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26.10.2011Roberts real estateWith easy color highlight specific elements of advertising: the actual product, its user, the roberts real estate details of the environment - and thus to focus on their readers. For example, for most people, red symbolizes the blood, fire, warmth, courage, strength, will and momentum. It is also the color of the revolution, communism, and the color of celebration. Well stimulate, but in large quantities is tedious. Brown - maturity, warmth, comfort, earth, courage, stability. Cream, milk warm tone without bright and contrasting accents create a sense of elegance. It stimulates the brain and eyes, helps to focus on. Applied in large quantities can bring a sense of languor and monotony. Blue color is insensitive, formal and cold as winter. In the lighter shades of "warming." roberts real estate With the gray shade symbolizes restraint. Colors can be used, based on their production of "temperature" roberts real estate feeling. Thus, stimulating, active red, yellow and orange are considered "warm." The soothing blue and green - "cold". Purple and "green grass", depending on the shade and can be both. The colors and background of signs should not be merged. More cheaply from a technological point of roberts real estate view familiar to readers - placing black text on white background. The illustration 25 shows an example of the use of intense red color as the background. The main background color for advertising real estate, probably the most suitable brown ("earth"). Shades of old wood, clay, ripe wheat will help to create an atmosphere of comfort, warmth. Color (in the original - roberts real estate red) background impedes readability The content of illustrations In order to attract the attention of your roberts real estate target audience, the image must be either a specific item of advertising or a specific buyer. That is to say in the ad portrayed the product or the person who has roberts real estate a need for this product. Who saw this ad, or people just think of the presented roberts real estate products, or tie their need for it through the image associated character. If the illustration is always important to keep good match sex, age, and the image of the consumer, as people identify themselves as represented by the hero. That is, if the advertisement is intended for men, then it must be shown in man. If those who are interested in business, roberts real estate it shows a successful business representative. To advertise the house or apartment would be very appropriate picture of the family inside their homes or nearby. To advertise the office - an illustration of a successful businessman or a group of employees. The more specific focus on the product or on the person, the more attracted the attention of the target group of buyers, and the less interested in a specific product advertising nonusers. Recent simply pass by, the ads, but noting to himself: "It's not for me." It is believed that most people are attracted to sexual images, pictures cute kids and funny animals - "sex, children and animals" [32]. And if you look closely at the environment today is advertising, then you can see that advertisers exploit these vengeance "supertemy." Most often played upon in the ads is sexual motives. Also in graphics full of images of babies of different animals. After all, the problem is not just an illustration to draw the attention of absolutely everyone who sees her, and attention of potential customers is a particular good or service that, looking at the "picture" should continue to study submitted advertising. If the creator of illustrations, aims simply to attract attention, then the effectiveness of advertising in general, unfortunately, have to forget. For example, loved by many "creators" sexy image of a woman who will notice your ad the vast majority of roberts real estate men, they will be perceived not as a pointer to the advertised product. At the same advertised with sexy female images goods or services "strong floor" will not pay any attention (if only in the ad does not offer clear illustration of the sex-related services). Promoted by roberts real estate the way products will notice more women, who naturally associate themselves with (attractive, but not roberts real estate vulgar) image based on gender. The same can be said about the impact of illustrations from children and pets. If something is advertised, not connected with them directly, the image will roberts real estate be almost useless. People will definitely notice the children and animals, but will not read the ad itself, if it is a question of something else. Figure 26 in the first place to attract the attention of men who are looking at this photo, are unlikely to be thinking about buying real estate. The illustration 27 shows an example of the use of roberts real estate animal images. The dog, of course, many will notice, but will not come to their mind first and foremost the idea that it is a shelter for pets? If one advertisement multiple pictures, you should not have too much. The number of people in the illustrations of all types in the first place depends on real escapes properties the content of the advertisement. May be represented by one character, and perhaps - a few. It should be borne in mind, if it is appropriate to show a family group of names, this announcement may involve a third more readers than ads with one or two nameless people. In general, three or four roberts real estate people in the picture is better than ten. We must not forget that a person visually, roberts real estate without stress, "captures the" no more than seven objects. The illustration 28 shows ads, which roberts real estate used four photographs. They show a variety of important characteristics of the property, provide important information to the buyer. A few photos with additional information If the illustration should be very careful to use glasses. If ordinary, generally give a more intelligent species, the dark, hiding eyes of the character, force people to be cautious in regard to the expressed information with suspicion. All parts of the illustrations are extremely important. Illustration of 30 due to "air" attracts attention, but a scrap of newspaper suggests carelessness of the builder, seller ... Carelessness hurts the eyes Types of illustrations As an advertising illustration uses photos, drawings and collages. The classic picture is a moment of reality imprinted. Therefore, it becomes a kind of document and, therefore, makes roberts real estate people special trust. Photo attracts more attention than the picture, and thus better remembered. And yet it is easy to excite the interest of readers, well captured in the act involves. Typically, photographs are used when necessary to emphasize the realism of the principal. However, due to the development of computer technologies that enable easy "change" imprinted reality, the pictures today and is used when displaying exaggerations, fantasies, etc. The illustration 31 shows the real object in real life. Photos highly realistic The drawings are most often used in illustrating advertisements in newspapers. As a rule, the artists have resorted to the bar technique. It allows you to avoid the risk of distortion when transferring shown in low-quality newsprint. Also bar, contrasting pictures used in illustrating small ad in which, respectively, a small photo of the same will be difficult to roberts real estate consider. Resorted to drawing in those cases when an object (an object or person) is not very photogenic. Use a picture - "way out" and in cases where images of the roberts real estate event that was not sealed camera, as well as shooting are extremely difficult because of the roberts real estate weather, time or spatial conditions. Images can also help "decipher" to explain complex or abstract roberts real estate concepts. Figure always win when you do not have enough time and money. After all, to roberts real estate draw something simple can be faster and cheaper than a simple photograph. Drawn image can be ordered from the artists, but you can get ready in special directories. Illustration 32 shows how you can attract significant attention of the target group of consumers with low cost funds. This figure, of course, cheaper than any photograph. Drawing - quickly and inexpensively With the help roberts real estate of Figure 33 advertiser tried to explain the essence of his services. Description of services, not in words, and pictures. When the product is difficult to understand the advantages of appearance, specific goods "explain" with drawings and diagrams. With these figures can be shown to buyers, where the place of sales of goods, to explain to him how to drive or walk. The illustration 34 shows the scheme of apartments, the layout of the neighborhood, giving customers a roberts real estate clear idea of ??where they live. A visual representation of the future housing Figure 35 illustrates the use of the card. With the help of potential users can assess the location of future housing. With the card is easy to estimate the location of future housing Often roberts real estate used in commercial printing image organization, approving or allowing the use of a particular product. Thus promotes a product is given extra credibility. Of course, appearing in print the organization must be actually existing, but not specifically devised "on the occasion." In most advertisements present the logo of the company advertises. It also adds credibility in the eyes of the consumer: "If roberts real estate the company does not hide his name called, means that it guarantees the quality of their roberts real estate services or products ..." In addition, writing logo effect on memorization and associativity. Of course, the company name should be easy to read. In practice, it often turned into a kind of logos puzzle on the solution that consumers, however, are unlikely to be a long time to think.The premises hackney Coldwell bankers real estate Robert defalco realty Real estate newfoundland Hubbell-premise.com
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