Properties

The volume of the collected information can be very large. But otherwise it is impossible to consider the properties item from different angles, deep enough to understand it, to realize the importance and vzaimopodchinennost different facts, the scale of properties problems. How large a variety of sources, the more the information itself and the more accurate aiming, better future advertising. Product Based on information gathered from various sources, compiled a list of the main characteristics of the goods. Especially should pay attention to details that attract attention clients when buying or selling in today's market. In the course properties of this study is better than relying on memory, take notes, write down all the benefits, advantages, which had the properties seller, being in this house. It is worth remembering why at the time it was bought this house? You properties should also think, perhaps, in this house has hidden advantages that will increase the price? Ideas and experiences that are in the mind of the seller - the best source of information. Factors that are not visible at first glance, properties but may affect the successful sale / purchase can be a great deal. For example, good neighbors, clean drinking water at a local plumbing, decent shops nearby, convenient means of transportation. The thick walls of the house, retaining heat in winter and cool in summer, a fireplace, wide window sills. And so on and so forth It is important to understand that the property - the goods pre-selection. People spend a lot of time and effort to gather properties information about objects, comparing them, choosing. Interested in investment attractiveness, liquidity facility, the guarantee of confidentiality, the right of ownership, properties etc. As a rule, for further successful advertising of dwellings (houses) requires information on the following items: • The basic properties details of the construction (reinforced concrete panel, brick, etc.); • The type of exterior brick, stone, trim, etc.; • The number of rooms in the house; • Number of bedrooms; • characteristics of the main room; • type of properties flooring; • space between the upper rooms and the roof; • fireplace; • toilets and storerooms; • the characteristics of the kitchen; • Built-in appliances; • bathroom and additional washrooms; • A description of the basement, recreation room or properties business rooms; • basement; • the type and characteristics of the heating; • The type of water supply; • energy performance; • The number of telephone lines; • Drinking water, gas and sewage; • shutters and windows; • isolation; • properties insulation; • plaster on the walls; • the type of neighbors (social status, age, family size, etc.); • the properties possibility of improvements at home (domestic or foreign); • the characteristics of the garage, work area, type the drive door; • characteristics of the access road; • the track; • yard; • The size and other characteristics of the site; properties • trees, lawns and shrubs; • transportation facilities; • location relative to the city, proximity to schools, public transport, etc.; properties • the price; • The type of payment options; • paid-up assessment at home; • Information on taxes; • when you can inspect the property; • Other details (number and age of the owners, the presence of the owners of minors, the disabled, ownership, make alterations, etc.). Coglasno study of "Miel Real Estate" in Russia Today about a third properties of buyers want to buy a house in classical style. "Active and modern humans, who are often overseas, are properties already familiar with this style and want to live in such houses," - says Savely Orbant, managing director of suburban real estate company "Miel Real Estate." The share of elite suburban real estate buyers, who prefer the classic and minimalist properties style in architecture, is, according to Penny Lane Realty, 80% of them involve mainly planning functionality, compliance with all properties the modern home to European requirements. The remaining 20% ??- those who are more to your taste and modern hi-tech. Among the buyers of suburban real estate in middle and lower segments, according to observations by Dmitry Gusev, General Director of "RusStroyTrest-Construction Investments' growing popularity has recently appeared on our market houses in the style of 'alpine chalet'. From properties palaces with turrets architecture of country cottages to modern changes, management style, no frills. "This is the reasonableness in all: properties in size, to use open-plan layout of public areas. The advantages of this style - the possibility of transformation of space, airiness and light. The interior uses natural materials and natural colors, - says Igor Shashkov, chief architect of properties the company "Pestovo." - The most popular now are the "second world" and a large stained glass, operated by the properties roof, allowing more efficient use of floor area. In addition to the three main materials: brick, stucco and wood - properties are coming technological discoveries - Hinged facades and ventilation on how to make homes more comfortable and more varied "properties [1]. They need the villages with a strong personality, with a "chip", is what sets them against the general background. Few developers can create high-quality, market-oriented product that eventually only enhance their quotes. This Luxury property is sold without a properties noisy advertising campaign under the slogan "for their" client for internal company databases and on the recommendations of the properties partner companies. How, then, must comply with the requirements of a country house? Dmitri Popov notes that buyers want to live in the capital, preferably brick house built by his own design. "The project at home, as a rule, everyone wants their own, unique and individual, and for this reason that even a choice of several hundred (!) Projects usually does not work - the customer is still ordering your own project - he says. - The most demanded area properties home 250-350 square meters. Communications and infrastructure must be capable of year-round. Guard present at all, without exception, cottage settlements, although the level of professionalism of strikingly different from the fence and checkpoint at the entrance to a multi-level and properties the paramilitary. Electricity is required, mains gas significantly increases the value of land, water and sewage, too, but the landline is not required. " Infrastructure requirements settlements also increased. As noted by Felix Leshchenko became mandatory footpaths for walks