Property sg

This approach can be used when there is constant need for large size (image advertising as we know, can not be small). Often it is much cheaper and more efficient modular. This property sg is especially noticeable in the test ads when tested consumer response to the offer of new products (in the new environment, etc.). It is also cost-conscious will not skimp on the preparation of property sg high-quality promotional materials. Well done an ad is a bit more expensive than bad, but bad brings a smaller effect, it will often be repeated, and costs are increasing disproportionately. Different companies make property sg up the budgets for the different periods and at different times. Often, advertising budgets are calculated property sg on a campaign and even more often - for the whole year. Time of adoption of the budget, as a rule, be linked to the end of the fiscal year and the beginning of planning the next one. Financial year, companies often different from the calendar. Some firms are beginning to fall, the other in the spring. Most often take the budget in December and January. But in any case, this occurs after the famous quotations as titles for next year. After all, property sg without accurate data on prices, discounts and allowances budgeting becomes absurd. In the process of budget property sg allocation is always kept in reserve to 10-20%. First, on the horizon, you may receive a previously unknown but highly effective advertising medium. Third, the artists have to offer non-standard options, but more effective advertising, and then have to spend at placing additional funds. Chapter 2 Media Planning Any sane person on the move say the more people know about selling the house, the more chances property sg to sell it. And any reasonable person will think, how will alert the greatest number of potential buyers. After all, it is possible, for example, just tell all your friends about selling the house, asking them, in turn, disseminate information on. It takes a little money, do not require much time, but the information eventually reaches a very small number of people and, as a rule, in a very distorted form. Consequently, the probability of selling in this way is small enough. Number-informed property sg people will increase significantly (unless, of course, the house is not on the outskirts or in a deadlock). Money and time spent here as a small, but the probability of sale is still property sg very small - there is no guarantee that potential buyers walk or drive past the house. You can use the services of the media: radio, television or the press. In this case, the breadth of potential customers increases dramatically. It is through the media touted the vast majority of goods sold. In order to effectively advertise in the media need to work on such an important stage in preparing an advertising campaign, media planning. This selection process means, place, time, size and frequency of advertising. Accordingly, the effective media planning can be called, which is set for positive solutions, property sg ie, when the advertising message will be placed in the most advantageous time in the most appropriate target audience for advertising, in an advantageous location, optimal size, the amount of time with minimal budget. The advertising campaign should reach a maximum audience. At the same time its task - property sg not only reach the target audience, but a minimal impact on consumer nonpotential. That is not money property sg should be spent on non-target audience. Consumers should always act a certain amount of time. For example, "to promote the recognition of Realtor" Book 7 "by 40% among the target audience, you need to cover its members five times during May this year ...." Potential customers need to get contacts with advertising no less, but no more than is required to make a purchasing decision. Duration of the campaign should be sufficient but not excessive. The purpose of media planning, obviously, can only be an impact on consumers. Task, respectively - the way it will be the impact. Media planning process begins with the study raw data product characteristics and the target audience, considering the goals and objectives in the context of a market situation taking into account the promotional activities of competitors. Next, select the carrier, location and time of advertising, allowing to reach the required number of target group specific number of times within a certain budget. This may be the traditional media, and advertising media such as transit advertising, Internet, etc. In the audience the advertisement should be as many potential buyers, and the cost of achieving them at the same time - a minimum. The best advertising means companies can be just "too expensive". There may be occasions when the most effective in reaching the target audience advertising media can not provide the necessary frequency of exposure to potential buyers at a certain time, etc. In the audience the advertisement should be as few as possible people who are not potential buyers. When you choose sometimes you have to sacrifice the property sg most appropriate advetising because of the high activity of competitors. If you can not compete with them, it is best to choose a facility where advertising will not be "killed" crushed the competition. It is important to pay attention not only to direct competition, but also the so-called noise of an advertisement. In a mass media per unit time or per unit area can account for so many advertising messages that just a new "sink" in general "noise". When selecting the advertisement is more convenient to use a list of characteristics. Coverage: transnational, national, regional, is local. The contact time with the audience: constant, is limited. The rate of accumulation of the target audience: low is property sg high. Accountability display advertising: controlled, not controlled. Quality of perception: relation to advertising: positive negative, neutral; emotionality; rationality; advertising "noise": low high; competitive presence: high, is low. Cost of advertising: total cost, cost of contact with the consumer, When selecting an advertising tool also has to decide on placement property sg of advertising. On television and radio - in the transmission or in the ad unit between transmissions. In the press - on an issue or a specific page of editorial content or the ad unit, etc. On television and radio, he is usually measured in seconds. In the press - property sg in parts of the strip or in units of a certain size. Location, size, time, number of repetitions, the intensity of advertising publications in specific media are determined separately, as approaches to achieving the audience in each carrier specific. On the basis of the choice of basic parameters a schedule of advertising: the dates indicated, and on television and radio as hours, minutes. Accordingly, for each carrier builds a separate schedule of advertising. Following the completion of further media planning across the campaign determined approach to making announcements, commercials, etc., which will be placed in selected advertising media. In the course of the campaign schedule can be adjusted to the specified for the parameters. When planning a big advertising campaigns computers makes life easier for professionals. Also, using the software easier to develop several versions of the same yeppoon real estate media plan. Despite the fact that the word "media" refers first of all media: television, radio and press, we will also consider other commonly used modern means: property sg direct mail, transit advertising, the Internet, both separately and together, so-called mix-campaigns. Mailing lists Direct mail (or direct mail) - this is a private advertising appeal to a specific person, sent by postal property sg mail at the address. Due to its high efficiency traditional direct mail has been around for centuries and, despite technological progress, obviously, will remain an important marketing tool in the future. The achievement of one man one carrier to commonly costs 15-20 times more expensive than the 30-second commercial property sg or advertising in the newspaper strip. DM can not cover people from the audience who expressed a desire not to receive mail advertising. Agencies must conduct a so-called list of Robinsons. But direct mail gives you access to people very selectively according to specified parameters: age, sex, region of residence, property sg income, etc. You can use it to contact people in person - by name. This greatly property sg increases the interest of the recipients. Tone of the letter stresses individuality appeal, which also increases attention to the content. They do not interrupt attention, they do not necessarily read. A person can learn a letter at any moment, in a comfortable position, as many times as he wants. Letters are considered confidential, personal form of communication. That is why it will be seen mailing more favorably than not. In part because they can be tailored to the specific audience, talking to her in one language to be intelligible. Credibility is enhanced considerable number of facts, quotations, figures that are easily perceived it in writing. Will contribute to the credibility and the fact that during the reading of a proposed potential consumer of information is no competition. Due to the relatively high cost of the mailing list is not too much competition. In this case the shares are invisible to them: it is impossible to track the amount of advertising time. Thus, the full range of services on sending a letter to the traditional average cost about $ 1 (the same basic property sg price range is within 0.5-20 dollars). When accessing large groups of mailing loses other means of cost per contact with a representative of the target audience. However, in the case of a small task force to use DM to be cheaper by eliminating calls to the nonpotential buyers. Mail advertising allows you to cover practically all potential consumers of goods or services for their region of residence, and socio-demographic characteristics. It is only necessary to find or create the appropriate address database. It is important to bear in mind that some of the letters returned to sender. The property sg reason is that people fall off of natural causes. A greater percentage can indicate irrelevant, outdated address database.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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