Property ta

For example, a 30-storey newly built house of the elite class of companies" Quarter "on Leninsky Prospekt in early August, a square meter on the second floor cost in 2700. Builders and realtors is to explain this difference in the price of the panoramic views from upper floor windows. "Increased price per square meter per view from the window - it is usually considered a marketing course developer, which it will use up until the buyer agrees to pay for it, - said S. - But in reality the customer pays less for view from the window as for the possibility of having this "exclusive", falling into a kind of psychological trap. After service objectively "view from the window," there is no guaranteed, and for the most part illusory privilege. " However, the estimated AA Brigadnovoy, head of urban real estate company Soho Realty, the difference in cost between the flats on the first and last floors of the house can reach 100%, although sometimes flat hometown realty on the lower floors outperform in terms of species characteristics apartment located above . "It so happens that out of the apartment on the third floor overlooking the park and the apartments that are located above, at any construction site," - she said. Worldwide, high-rise buildings are mainly used as representative offices, but in tiffany real property Moscow, according to the plans of building companies, more than half the square footage of these buildings will be used for housing. Specialists of the company Penny Lane Realty believe that this volume deals with the adequacy of the price will be demanded by the market. But, in the opinion of Lushkina, with growth of rational reasons for choosing the place of residence of the future "types" apartments will enjoy all the less demand "[38]. Interestingly, the data from studies of "Quarter", "suggest that more than half of potential buyers do not want to live above the 10th floor, 75% see the apartment is not above the 15th floor and only 13% expressed a desire to live above the 20 - floor, among them only a few people prefer upper floors of high-rise buildings. The reasons for the reluctance of people to climb the heights beyond the clouds are known - and this fear of heights, and fear that the elevator breaks down, there are problems of heat and water. Zdradovsky, CEO of Paul's Yard, but are hypersensitive to high notes, and other disadvantages of living on the upper floors of skyscrapers - sudden changes in pressure and temperature fluctuations are sensitive to the tenants of the house from wind gusts ... Doubts about the attractiveness of the top floors also have historical roots. "Recent stories were considered unattractive for buyers for two reasons: firstly, the roof could leak, and secondly, too disturbed by the noise the elevator maintenance - says R. "- But now in homes is raised technical floor, the roof does not leak, and elevators are cleaned at the mine and make no noise ... " At first glance, the higher the house, the cheaper the developer square meter, and again on the land can be saved - one thing to build expensive capital per hectare of land 20 apartments, is quite another - 200. "With the increasing number of stories is a cheaper house, property ta but it extends to a certain limit. Then he starts more expensive - there is a need to build a home elevator, then the second elevator, - said A. - High-rise buildings, a more solid foundation, more reliable designs, property ta they imposed the complex requirements of fire safety. Throughout the world refused to apartment buildings, not only because there'property ta s not comfortable to live. Build them for housing is not economically profitable. " According to analysts Penny Lane Realty, high-rise buildings require higher costs to their content with increasing size of the building cost curve initially shows the operating costs of the specific reduction in terms of one square meter, but then grows "[39]. Townhouse In addition to the previously separate houses or cottages, the market there are townhouses or semi-detached cottages. Typically, this cottage consisting of two or more homes on several hosts. By townhouse usually adjacent from 1 to 5 acres of land, etc. In the property ta village of several houses taunhausnom blocks. Thought this type of real estate as a cheaper alternative to cottages. Cost of apartments in the town house is lower than the cost of a detached house. Lower costs are due to the common foundation shared intermediate walls of the houses, general communications, etc. Townhouses, to some extent combine comfort with a democratic, their customers is considered middle class. Many analysts predict a boom in the near future the construction of townhouses. For 2004, the number of settlements of townhouses in the suburbs has nearly doubled - from 30 to 57. At the same time, the number of cottage settlements increased in a smaller proportion - from 140 to 166. It should be noted that this new type of real estate in Russia has a mixed assessment of the real estate agents. "Some people think the market is promising, designed to ensure urban buyers who do not want to live in apartment buildings. Others say that the townhouses occupy an intermediate position incomprehensible: and flat, and not a house. And therefore do not justify the high costs do not correspond to the concept of "exclusivity" and can not compete with cottage settlements. The main disadvantage of intimidating potential buyers of townhouses in Moscow, realtors called small houses adjoining land. After all, people who have sufficient means to buy their own home, yet prefer privacy and tranquility. It does not help, and relatively low price townhouses: it rarely reaches $ 2 thousand per 1 sq. m, and this despite the fact that the average price of a meter in a monolithic new building today for at least 10-20% above "[40]. Add to this the fact that "that the developers trying to" squeeze "of the townhouse maximum benefit, saving not only on the materials, but also on the site. According to Vasiliev, Director of the suburban real estate company Paul's Yard, the reason for their lack of liquidity - a mistake in the design. "In property ta a small area in the homes of awkward layout, while a large area (400 square meters. M), such an property ta apartment is not interesting to the client, because for the same price buyers would prefer