Real estate.com

Number of people willing to take the mortgage continues to grow. However, mortgage lending in Russia hinders the maintenance of high interest rates on loans. They are now on average 15% per annum for mortgage loans in rubles, 10-11% - for loans in foreign currency. And so it is called the declared rate as real as various additional payments may reach 18-19% per annum. In 2005, the average mortgage in Moscow could count on the family with a combined monthly income of $ 750. As noted by Panov, director of the mortgage programs of "Miel Real real estate.com Estate": "The main obstacle to the development of mortgages in Russia is the mentality of the population. Former Soviet real estate.com citizens are not accustomed to borrowing to live, they are afraid to borrow. However, the recent trend of destruction of this stereotype. Younger generation has grown up - it actively uses consumer loans and car loans, which are a kind of "training" before the mortgage "[23]. In the late 90's, the number of unfinished houses around Moscow real estate.com greatly exceeded the number of people wishing to buy. There was a sharp decline in prices for this type of real estate. On the Moscow market a small amount of one-bedroom apartments of reasonable quality. In this regard, and real estate.com demand and price for this type of real estate have remained stable. In the northern regions sometimes cost less than real estate.com the price of apartments was a plane ticket. It is important to answer other questions such as: What is real estate.com the ethnic composition of a particular market? Are there any territorial disputes with government entities, private individuals? All this information real estate.com will prevent sellers from many tactical mistakes, and price, will see the market not only its own proposal, but real estate.com also many others who have their dignity, affecting the price and terms of others to sell real estate. Learning the basic characteristics of the product, its consumer market and lay the groundwork for the creation and dissemination of advertising messages. Against the background of the information collected will be clearly visible to the object property, its customers, the position of competitors. Also become clear and strong characteristics, which can be used in the preparation of an effective competitive real estate.com advertising. The more accurate and detailed description of the source data, the easier it is to select the corresponding real estate.com effective solutions. The main parameters of the advertising campaign During the planning of information impact on the target audience with real estate.com a particular advertisement must take into account parameters such as time, frequency, and budget. Time Advertising effectiveness is directly related to the time of its release. The closer to the estimated time of purchase advertising falls on the buyer's eyes, the greater its impact. Although the proverb says, "Prepare the sleigh in summer," the vast majority of real estate.com consumers are thinking about buying just felt the need for it (or inevitability). Seasonal products are usually sold before or during their active use. There are seasons and times, when people generally prefer not to think of any purchases, real estate.com but the most necessary (food, drinks, etc.). Usually this time of year is summer, when people go on vacation, real estate.com relax, relax. In general decline in real estate often just for the summer. The most successful days for advertising can be determined by market research. For example, in some cases enough to interview real estate sellers in interesting areas. They say exactly what day in which area of ??what most real estate purchase. In terms of advertising the dates real estate.com are not only "positive" and "negative": a day of national mourning, or local. Is also important, as is the real estate.com day a holiday, or the pre-posleprazdnichnym. For example, the vast majority of advertisers to advertise abstain for a few days real estate.com after January 1, when people relax and not think about shopping. One of the simplest methods of timing for real estate.com advertising - graphic analysis of real estate sales for the period. If an advertiser interested in a month, it analyzes the distribution of annual sales. For example, an advertiser is evidence that sales of real estate during the year (without the influence of advertising) is distributed monthly in the following percentages: January - 4%; February - 8% March - 10% April - 12% May - 12% June - 3% July - 2% August - 3% September - 8% October - 10% November - 13% December - 15%. Accordingly, he chooses and for the most intense months of real estate.com advertising: January - 4%; February - 8% March - 10% April - 12% May - 12% June - 3% July - 2% August - 3% September - 8% October - 10% November - 13% December - 15%. Frequency Advertisers real estate.com important not just to get his message across to potential customers, but also effectively influence them. Since the number of repetitions required in different market situations will require different. The frequency of advertising is influenced by such factors as: the cumulative effect of advertising objectives, specific audience, advertisement content, size, type of advertisement, promotional noise, competition, time of placement. The only advertising rarely provides tangible results. The man often ignores the fact that appears before him once. The event can be taken as random, not worthy of attention. However, if something happens once, it goes into the category of systematic or frequent, that is something worth thinking about. When the process repeats accumulate information to further its activation at some point. This is called the cumulative effect of advertising. According to various observations, in most cases, real estate.com the consumer perceives the quality advertising only after the third meeting with her. Accordingly, the decision to purchase can be real estate.com made not earlier than after the third reading. How many repetitions should be advertising for a particular property is real estate.com hard to say. The number of impacts for each person depends on the mass parameters: the relevance of the reported information, and