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11.11.2011Premises isFormer Soviet citizens are not accustomed to borrowing to live, they are afraid to borrow. However, the recent trend of destruction of this stereotype. Younger generation premises is has grown up - it actively uses consumer loans and car loans, which are premises is a kind of "training" before the mortgage "[23]. In the late 90's, the premises is number of unfinished houses around Moscow greatly exceeded the number of people wishing to buy. There was a sharp decline in prices for this type of real estate. On the Moscow market a small amount of one-bedroom apartments of reasonable quality. In this regard, and demand and price for this type of real estate have remained stable. In the northern regions sometimes cost less than the price of premises is apartments was a plane ticket. It is important to answer other questions such as: What is the ethnic composition of a particular market? Are there any territorial disputes premises is with government entities, private individuals? All this information will prevent sellers from many tactical mistakes, and price, will see the market not only its own proposal, but premises is also many others who have their dignity, affecting the price and terms of others to sell real estate. Learning the basic characteristics of the product, its consumer market and lay the groundwork for the creation and dissemination of advertising messages. Against the background of the information collected will be clearly visible to the object property, its customers, the position of competitors. Also become clear and strong characteristics, which can be used in the preparation of an effective competitive advertising. The more accurate and detailed description of the source data, the easier it is to select the corresponding effective solutions. The main parameters of the advertising campaign During the planning of information impact on the target audience with a particular advertisement must take into account parameters such as time, frequency, and budget. Time Advertising effectiveness is directly related to premises is the time of its release. The closer to the estimated time of purchase advertising falls on the buyer's eyes, the greater its impact. Although the proverb says, "Prepare the sleigh in summer," the vast majority of consumers are thinking about buying just felt the need for it (or inevitability). Seasonal products are usually sold before or during their active use. There are seasons and times, when people generally prefer not to think of any purchases, but the most necessary (food, drinks, etc.). Usually this time of year is summer, when people go on vacation, relax, relax. In general decline in real estate often just for the summer. The most premises is successful days for advertising can be determined by market research. For example, in some premises is cases enough to interview real estate sellers in interesting areas. They say exactly what premises is day in which area of ??what most real estate purchase. In terms of advertising the dates are not only "positive" and "negative": a day of national mourning, premises is or local. Is also important, as is the day a holiday, or the pre-posleprazdnichnym. For example, the vast majority of advertisers to advertise abstain for a few days after January 1, when people relax and not think about shopping. One of premises is the simplest methods of timing for advertising - graphic analysis of real estate sales premises is for the period. If an advertiser interested in a month, it analyzes the distribution of annual sales. For example, an advertiser is evidence that sales of real estate premises is during the year (without the influence of advertising) is distributed monthly in the premises is following percentages: January - 4%; February - 8% March - 10% April - 12% premises is May - 12% June - 3% July - 2% August - 3% September - premises is 8% October - 10% November - 13% December - 15%. Accordingly, he chooses and for the most intense months of advertising: January - 4%; February - 8% premises is March - 10% April - 12% May - 12% June - 3% July - 2% August - 3% September - 8% October - 10% November - 13% December - 15%. Frequency Advertisers important not just to get his message across to potential customers, but also effectively influence them. Since the number of repetitions required in different market situations will require different. The frequency of advertising is influenced by such factors as: the cumulative effect of advertising objectives, specific audience, advertisement content, size, type premises is of advertisement, promotional noise, competition, time of placement. The only advertising rarely provides tangible results. The man often ignores the fact that appears before him once. The event can be taken as random, not worthy of attention. However, if something happens once, it goes into the category of systematic or frequent, that is something worth thinking about. When the process repeats accumulate information to further its activation at some point. This is called the cumulative effect of advertising. According to various observations, in most cases, the consumer perceives the quality advertising only after the third meeting premises is with her. Accordingly, the decision to purchase can be made not earlier than after premises is the third reading. How many repetitions should be advertising for a particular property is hard to say. The number of impacts for each person depends on the mass premises is parameters: the relevance of the reported information, and the state in which the user is currently located, and the method of presenting information, etc. At the same time as the base number is usually taken at least three times a day impact on the consumer. Because new information is gradually replacing the old memory of. People forget to advertise unless they see it again. Clearly, the more ads premises is are published, the more people remember the good and the longer they will remember him. Respectively, will be high and the chances of future purchases at a meeting with a familiar product. Repeatability is certainly related to the composition and level of the audience. Thus, the more repetitions you want in advertising aimed at professionals in various fields, as well as older people. In both cases, the purchase decision premises is is taken quite a long time. And buyers are professionals, and the elderly, but premises is evaluation of the product itself, study the advertising company itself. Before you make a premises is purchase, follow the advertising seller for a long time to decide whether to deal with it. The number of repetitions depends on the content of advertising: it is rational or emotional nature, quality development, the specifics of the property. A large premises is ad in the media like newspapers, transit advertising and the Internet, enhances the positive image, attract much attention. However, the efficiency of advertising can be a small, repeating premises is it. At the same budget, reducing or increasing the size of the advertising, you can reduce or increase the number of repetitions. At the same time can be achieved by a variety of purposes: big announcement with little repetition will attract premises is much attention, little significant repeats may have a stronger impact. The number of repeats is largely predetermined by the type of advertisement - uniformity, size and engagement of its audience. For example, in radio and television, it changes all the time, premises is the press is read mostly the same people. Accordingly, for the effects of the ever-changing audience of TV and Radio requires more iterations than the impact on readers of newspapers zip reality and magazines. The number of repetitions depends not only on the constancy of the audience, but also on the very audience. Rotation of the media with a vast audience of more means to achieve it and need more reps. At the same budget can take the advertisement with a large audience and publish premises is it in a certain amount of advertising or advertising media with smaller audiences and publish it more publicity. In the first case will be attracted more attention, the second will be given a stronger impact. The frequency of advertising influences the premises is degree of involvement in the process of human perception. Thus, the involvement of the press readership and the Internet is much more than the audience of television or radio transmission which can neither stop nor slow down or watch or listen again to get more information. In addition, people annoying ads on television and on radio when she was forced to take, interrupting the broadcast. Viewers and listeners to avoid the "obsessive" contacts, switching channels or distracted by the commercial break for some cases.Real property definition Cayuga county real property Kauai real property tax Real estate mackay Property ta
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