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19.10.2011Property roomAnd Italian legislation provides benefits to residents of the country, not necessarily citizens. For example, in cases where VAT is paid at purchase, the foreigner pays the maximum rate - 20%, while a resident of Italy pays 4%, if this is his first home, and 10%, if not the first. But these costs are justified, if properly dispose of real estate. According to Smirnova, a guaranteed income from property rental - from 6 to 10%. "And since purchasing property in case of giving it out in a fiduciary capacity, the landlord risks reduced to almost zero - the rent, pay taxes and you watch your property in this case, the staff managing your housing company - she said. - In addition, the prices of real estate itself and its lease, especially on the coast, constantly increasing, which again confirms the utility to purchase housing on the coasts of Europe. " To live and relax in a foreign bank would have under the laws of the destination country and be with your neighbors. Bratilovoy, the authorities are very concerned about the external appearance of buildings. "If the owner wants to change the facade of the villa, he certainly will get a huge number of approvals, in that sometimes takes 10 years - she says. - And if you begin construction, the neighbors must report back to the authorities. The new owner can face, and with more serious problems. For example, every 3-4 years after the transaction can descend the financial police and ask for documents proving the origin of income, which was purchased by real estate. In the absence of the required documents, you can lose property and end up in jail. " Distrust of foreigners to the origin of our money notes and M. Markarova: "To the Russian citizens who wish to buy real estate, overseas peculiar attitude: in some countries (notably France, Austria and Germany) there is a distrust of the legality of Russian money. Some agencies refuse to work with the Russians, believing even provided the necessary documents fictitious "[50]. The illustrations 50 and 51 are examples of commercial real estate abroad. Property in Malta, for obvious cost Illustration 51. Exclamation marks does not answer many questions Rent In Russia, more and more developed real estate rental market. In late 2005, prices for rent 1-room apartments in Moscow [51] • $ 1,700 / month. apartments with a total area of ??43 square meters. m, located on the 4th floor of a 10-storey Stalin house. m, located on the 8th floor of 8-storey brick house. apartments with a total area of ??39 square meters. m, located on the 6th floor of a 14-storey panel house. apartments with a total area of ??36 square meters. m, located on the 5th floor of a 17-storey panel house. At the same experts predict a further increase in prices. "Such dynamics can be easily explained consistently high demand for temporary housing in the capital. Twinkling lights, it is like a magnet attracts people from other cities and regions of Russia. Add to that the Muscovites themselves in need of temporary housing foreign workers in the capital - and you get an impressive army of potential tenants looking to find an apartment. Head of leasing corporation "Incom-Real Estate" Mr. Kiselyov said that in the foreseeable future to reduce or even stabilize the rents are not going to happen. "The cost of leasing is growing in all segments, - she said. - This is facilitated by a constant flow of potential tenants to Moscow and increase utility bills. This year will increase prices for the most expensive housing. Income of most customers in this segment - the Russian business elite - are directly dependent on oil prices, which are now incredibly high. Growth in demand for luxury apartments in many ways and lack in Moscow four-five star hotels. And, real escapes properties of course, the rental growth affect dollar depreciation, "" [52]. The increase in the cost of rent and also influences the investment activity. "The popularity of rental housing is growing elite class, - said G. Rahmangulova, head of leasing JSC" Corporation MIAN. "- Even if a person bought an apartment on the mortgage, its rental income to average 15% per annum in foreign currency. And in 6-7 years he will be able to repay the loan, and the apartment will yield a net profit. But all this is possible provided that the owner of the true calculated the investment attractiveness of the whole house and apartments in particular "[53]. Who today is a typical or average cost-tenant housing, which is aiming at a promotional offer? This may be a young, energetic, busy modern man, who "will remove a small studio type apartment in the center, on a bustling street full of restaurants, bars and casinos. The apartment must be designed in a contemporary style, but affordable - young people tend to pay out of pocket. Accordingly, a large financial impact of such an apartment should not be expected "[54]. Large flat shoot those who can afford it, those who have these apartments are not needed in their own possession. "The main tenants of luxury apartments in Moscow - the foreigners coming to Russia for a long time. They often choose apartments in areas close to the place of study children and close to work. But schools and kindergartens are selected primarily "language." As a rule, the French