with properties their children and children's playgrounds. Pre-school educational institution, children's club in the village or on its border welcome properties customers who are looking for a home for permanent residence of the family, and the majority. Therefore, they choose the "European" settlements with open spaces, low fences, large areas under Recreational areas and infrastructure with its neighbors of its properties terms. [2] Table 1 presents the cost of suburban houses in different areas in 2005 (in U.S. Table 1 properties The cost of suburban houses in different areas in 2005 (dollars per square. M) [3] The corresponding structure proposals on country houses as follows (Table 2). Table 2 Structure of proposals on country houses [4] We looked at houses in other types of real estate may appear on other characteristics. For example, the sale of large projects can focus properties on the following list: • address; • telephone; • The parameters of the object; • date of construction; • properties Date of reconstruction; • the date of repair; • The number of floors; • the total area; • category of zoning; • density of development; • availability of parking; • The type of construction; • Parts design (facade, roof, floor, floor slabs, elevators); • safety; • District location; • Demography area; • transport interchanges; • social infrastructure of the area; • the market infrastructure of the area; • Ecology; • trends in the area; • employment of local people; • local authorities. Apartments in advertising to indicate the presence of the concierge floor number, etc. Speaking of offices and industrial premises, be sure to pay attention to the power supply voltage and power connection technology in suburban areas - on the slope, soil composition, etc. Of course, not all of the characteristics of the goods will be used in advertising. But first, you never know in advance that it will be useful in future work. Second, a comprehensive properties knowledge of the goods will give advertisers a sense of confidence, which certainly left its mark on the credibility of future reports. Target Audience One of the most common mistakes in advertising - advertisers projection of their attitudes, tastes, values ??for the target audience. In advertising nobhodimo very well imagine the potential buyer to take into account the tastes and habits of the person to whom you address. Effective if only the message, the creator who puts himself properties in place of the consumer, talking to him in his language. Copywriters must imagine the picture the right audience. Educated properties group of consumers, advertisers produce the most promising potential customers and, therefore, focus their efforts on them. Defined in this properties way the target audience thoroughly studied. It was designed for her specific advertising messages, select appropriate images, written texts. If you do not identify the target audience consumers of goods or services, you will have to work on a properties wide range of people. And this, on the one hand, increases the cost of the campaign, on the other - properties poses a risk not to reach the target audience or part of it. Therefore, in solving the problem of coverage properties of the target audience is first necessary to provide a good group of future exposure. In the process of properties defining your target customer should try to understand the needs and desires of various groups who buy real estate, dictated properties by the style of housing, number of rooms, size of land and various other factors. For example, some buyers seek properties closer to the center, others - in new buildings, some attracted by the district environmental cleanliness, and others - properties the proximity to the workplace, culture and sports. One of the most effective approaches making a portrait of a potential buyer - the use of a complex of interrelated characteristics: demographic, social, psychographic, purchase behavior. The group included demographic characteristics: properties age, sex, residence, nationality, religion, family life cycle. Middle-aged people usually have the means to actively spend on themselves and their families. That they are usually interested in real estate, automobiles, financial services. Before you buy anything, they explore the many products that take into account several factors. In most cases, a "weak" sex "controls" the family income and properties expenses. Women are more often guided by emotion, men - rational motives. Despite the enormous changes in social life, properties the majority of men and women continue to "play" their behavioral roles. The woman - the keeper of the hearth, properties educator of children. "Our motivation in buying the house is also very much depends on to what gender we belong. Several years ago, before a construction company near Chicago was a problem of selling 1,000 homes in a properties short time. To address this challenge, she hired an advertising agency in Chicago, whose officers used a deep approach. The properties agency, in turn, after consulting with psychiatrists, conducted a study to find that it could encourage potential buyers to purchase properties homes. The task of selling houses was quite complicated, as the researchers found, due to the fact that men properties and women perceive such a purchase in different ways. For men home - a symbolic image of the Mother, quiet, properties secluded place to relax after a hard day's work, during which he only did that perform various tasks your properties boss. He timidly hoping to find solace in their home, the comfort of childhood, when he sat his mother properties on her knees. Once women become mothers, they began to perceive the house is quite different from men. The woman properties sees herself in the house of expression and often refers to the fact that it happens as to develop their properties own personality. In the new house she puts herself like a flower, and then grows, reveals and expresses itself in it.

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17.11.2011 - ape__ye

Use only across the campaign determined approach to making announcements part, the other - on accommodation and so on to work in the future with several companies. And Basmanny and material of the house, layout and condition of the apartment, ground the effect of natural contrast is greatly highlighted. Apartment on the mortgage, its rental affirmatively to all the checklist items flat on the lower floors outperform in terms of species characteristics apartment located above. Closest competitors quays.

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