[14]. Status of a newspaper or magazine - a particular.
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Work of less than an outside construction of cottage settlements affected work of modern conditioning system. Are shown in Figure 17, 18 draw attention to the contents of the that the basis of all the basic legal documents is the "International Code of Advertising Practice", adopted.
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Articles
Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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