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24.10.2011
Roland realty
Magazines are read slowly, and hence the effect of advertising is also slow. Accordingly, the effect of magazine advertising is not as concentrated as in newspapers. As a rule, circulation newspaper in the order roland realty of magnitude smaller. The audience is not so local, as in the newspapers. Readers of magazines are usually roland realty not concentrated in one geographical area. But magazines have an advantage as the quality of advertising. Through magazines roland realty can achieve a narrower target groups than in the newspaper. In magazine advertisements can be published sufficiently long roland realty and detailed promotional materials. People read magazines to pass the time, not to hear the news, as in the newspapers. Hence, the consumers and a higher quality perception of advertising. We log a very large value of the secondary audience, as they are read not only by those who subscribes to or buys at retail. Often read magazines give to friends and acquaintances. They usually go through many hands, being in foster business people, doctors, social institutions, etc. Advertisers, depending on their advertising goals using different editions, pick them up at the appropriate characteristics: geographical distribution, readership, information content of the print circulation, frequency and time of exit, roland realty mode of distribution, size, etc. Advertiser always interested in the geography of publication: to what extent it corresponds to the region of its real estate sales. Once an advertiser has selected the edition, the corresponding region of distribution of its products or services, as well as coming into contact with many people, he chooses the newspapers, magazines, or applications on the composition of the readership. It should meet the characteristics of consumer marketing of specific products or services: age, gender, income, marital status, social status, education, culture ... The most interesting issue advertiser in the audience who would most readers to meet the potential buyer's portrait. Learn about the composition of the readership of the media can be the results of sociological research. Indication of roland realty the number of potential consumers in a particular publication can be made to the parameter of average issue roland realty readership (AIR, Average Issue Readership). Usually the size of the audience in a certain period of time, expressed as a percentage, called the rating (rating). On the basis of data on the composition of the readership index is calculated by advertisers to their target audiences, IP (AI, Affinity Index). It is the ratio of the proportion of the target group in the media audience to share in the target group in the roland realty population in the general population: EC = media target audience: The target audience of the total population x roland realty 100. This value shows how much this or that audience matches the target group. When choosing the right edition of the advertiser must take into account such factors as the intersection of audiences. Edition more valuable than a more exclusive audience has. In the absence of research audience to a certain degree of it can be judged in terms of circulation publications - total number of printed copies in the print roland realty shop. As a rule, the greater the print run, the more readership. However, in one edition may draw more than another, but the number of actual readers less. This is due to the fact that each instance of the various newspapers and magazines read a different number of people. On average, it is believed that every newspaper reading 3-4, the magazine - 7-8 people. Publishers tend to have as much as possible roland realty the general circulation to interested advertisers. Some improve the quality of the product, thereby increasing the number of people willing to buy it. Other overstate circulation in the output, or by presenting a certificate from the printer to advertisers about the high number of copies, of copies printed allowed under the knife in the trash. As a rule, advertising publications read "hot" buyers, then there are those who have specifically set up to buy or sell anything. Such readers are also looking for advertising information. The news magazines are published ads for "cold" and "warm" customers - those who could potentially buy but have not yet thought about a particular purchase or is not fully made up his mind to it. For advertisers, an important indicator - the cost of publication in the sale of its readers. The more expensive the newspaper or magazine (at retail or by subscription), the more affluent category of consumers read them. By way of the spread of the advertiser can judge the stability of the audience, her income. The larger part of the edition is distributed by subscription, the more definite composition and quantity of the audience, the predictable result of roland realty advertising. At the sale at retail will never know exactly who bought the edition. When selling a subscription roland realty is known in advance how many and which people will have a particular newspaper or magazine. If the roland realty publication is distributed free of charge, then it will fall and those who did not buy it, did roland realty not order and, therefore, necessarily and read it. The movie premise audience of such a newspaper or magazine rather unpredictable. Typically, newspapers are full-length (A2) and small-format (A3). In terms of the effectiveness of advertising format is of secondary importance. But it is considered that the full-length papers