resident in the territory of Clean ponds and Sukharev, because there are "French" gardens and schools. English-speaking citizens are often rented accommodation in the vicinity of Falcon Field and October, as these areas are adjacent to the Anglo-American school. Very happy to consider options for apartments in the street of 1905. An interesting feature: Foreigners love to settle in those areas about which they have ever read. For example, Mikhail Bulgakov's fans want to rent an apartment in the Patriarch's Ponds. Also enjoyed success boulevards, where the former tenement houses (street Sretenka, 6, Much and Little Nikita street styling with preserved facades). However, these homes must be rebuilt at least, have a clean entrance, concierge or security is desirable. In addition, rent apartments with windows facing the quays (Frunze, Smolensk), consider areas Neskuchny Garden (Leninsky Prospekt). The great success enjoyed by the first houses on Tverskaya Street. Especially Tverskaya 9, as most of the windows of apartments handed over to the house looking at the Kremlin. Some prefer a fairly remote places (residential complex "Scarlet Sails"), but with a good micro-climate, infrastructure, where there are child's room, fitness center, entertainment centers and more. Representatives from Asia prefer to be surrounded by his countrymen, by organizing a small diaspora. Often they take a cottage in the new cottage villages 5-7 houses, located in the West and Northwest in beautiful natural areas. In general, they prefer to live in such a way as would be living at home "[55]. Illustration 52 shows a rare case of successful use of humor in advertising real estate. Hudson, and who would not want to have a housewife ... Real Estate Services The problem with a realtor advertising, usually much more complex than an ordinary salesman. Realtor offers more than one object, and a list of objects. Ideally, the cost to advertise all the available cash in the real estate market, to suit any buyer. And so the work begins on advertising sites for a realtor on the stage of forming a list of real estate. Realtor divides all its available for certain types of properties characteristic groups (expensive housing, cheap, and so on). And every object list is sent to a specific group of buyers. After all, if the realtor will market both at home and for the poor and the rich, most likely he will not sell neither the one nor the other. For example, the firm "Beams" advertises luxury villas in quality magazine "New Russian" cheap apartments - in the popular newspaper "News", and offices - in the business newspaper "Den businessman." The effect of such advertising will be higher than if these newspapers simultaneously advertised and luxurious mansions, and affordable apartments, and offices. When the realtor advertises various lists separately, this does not mean that it disperses its funds. On the contrary, such advertising becomes more effective, and therefore cheaper. And secondly, so the company gets additional branding: once she had so many different lists, and she spends so much on advertising, so it's big and reliable [56]. At the same time the firm spends no more than in the case where all listings are advertised together. It should be attentive to each realtor board, to their original context in time. After all, people today just read, and tomorrow decide to buy real estate. And at the moment of decision, he enumerates in his memory all the accumulated interest there on his subject. Therefore realty company through its advertising to try to accumulate a positive and a foothold in his memory. Please be aware that customers have specific requirements not only to the object of purchase, but to the seller. For example, the Muscovites in advertisements about the property would attract the following qualities seller of real estate: reliability, honesty, efficiency, privacy, authority, prosperity, reality, integrity, seriousness, pleasantness, tact, intelligence, reliability, flexibility, leadership, initiative, discipline , innovation, simplicity, versatility, confidence, economy, compassion. Especially these requirements are important to the work of professional realtors. As noted by Kotler, "due to the lack of tangible characteristics of the service before buying it increases uncertainty purchase. To reduce it, buyers are looking for "signals" of quality services. Their findings on the quality they are doing based on the location, staff, prices, equipment and means of providing the services that they can see "[57]. Targeting their advertising to potential buyers, realtors must not forget about the agents working for his company. And if agents always see a good advertisement of your company, you feel proud to be working in it. And this, of course, has a positive effect on their relationship with the firm as well as with customers. In addition to its own agents, realty company ads and reading agents are competitors. And giving a good advertising company may become in their minds an attractive place to work. Realtors, as well as ordinary sellers of real estate, after the publication of advertisements must be in full readiness to work with potential clients.Property room Spell premises Cross country realty Sotheby s real estate new york Logj.properties
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