the state in which property site the user is currently located, and the method of presenting information, etc. At real estate.com the same time as the base number is usually taken at least three times a day impact on the real estate.com consumer. Because new information is gradually replacing the old memory of. People forget to advertise unless they see it again. Clearly, the more ads are published, the more people remember the good and the longer they will remember him. Respectively, will be high and the chances of future purchases at a meeting with a familiar product. Repeatability is certainly related to the composition and level of the audience. Thus, the more repetitions you want in advertising aimed at professionals in various fields, as well as older people. In both cases, the purchase decision is taken quite a long time. And buyers are professionals, and the elderly, but evaluation of the product itself, study the advertising company itself. Before you make a purchase, follow the advertising seller for a long time to decide whether to deal with real estate.com it. The number of repetitions depends on the content of advertising: it is rational or emotional nature, quality development, the specifics of the property. A large ad in the media like newspapers, transit advertising and the Internet, enhances the positive image, attract much attention. However, the efficiency of advertising can be a small, repeating it. At the same budget, reducing or increasing the size of the advertising, you can reduce or increase the number of repetitions. At the same time can be achieved by a variety of purposes: big announcement with little repetition will attract much attention, little significant repeats may have a stronger impact. The number of repeats is largely predetermined by the type of advertisement - uniformity, size and engagement of its audience. For example, in radio and television, it changes all the time, the real estate.com press is read mostly the same people. Accordingly, for the effects of the ever-changing audience of TV and Radio requires more iterations than the impact on readers of newspapers and magazines. The number of repetitions depends not only real estate.com on the constancy of the audience, but also on the very audience. Rotation of the media with a vast audience real estate.com of more means to achieve it and need more reps. At the same budget can take the advertisement with a large audience and publish it in a certain amount of advertising or advertising media with smaller audiences and publish it more publicity. In the first case will be attracted more attention, the second will be given a stronger impact. The frequency of advertising influences the degree of involvement in the process of human perception. Thus, the involvement of the press readership and the Internet is much more than the audience of television or radio transmission which can neither stop nor slow down or property frontiers watch or listen again to get more information. In addition, people annoying ads on television and on radio when she was forced to take, interrupting the broadcast. Viewers and listeners to avoid the "obsessive" contacts, switching channels or distracted by the commercial break for some cases. Reading the same traditional or electronic media, people can easily move his gaze from him uninteresting ads for any informational material nearby. For each person per gateway real estate real estate.com day afflict thousands of promotional offers, and he stops paying attention to this information noise. He pulls out a most impressive, including on the frequency. That is, companies - leaders of repeats have a great chance to stand out against the general background noise of advertising. Often have to repeat the ad in addition to counter the advertising real estate.com of competitors. If an advertiser does not place your ad, then buyers will respond to the offer by another company. To carry out direct sales of the advertiser, it is important to his proposal fell to the consumer as real estate.com close as possible to the time of purchase, by the time a final decision. Some people make the decision today, others - tomorrow, the third - the day after tomorrow, etc. Therefore, in order to constantly hit on people who make a purchase decision, the advertiser must again and again to repeat the advertising. It should be borne in mind that in general, although repetition is very powerful, but it is a very expensive way of human exposure. In this connection it is necessary to speak about the optimal frequency, when a minimum budget of the advertiser real estate.com receives maximum exposure to the target group of customers. It is important not only to save the budget, but also real estate.com to convey to the consumer advertising is not larger than necessary. Frequent repetition does not always mean high advertising real estate.com effectiveness. At some point, additional repeats are beginning to show a minimal increase audience both quantitatively and qualitatively. That is, there comes a time when much of the consumer was already covered by advertising, and most of them - real estate.com those who could respond - have already responded. To overcome the inefficiency of the further impact of advertising to real estate.com increase again to her degree of attention of the audience. This can best be done by applying a new creative approach. In this case, the advertising completely or partially changed: the principles of attracting attention and interest, the arguments real estate.com and evidence, a list of facts, illustrations, etc. Thus, in the advertisement shall be made new elements that may interest real estate.com the customer. However, there remain recognizable signature details: a slogan, format, layout, font, etc. Effect of repetition is manifested real estate.com not only in terms of their quantity, but also by the intensity. Advertising should be placed sufficiently hard to remember a new wider audience, but not forgotten audience of the "old". Audience advertising is collapsing even after a rather real estate.com severe exposure. For example, during one of the experiments took place advertising in the newspaper once a week for thirteen weeks.

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