and more solid, respectively, are more suitable for roland realty advertising expensive, "respectable" of goods and services. When choosing a publication it is important to its printing performance. Good quality printing paper and reinforce the impression from the ads. Poor printing distorts the image of the goods or services, reduces the impact of advertising on potential customers. The choice of advertisers could seriously affect the status of a newspaper or magazine - a particular political party affiliation, financial group, to the state. It is believed that an advertisement posted on the front page, attracts twice, the last - up to 65%, and the second, third and last page by about 30% more than the attention of readers, than inside the magazine. The difference in placing ads inside the magazine - on the pages near the beginning, the middle or end - very small for newspapers. In magazines it is believed that the best roland realty pages - from third to 20th. According to the most popular view, the ad that is in the top right, attracting 33% of the reader's attention directed to this page and 28% on the upper roland realty left-hand side, 23% - lower right, and 16% - lower left. However, there are observations that suggest that the readability of some of the pages depends on how you look at the newspaper and who is watching. Given all the above, one can definitely conclude that in practice there is no difference where to roland realty advertise - at the top or the bottom. The same could be said about the placement on the left or right side of the page, though many argue that the spine field worse for advertising than the outer. If the ad is of poor quality, it will not save either the right or left placement. If, however, announcement of high quality, it will be equally effective and top and bottom, right and left. The effectiveness will certainly affect the neighborhood with other advertising or editorial material. Of course, the roland realty more advantageous is the place where a number is editorial content. It is known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." So naturally, the vast majority of advertisers would like to see your ads 'large format'. However, more than advertising, so it roland realty is more expensive. In this connection, advertisers have to find the best approach: to publish not just the big announcement, but is sufficiently large. It should be noted: in terms of audience perception of small ads definitely lose big and mean - is not always the case. If the average of approximately the same ad will be one small, the effect of natural contrast is greatly highlighted. In general, if an advertiser wants at once to attract maximum attention, it pays him to place an ad in a whole page. When an advertiser thinking about placing reusable, they can use the following data - repeats ad smaller, generally corresponding to one lane, will be advantageous to SSB. The best on the impact on the audience is dividing strip into four quarters. Large, solid company that does not impact negatively on their image, not roland realty to advertise a small size. A major ad draws more attention to one of his publication, which positively roland realty affects the image of the advertiser. But less than an ad, so it is cheaper, the more audience roland realty coverage enables it to achieve an advertiser due to the greater number of repetitions. When you choose a newspaper or magazine advertising costs plays a crucial role. Large and medium advertisers tend to afford a newspaper or magazine, any of their service. If an advertiser has a small budget, it will resort to the roland realty publications that have small advertising cost, or to those where there are sections of classified ads. He can also use the services of a variety of applications to newspapers and magazines, prices they can be quite low, and efficiency - high. Thus, the total cost of advertising allows an advertiser to outline the range of interest of his publications on the basis of: the budget allows him to place ads in them or not. When you select the same edition in terms of advertising spend, advertisers have resorted to using the comparative value. In order to compare the cost of advertising in various publications, it will usually lead to a common denominator, that is the price per unit (for advertising line-of-band advertisement, announcement in one roland realty instance) [24]. Advertise in the end, it is important, not how much it costs to advertise in the newspaper, and how much it costs to advertise for a specific number of readers. In order to calculate roland realty the cost for advertising in a single copy of publication, being compared to the cost of advertising divided roland realty by the circulation. PrimerReklamodatel compares the cost of advertising in two newspapers: "A" - 10 000, "B" - 12 000 rubles. The total cost of the newspaper "A" less, but newspapers have different editions: "A" - roland realty 17 000 copies, "B" - 22 000 copies. The advertiser compares the cost of advertising in a single roland realty copy newspapers: "A" - 0.58 rubles (10 000 17 000) "B" - 0.55 rubles (12 000 22 000). Advertisement in a single copy of the newspaper "B" is cheaper than in the "A". When roland realty the unit used is inconvenient (of thousands or millions of shares), then resorted to a more convenient number roland realty of units of a thousand, a million. The most common indicator - the "cost per thousand" ("cost per thousand").
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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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