a separate house with a plot," - he said. Improve the housing inside and outside, as do the owners of cottages, townhouses residents can not. "The master section is required to maintain the appearance and the internal state of townhouses in accordance with the uniform requirements of the building, otherwise not only the town but also a concrete house will look like on the" Eastern Block "- warns G. Shcherbakova, managing director," Miel Real Estate ". Among other shortcomings - the narrow roads inside the village, low garage doors, often unpleasant neighborhood (village, unplanned development), inflated costs, proximity to roads (noise), and poor access. The advantages of this type of housing VI Shashkov, chief architect of the company "Pestovo" refers to the illusion of owning your own home. "In contrast to the flat in an apartment house owner in the town house section has its own house territory, separate entrance and a garage." But to pay real money for every illusion is ready. "Today in the Moscow suburb town house is still very expensive, and the prospect that housing is a cheaper, to find a compromise between comfort and efficiency, - A. Zhingan, Director of Strategic Development Communication Group" Media Storm. "property ta - The main problem of townhouses in Russia - their large areas. Developers today are often mechanically carry common types of townhouses in the West to Russia, without analyzing their strengths and weaknesses. As a result, even with a small price per square meter is obtained very expensive ... " Among the most successful projects taunhausnyh the west of Moscow, property ta experts note villages "Barvikha-2", "Barvikha-CLUB", "New Archangel", "Nikolsky Compound," "Silver Forest". Among the villages of townhomes on the Kaluga road - "Yamontovo" at 8 km away from Moscow, on the border of the existing settlement of property administration of the president "Voskresenskoe" (about $ 900 per square. M), "Dubrovka," also in the Kaluga area, 7 km from Moscow, planned property ta to hand over in the II quarter of 2006. Who should these villages do not really know either developers or realtors. Yakhontov suggests that they "live the most active and energetic people who are buying a vacation home, do property ta not want to give up the advantages of urban life." "Townhouses have to communicate, because the homes are located property ta near each other," - he said. According to analysts of Penny Lane Realty, townhouses bought young businessmen who are not property ta ready to buy a big house and cottage settlements residents who purchase in the next townhouses apartments for close relatives "[41]. When you create a header for advertising the property can be guided by the following examples: "Office in a few steps from the subway station." "Three rooms, conference rooms, two room, minibar, bathroom ..." "Special wiring for your office equipment." "At this price you can buy or a great room on the second floor, or any other, property ta but in a damp, lonely basement. Choose where your office will look like is preferable to ... " "Easy access from the yard, even for trucks." "Next door to the world-known companies!" Illustration 46 demonstrates a "minimalist" approach, 47 - "deployed"-narrative, 48 - a very efficient "traditional." Illustration 46. Very informative, but reads "crushed" They're pretty hard Illustration 48. Informative and easy to read Commercial property In addition to office and industrial premises on the market there are commercial sites. For example, such as stores, cafes, bars and restaurants: "Available space for the bar-restaurant, Balashikha, Dzerzhinsky, Samal, adjoined to a residential brick house with an area of ??220 square meters. m, renovated facade, new windows, inside is ready for final finishing. " Very substantial segment - commercial properties. Among them, usually are five basic formats: malls, shopping centers, department stores (FMCG), shops, cash & carry, specialty shops. Called every mall shopping and entertainment complex, because the latter must meet the concept that combines the best modern design architecture, design, construction, and represent the most comprehensive range of products. By Western standards, the mall - a large shopping mall with an impressive array of boutiques of various specializations, infrastructure (decorated shopping malls, food courts, entertainment centers, international real estate etc.). The largest mall include "Megu-1" (Teply Stan), "Megu-2" (Khimki), "Crocus City Mall." Shopping centers. Currently operating in Moscow more than 1,100 shopping centers, most of which - the objects of the new building and facilities, the last rebranding. Along with them are functionally obsolete work centers of the Soviet format. The most famous of them believe GUM Department Store, TC "Petrovsky Passage," "Okhotny Ryad", "Gallery Actor". About 20 shopping centers, planned to open in 2005-2006, are under construction. Shopping malls offer a comprehensive set of consumer goods (food and household goods). Shops are in walking distance formats (supermarkets neighbors), gourmet shops, supermarkets and hypermarkets. Convenience stores (property ta supermarkets) offer a limited range of products and are designed for frequent visits by representatives of medium and economy class. This format is most needed and least-developed, especially in new areas of Moscow. Culinary treats are designed for wealthy visitors and VIP-clients. They offer a limited range of exclusive, often specialize in a particular commodity group (tea, coffee, alcohol property ta elite). For super-and hypermarkets carry the network, "Paterson", "Crossroads," "Ramstore", "Aromatic World" to a discounter - "penny", "Pyaterochka", "Dixie." They are distinguished by an extensive range of products, self-service and a variety of programs to increase the loyalty of buyers.

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Eyes of the customer, or would like to say a little that given the current demographic situation in the capital, the (usually in branding) title may be the same product or advertising slogan advertising campaign. Because longhand can however, in one edition may the property ta population are in the inner space of the quarter. The level of familiarity with will also consider other commonly.

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