Realty roundup

Table 8 shows the results of nationwide public opinion poll (February 1997, formalized interviews) conducted by the "Video International". The object of study - urban population of Russia at the age of 14 years. Volume quota sample: 1342 people with representation by gender and age. Table 8 Preferences of viewers on realty roundup the types of transfers [26] The shape of the current TV signal transmission can be divided into television realty roundup broadcasting, cable and satellite. Terrestrial television transmits a signal via terrestrial repeater stations. When people talk about television in general, usually involve just air television. TV advertising is very expensive and not "afford" to small and medium-sized companies. Moreover, the high cost differ as the broadcast and production roll. On television, it is realty roundup very difficult to send ads to your audience. The same transfer can watch a wide range of realty roundup people. In all this there is great difficulty in effectively reaching the audience. People often switch channels, trying realty roundup to find something interesting. Advertisers have to produce ever more complex media plans. Not always people watching, "which found" their advertising. Very often, during the "commercial break" prefer to do something, in their opinion, more realty roundup useful: go to the bathroom, a phone call, a cup of tea, etc. Even if customers are interested in advertising, he can not immediately see its second time. Therefore, the advertiser has again and again to repeat the advertising, increasing their costs. It is not easy for a few seconds to remember details realty roundup about the property, telephone numbers and addresses. To stand out from the crowd, the advertiser needs and repetition, and original approaches to the creation of video, which considerably increases the advertising budget. Accordingly, all useful, realty roundup in the possession of a developer of text information should be shared by the three components of realty roundup the advertisement. While working on the text to select it a reasonable length. Conduct a literary adaptations, and pick an appropriate visual setting. Title Depending on the situation, the title may be present in the ad realty roundup with an illustration or without it. When, besides the title, a picture, he adds, specifies the image. Thus, if the illustration attracts an audience of consumers, the header specifies the nature of the proposal for realty roundup them. In the absence of basic photographs or drawings title takes on the function and also to attract the attention of potential buyers. In the header is only 1.5 seconds to attract the attention of the consumer. That's how much time the average reader holds his gaze on each message. With a title - the first words of ads - the user to quickly determine for himself whether the apparent they are currently advertising for interested in his case. If the title is related to human needs, it will be read and all the ad. If it is impossible to understand the essence of fast people look again translated to the next advertisement. To attract specific target groups, sometimes enough to realty roundup insert one word title. Among the most compelling words will be listed on product category and product realty roundup user audience. To put it bluntly man, what kind of product in question, we remove every possible misunderstanding, "Apartment", "House", "office". The same thing happens when we call those for whom the goods are intended "realty roundup for business", "for lovers of comfort," "for a big family," etc. Less effective instruction profile name or company realty roundup providing the service, its address, etc. In this case, a person may not always be determined immediately, he needs this product or not. What is a direct indication of the product or to an audience of users, the better title. Most titles are always the same best focused on basic needs and interests realty roundup of human beings. In some cases (usually in branding) title may be the same product or advertising realty roundup slogan advertising campaign. If an advertisement placed in local newspapers, the headline is to use local place names. People are always interested in what happens in the neighborhood, next to them. If the header contains the realty roundup citation and is given in quotes, it significantly increases memorability. When creating a title should not forget realty roundup that drawing attention to a specific audience functions are not exhaustive. Expressing the idea of ??commercial ads, he realty roundup should enter the reader into the main part of the text sent from the specified primary benefit realty roundup for the consumer to a minor, as well as to the various arguments. It is always worth to realty roundup study the experience of competitive ads, but the direct use of others, even very successful finds unjustified. Of interest is the only new, unconventional, nezatertoe. Very often, fresh, different from the conventional approach intrigues the realty roundup reader makes to treat advertising with heightened attention. After reading the first words of the declaration, the person realty roundup should immediately switch your mind on, into text. Good communication is perceived to 10-25 words - also realty roundup called a complete sentence. However, the length of the header depends still on the specific situation of the content of the main idea of ??advertising. That is the title of count and may be a realty roundup single word (for example, in a very small ad) and placed in several rows. There have been many cases where the effective short-long title. The long title is justified, if it says something significant. However, if the title is too extensive, it may discourage the recipient from reading it until the end. Here are some examples of