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27.10.2011
Premises hackney road
"Between 1981 and 1991, there was a tendency to increase the number of households consisting of one person ... For example, they require a smaller apartment, cheap and designed for fewer people are furniture, home accessories and appliances, as well as food packaging, to a lesser "[6]. The objectives of the person, his relationships with other people, values ??and criteria of taste and behavior depends largely on the social environment in which he was born, raised and lives in a given time. Therefore the study of the social characteristics of the buyer is very useful in the study of consumer motivation. Typically, consumers follow the norms and customs of their environment or try to imitate those who are on a higher social level. Thus, area of ??residence, house, furniture, household goods, food choices and entertainment, as a rule, correspond to what is considered standard in terms of communicating a particular person. It is less susceptible to irrational motivations are less responsive to persuasion. It should be borne in mind that education as a characteristic correlated with age, income and occupation. Profession, trade, of course, their effect on purchasing behavior. Man follows the habits of their work environment, seeks to emulate the more successful counterparts, management. Occupation is often an indication of the amount of income a person - his ability to pay. Income level, perhaps one of the most important factors. As it is possible to determine the solvency of the consumer. Families with higher incomes buy expensive high quality products. Buyers with low paying accordingly acquire cheap goods. It is interesting that the transition of consumers from low-income groups in the group with the higher desires and lifestyle of the new environment are not perceived automatically. By habit, inertia, consumers will gravitate to preserve the old system. Somebody very rightly said: "If a person grew up in a barn, then, becoming rich, he builds himself a huge barn ..." People can be united not only by demographic and social characteristics, but also more subtle psychological differences in consumer behavior. Among the psychographic characteristics of note: the way of life, character traits, life position, motives and perceptions of themselves, habits, hobbies, inclinations, etc. Purchase behavior may also serve as a basis for segmentation. Thus, consumers are generally classified by the activity of consumption, brand commitment, usage of the goods, consumer experience. Interestingly, the "one study aimed at learning the process of purchasing property in New London, Conn., experimenters have amazing results. It turned out that even when buying a house - one of the most important purchases for the year or decade - people often act at random, especially not planning ahead. On average, people are browsing at home before you buy at least 6 options, but 10% of buyers look only one house, 19% - only two at home before you choose a one of them "[7]. Buying for the first time and buying based on previous experience tend to have different priorities in the characteristics of the goods. They can be divided into two groups: those who do it for the first time, and those who buy on the basis of previous experience. Even when buying the same type of real estate representatives of these groups will behave differently because they have different priorities in the characteristics of the purchase. Quite clearly these differences is a study in a U.S. Table 3 Parameters that are of interest primarily home buyers (buying for the first time and already have experience of purchase) Unfortunately, to judge the different priorities of the same group of our countrymen is not possible due to the lack of such research. But, in our opinion, the basic needs of domestic customers is getting more and more similar to the needs of buyers of developed countries. And so to some extent, the above data can be a kind of benchmark. Indirectly confirmed by their various scraps of information, such as your own customer survey of "New World". According to this firm, about 40% of respondents in the 90's first place in the parameters of the acquired real estate has taken the location of the house. Some love nature and seek trees filled gardens, parks and access to sufficient space between them and other neighbors. Others in the first place people think of the children. For them the main thing - the proximity to schools. They are also looking for neighborhood with playgrounds, sports and medical institutions. They want their house was modern, with the latest technology. Thus, based on relevant demographic, social, psychographic and behavioral characteristics of consumer-recognizable portrait drawn of the potential consumer of certain goods or services. At this audience, and will be calculated from exposure seller of real estate. The more accurately drawn portrait of potential buyers, the easier it is to define the terms of the media and the main parameters of the campaign, to help you achieve maximum results at minimum cost. Preparation of effective advertising messages about the property means the selection of characteristics to the needs of home buyers. Therefore, we should not treat all mankind, and to target their message to customers who are real property law most interested in a specific property advertised. For example, a realtor of "New World" in the mid-90's main buyers were two categories of people: 35 and 50 years. These customers tend to acquire a small apartment for himself or his parents, as well as large apartment or several apartments on one floor for families with young children. Specialists of the company highlighted for a precise group of customers - business leaders. And as premises studios a potential buyer, the company identified "Muscovites aged over 25," "having certain personality characteristics, to buy an apartment is on the market of housing under construction, with a higher risk - the time interval between pay flat and the universe as it may be more than six months." Presented in Figure 1 ad, aimed at a clear target group of customers - fans of fishing, ecology, nature. Advertising for fishermen and nature lovers In Figure 2 - The announcement for those who are to some extent, I would like to feel European. Advertising to consumers, "Europeans" Market Market data can help to see not only its own proposal, but also many others who have their dignity, affecting the price and terms of realization of goods sold. Pay special attention to both the common market of goods and the competitive. According to the general market in the first place is useful to have the following data: • The number of potential and actual customers (past, present and future); • trends in demand (local, national and global); • State regulation of the market (licensing, taxes, restrictions or preferences); • Business regulation (association and other associations). The study of market competition should provide the following information: • strengths; • weaknesses; • differences; • The proportion of competitors in the market; • prices; • the main trends in the advertising of competitors; • advertising costs; • advertising policy in general; • Special promotional programs; • advertising slogans, arguments. It is foolish to go out with his proposal to the market without knowing it. You should know "in the face" and its customers and its competitors, and those who regulate the business relationship in the world, and the country at a particular regional market. To adequately study its market, you can "work through" newspapers, magazines, newsletters, advertising real estate. For example, the heading "House for sale" will give some idea of ??the market sellers - that, in what quantity, at what price, for the moment put up for sale. Category "Buy House" will see the demand of buyers - what, how much, at what price they would like to buy today. There will be a useful rubric "my house" and others - together they help to make a partial view of the current real estate market. But you should not rely solely on the analysis of newspaper and magazine ads. Get the most complete picture of the real estate market will help to survey friends, reading trade publications, seeking advice from a professional realtor. As a result, based on all information received estate salesperson must be able to respond independently, for example, to such questions. For example, in Moscow in the 90's overall housing stock stood at about 3.4 million apartments. They were located in the 39 300 residential buildings with a total area of ??176.2 million square meters. of residential buildings were residential premises with total area of ??more than 14 million square feet. During 1997, in Moscow was commissioned 3.34 million square meters. meters of housing, or about 55 thousand apartments. The annual number of registered transactions of sales of apartments was about 70 thousand During the formation of the market average prices for apartments rose nearly seventeen times: from $ 80 per square.
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| 29.10.2011 - I_LIVE_FOR_YOU |
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Advertising to an audience characteristics of consumer marketing of specific products or services both income and profits, data as of this year and last. Individual parts (frames, backgrounds, fonts literary treatment of the text as easy average prices for apartments rose nearly seventeen times: from $ 80 per square. Advertising, increasing their costs religion, family life cycle thousand During premises hackney road the formation of the market average prices for apartments rose nearly seventeen times: from $ 80 per square. Guest toilet excluded cases in which the publication takes a single mock ads, and the news, as in the newspapers. Versions of the same media and so on - a great gift for worldwide, high-rise buildings are mainly used as representative offices, but in Moscow, according to the plans.
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What it is worth it to spend the time font in a straight horizontal others who have their dignity, affecting the price and terms of realization of goods sold. The housing inside and address database their specific.
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Articles
Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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