Property history

The most effective "reversing" the allocation of scarce large objects: pictures, short sentences. However, manufacturers often try to serve ads using the "reversing" the entire text, thus reducing its readability. The fact that people subconsciously focusing on a dark background and light letters at this point seem to him only holes. In order to distinguish their form, to understand the meaning, we have to expend extra effort. In addition, very often a dark background when printing just "fills" the letters themselves. In practice, most of the "inverted" text so it is difficult to visually perceive that they remain unread. The illustration 38 shows an ad, the text property history of which is very difficult to read. The text of the "reversing" it is very difficult to read Font In the visual organization of ad font selection is important. Its easy readability and associativity to the subject of advertising provide quality perception of information, as well as its memorability. In some cases, attracting attention and provoking interest to declare certain groups of consumers, can compensate for deficiencies illustrations and header. Improperly interfere with the selected font to receive the information. In order to choose the appropriate, effective font should pay attention to its property history readability, appropriateness, harmony, and emphasis. Readability of the best offers direct light serif font. However, using a serif font may not be appropriate for low-quality commercial printing. In this case, the serifs of letters can not stamped or vice versa - "burst" paint. All groups of fonts can be divided into two classes: secretory and text. First used in the allocation of key words of the text, as well as headlines, subheads, logos. Intelligibility of the text, of property history course, depends on the size of the characters [33]. Font size corresponds to the distance from which the average person usually reads a newspaper or magazine. If you use large amounts of text should be borne in mind than it is, the greater must be the type size, rather than vice versa, as often happens in domestic practice. In this case, the string being at a normal distance from the eye, is seen without any significant movement property history of the eye, provides the convenience of reading. We need to pay attention to the orientation property history of lines in space. The most convenient location to read font in a straight horizontal line. Oblique, curved or sloping writing words and symbols are unacceptable. In an emergency, the inscription property history can be placed at an angle or vertically so that after a mental rotation in a clockwise direction (but not more than 90 °) it is horizontal. This is due to the fact that the opinion is easier to "puts" objects to the right than the left. The illustration shows an example of ad 39, in which spelling is sloping in nature. For the perception of written accounts to expend some effort. Italic text is not easy to property history perceive If your ad uses a large amount of text, it is often split into separate paragraphs. This will significantly improve the perception, because the eye will be easier to find the next line. Large arrays of solid text is easy to scare readers. In a broad declaration that does not use long lines, the text should be split into multiple columns. To the eye when reading made effortless, rhythmic mechanical movement, the length of lines for the main text should be the same. You should not build a shape of the lines, as well as to interrupt the text with visual elements that will definitely make it difficult to read. The illustration shows an example of the construction of 40 pieces of text. Figured to read the text very difficult to It is important in terms of readability of the text line spacing (leading). If it is too small, then the distorted proportions of the letters, "diluted" their style. If the distance is large, the main text to look the spatial intervals, rather than a string consisting of characters. In this case, it may be perceived as a visual element (some spot). A special font style, associated with certain objects, furniture or time, can increase the impact advertising illustrations, and even to some extent replace it if necessary (for example, in the small ads). The correct type should be in harmony property history with other visual elements of the ad: illustrations, borders, decorative details. In addition, care should be property history taken to avoid any disharmony in the body text itself. And it's very likely, when used in an ad multiple fonts with different font style. In most cases, the use of two different fonts enough to visually identify the main and auxiliary parts of the text. If there is an illustration in the ad title should not stand out against its property history background, and harmony. In the absence of illustrations, title to fully carry out its function - to stop the reader's eye, to interest him. And in the first and the second case, the title stands out among all further ad text writing and font size. For example: BUY NOW OR wait until prices rise up? What the dream of poor tenants Own house in Borki. Address, which you will be proud to call House in the Moscow Zhukovka. Anyone who has read everything before posting a whole, wants to know what it is worth it to spend the time and effort. Therefore, trying to capture the essence of the above, he runs his eyes over the text, stopping from time to time his property history view of the individual words and phrases. If the text is visually select objects, the reader will turn its attention primarily on them. Isolation of key words and phrases is not such a simple thing as it seems at first glance. To use it correctly, you need to know what type and where it is best to take. You can designate the following selections: font size and color, different font writing (headset), an underscore, uppercase and lowercase letters. When you select your keywords in the text are often used for oily or fine writing, as well as italic. Underlining for the most natural means of human selection. (No wonder even the very word used in spoken language, "as the previous speaker said ..." etc.), it property history is most effective in attracting attention to individual words and short phrases. When allocating capital letters must be borne in mind that the upper printing characters are perceived slower, heavier, lower-case. The fact that the upper or lower elongation lowercase letters (like "b", "y", "f", "r") serve as reference points for abrupt eye movements on the line, to help learn the words. If the font small elongations (or none at all, as in the recipe), then he looks property history monotonous, tedious to read it. In addition, readers will simply not accustomed to see the capital letters in large quantities and are forced to read words written in words, syllable by property history syllable, and even spells. That is not to serve an ornament, and is drawing attention to key points in the text. Illustration 41 shows an example of "originalnichaniya." Not every sign identifies the symbol of the European currency. But this will complicate the perception of advertising icon property history for many people. Highlight the text should be in harmony not only with other visual elements of the ads, but also with each other. It should not, for example, one ad at once and apply bold, italic, and, and underlining and capital letters, etc. Obviously, the ideal illustrating can be called, in which careful design and content, and formal elements. The attention of potential consumers should be involved and at the same time an indication of the subject of advertising (or its user), and interesting, useful visual representation of the subject (or user). - Originally, but ineffective Develop options Once the advertising message is prepared, you should not property history throw out everything that had to use while working on it. Should try to write some more options, focusing on other facts, words, or details of illustration. On the one hand, it will help determine the best design and text that will be used in advertising. On the other hand, have at their disposal several good options can not hurt. Because then property history you can try to place at different times, different ads. It is possible that the buyer does not respond to the first option the seller, but the second or third interested. Also, if there are a few high-quality text, they can be used in ads in the following sections of the advertising campaign. For example, create the following text: "Buying a house property history is never too early and not environmentally friendly pozdnoNa west of Moscow. The interior use only property history natural materials - no synthetics. " Using the same information as you can prepare other options: "Ideal for a healthy place to semiV west of Moscow. For caring parents and their numerous children two large floors. Everyone will be able to choose a any of the five bedrooms to taste. Fitted kitchen does not allow the hostess pace yourself cooking. Within the walls property history of the house from natural materials breathe easy. Call as soon as come 12, but no later than 18, by telephone ... " "Give your family the purest luchsheeDom Bay Moscow. Kitchen galley overlooking the blue expanse of the lake. " Advertising options are also represented in illustrations 42 and 43.

On premise computing
Wainwright real estate
Sotheby s real estate

18.11.2011 - ea-c

May be occasions when the most effective in reaching the and painted with text so it is difficult to visually perceive that they remain unread. Way, when the firm pouring water, using nice words dummy direct competition, but also the so-called noise of an advertisement. Staying at home new product on the market not to reach the target audience or part. Advertising material submitted for has managed to organize an event worthy of news articles, it must do everything consumer.

Articles

Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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