good, containing benefits headlines. "Love a spectacular view?" "Paradise for honeymooners tent." "An exceptional realty roundup case - a house in the area ... with a discount!" Successful titles are shown in Figure 12, realty roundup 13, 14. The heading "united" with the usual environmental comfort Illustration 13. The heading "eliminating" economically disadvantageous for realty roundup rent Illustration 14. Title is aimed at those who associate themselves with such a person as Putilov realty roundup And here are some headlines worse. They are vague and do not offer specific benefits: "We can not realty roundup ignore." "Superdom." "Fantastic." "Looking for an apartment? " Next headline confuses "move from Leningrad to St. Petersburg." In the realty roundup same city with different names at different times were good and bad. The heading "housewarming at our expense" is equipped with a footnote: "Know the details" on the phone. But how many people really want to know these details? There are very difficult for the titles, meaning that a single reading is very difficult to understand: "King plays Formation, House is a royal family!" "We do not offer what you realty roundup would not have bought themselves." Sometimes the picture "save" headlines, explaining their meaning, as in figure 15. Illustrations "suggest" that we are talking about real estate But often neither the title nor the illustration is not directly related to the subject of advertising. No illustration or title does not suggest a real estate Successful titles are shown in Figure 17, 18, 19, 20. The title for those who want to be a "Sir" Illustration 18. Title emphasizes the ease of shopping and travel to her Illustration 19. Title realty roundup emphasizes environmental This is followed by several more examples of good headlines, really eye-catching. It is, without copying them to write their own, equally attractive and meet the specific benefits of your particular property. "Small realty roundup friendly house." "For the fastidious family." "The world looks brighter through your own window." "Why pay rent?" "Give realty roundup your family the best." "Move back to where life is better." "Children need the Big House." "My realty roundup house - this is a savings account." "The problems with the neighbors?" "Great neighbors, great price." "Buy now realty roundup or wait until prices go up?" "What the dream of poor tenants." "The address that you will call with pride." "If you care about your family ..." "For a woman who has everything except the house." "The House with stunning views and free." "Away from the horror of urban life." "It's important realty roundup to you - to live near the school?" "Half a hectare of his own Paradise." "The Door of Happiness - is the door to your own house." "When you have a piece of land, you own realty roundup part of the world." "If you love individuality, then this is for you." "Donor renting or owner of the house?" "For a successful man." "Approved by the wife." "All new, except for the trees." "Measure your success - your home." "Even today are traveling!" "Attention to business individuals! " "Your children will love hanging their socks on that hearth!" "The grass is green on your side of the fence ... and so all of a half hectare." "This is a pool with a view ... and a beautiful house in the bargain." "Why not P-and-a-m-and p-i-t-i-s-I?" "Photogenic!" "Huge, like barn." "You'll love this easy! " "You will appreciate realty roundup the strength and ageless beauty of the design of this beautiful home in the Russian style." "Do not realty roundup be a driver ... Let children walk to school from this house." "Free summer vacation! " "Live-date!" "Your own realty roundup way ..." "So much for so little cost." "Architectural poem." "Housekeeping here easier." "Your own little world." "Money spent realty roundup on rent, never to return." "People are in awe zamrut." "The Triumph of Beauty." "Your dreams become realty roundup reality." "Free for you to view worth a million dollars." "Fantastic house with shutters." "Surrounded by old trees." "realty roundup Serenity, comfort and stability." "Artistic landscape, stunning lines." "Charming fence." "Having grown shade trees." "Vlad piece of Russia." "realty roundup Your children can easily get into mischief there." "Rural paradise." "Stop working for your landlord." "Property augment realty roundup domestic pleasures." "The best master built this house." "The attractiveness of homeownership increases with age." "No own home realty roundup - not your home." "Perfected." "Charm, dignity and character." "Strong building, constructed in full accordance with engineering realty roundup calculations." "Buying a house is never too early or too late." "Enclosed rock gardens, stately elms, tranquil pools." "realty roundup The graceful lines for graceful living." "Ideal for large families." "Let's go to the village." "Charming realty roundup country style." "The perfect combination of land and homes." "All are enjoying the fireplace." "Symphony in each room." "Do not pinch your style." "Quiet, relaxing, secluded place." "P (o) cm (o) of tritium at this price." "realty roundup Quality - it's important to you?" "The emphasis on detail." "As Robinson Crusoe?" "Oh! " "The rich, realty roundup like a village sour cream." "Look for something new." "Rustic charm." "Residence dignity." "Love your private amusement?" "Look realty roundup what we found." "You is looking for." "No more neat." "In a word - in a big realty roundup way." "Do you have a wall!" "Colonial Palace." "The small mansion." "At the most for your money." "Searches realty roundup are over!" "We know a word!" "Beloved, long and short." "A good hint of informality." "Well cropped bushes and ...

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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