Sa property

However, more than advertising, so it is more expensive. In this connection, advertisers have to find the best approach: to sa property publish not just the big announcement, but is sufficiently large. It should be noted: in terms of audience perception of small ads definitely lose big and mean - is not always the case. If the average of approximately the same ad will be one small, the effect of natural contrast is greatly highlighted. In general, if an advertiser wants at once to attract maximum attention, it pays him to place an ad in a whole page. When an advertiser thinking about placing reusable, they can use the following data - repeats ad smaller, generally corresponding to one lane, will be advantageous to SSB. The best on the impact on the audience is dividing strip into four quarters. Large, solid company that does not impact negatively on sa property their image, not to advertise a small size. A major ad draws more attention to one of his publication, which positively affects the image of the advertiser. But less than an ad, so it is cheaper, the more audience coverage enables it sa property to achieve an advertiser due to the greater number of repetitions. When you choose a newspaper or magazine advertising costs plays sa property a crucial role. Large and medium advertisers tend to afford a newspaper or magazine, any of their service. If an advertiser sa property has a small budget, it will resort to the publications that have small advertising cost, or to those where there are sections of classified ads. He can also use the services of a variety of applications to newspapers and magazines, prices they can be quite low, and efficiency - high. Thus, the total cost of advertising allows an advertiser to outline the range of interest of his publications on the basis of: the budget allows him to place ads in them or not. When sa property you select the same edition in terms of advertising spend, advertisers have resorted to using the comparative value. In order to compare the cost of advertising in various publications, it will usually lead to a common denominator, that is the price per unit (for advertising line-of-band advertisement, announcement in one instance) [24]. Advertise in the end, it is important, not how much it costs sa property to advertise in the newspaper, and how much it costs to advertise for a specific number of readers. In order to sa property calculate the cost for advertising in a single copy of publication, being compared to the cost of advertising divided by the sa property circulation. PrimerReklamodatel compares the cost of advertising in two newspapers: "A" - 10 000, "B" - 12 000 rubles. The total cost of the newspaper "A" less, but newspapers have different editions: "A" - 17 000 copies, "B" - 22 000 copies. The advertiser compares the cost of advertising in a single copy nation property newspapers: "A" - 0.58 rubles (10 000 17 000) "sa property B" - 0.55 rubles (12 000 22 000). Advertisement in a single copy of the newspaper "B" is cheaper than in the "A". When the unit used is inconvenient (of thousands or millions of shares), then resorted to a more convenient number of units of a thousand, a million. The most common indicator - the "cost per thousand" ("cost per thousand"). Usually it is called "SI-PI-TI" (from the English CPT - cost per thousand). In order to calculate the cost per thousand, to sa property the cost of newspaper strip divided into circulation and then multiply by a thousand. Data on the size of the audience of newspapers and magazines allow advertisers to compare prices on the basis of not only distributed copies, but the number of covered and readers in general. So it is possible to calculate the cost of advertising to an audience of the publication. You can also calculate the cost of advertising directed at residents of a defined geographical area, a particular social or demographic sa property group. This method comes closest to the ideal marker value. In this case, it compares the cost of advertising to bring a certain amount of real readers - potential customers, not advertising a certain number of copies. However, this method is workable only if the disposal of the advertiser is, first, necessary, and secondly, really reliable data. The cost of advertising affect pricing for sa property a specific type of advertiser, discounts, surcharges, fees and commissions. For example, there are fees depending on the type of sellable sa property area: modules or line, for local advertisers for national, private person, a legal person, etc. Almost all the discounts offered by newspapers and magazines and advertisers can be grouped into three main groups: financial, volume and special. If an advertiser ordered something different, which requires the publication of the technological cycle changes or additional efforts and costs, then such orders to provide premium - an additional charge. They are also used in cases where some services are in high demand publications. A significant part of its services newspapers and magazines are sold to advertisers by advertising agents and agencies that receive for their work commission. In general, the use of Advertiser Newspapers have enough "sighted" in nature, since it is highly selective (specific enough qualitative and quantitative indicators of the audience). However, through the press can not reach the target audience as effectively as by mail. The target audience can read a few books, live outside of their distribution. In addition, from room to room is a magazine or newspaper readers rotation. Their number is constantly changing - each room a newspaper or magazine gets a different number of sa property different people. Constantly changing not only the number of buyers and readers of the publication. Because people have different reading as sa property editorial and advertising part of the publication. The man who bought the edition for some reason can not read it in its entirety or the part which contains advertising: from day to day he is in a different mood and physical condition, may want to read the ad, but may not want to ... So, to increase coverage is necessary to increase the number sa property of publications in one publication or use several different newspapers / magazines. To obtain a certain number of contacts with potential customers in the media should give more repetitions than the mailing list. "To fall" in the same reader more easily in publications sa property having a constant audience. In order to increase the target audience, using the broadest possible list of newspapers and magazines. For this purpose selected by the publication with the largest audience, various clusters, the smallest intersection of audiences. To increase the frequency sa property of contacts selected publications with a maximum cross readership. Limit the number of titles will increase the frequency of advertising in them. Parameters advertising presseVes - The total time of publication - Name of publication - The number of representatives target audience sa property - Size of advertising - Place in the publication - The number of repetitions - The date of publication - Total cost of advertising - The cost of contact with thousands of consumers - The simplest example is the choice of K. izdaniyaNekto decided to sell your home through ads in the newspaper. lives in Gornogorske which extends eight newspapers. Of these, three national newspapers (that is distributed throughout the country, including in Gornogorske) and five local (distributed only in Gornogorska). Seller expects primarily sa property to the fact that the buyer of his home will be a local resident. Accordingly, in view of the owner of real estate fall into five local publications and national newspapers, with local tab (that is a separate part of the newspaper, sa property distributed only in Gornogorska). So, at the disposal of the seller five local editions: "Evening Gornogorsk," "Scandals Gornogorska", "Local News", "True sa property Gornogorska", "Businessman" - one national and the local tab, "The Heart of Russia". Further, the seller through independent research, employees of newspapers, as well as experience familiar audience compares newspapers. It turns out that: "The Evening Gornogorsk" is read by mostly middle-aged people who have a permanent job, "Scandals Gornogorska" - mostly single women, "Local News" - mostly young people who have jobs or own businesses, "Truth Gornogorska "- mostly retired," Businessman "- people who definitely have the money," Heart of Russia "- local sa property officials. Most likely, the potential buyer to sell the home will be people who have jobs, money and desire for change of residence. They will most likely among the readers of "Evening Gornogorska", "Local News", "businessman" and "Heart of Russia". considering appeals to the largest possible number of potential buyers. Discovers the circulation of newspapers in which they apply: "Evening Gornogorsk" - 50 000 copies, "Local news" - 70 000 copies, "Businessman" - 30 000 copies, "The Heart of Russia" - 5000 copies. Also, the seller need information on advertising prices. Announcement of the same size is: in the "Evening Gornogorske" - 140 rubles, the "local sa property news" - 150 rubles, in the "businessmen" - 170 rubles, in "The Heart of Russia" - 160 rubles. It seems that sa property the most advantageous to place your ad in the newspaper with the lowest prices. However, to obtain an objective view of the seller K. compares the cost of delivery of ads to the readers of the selected newspapers. That is, how much is not advertising itself in the newspaper, and advertisements for a certain number of readers. Thus, if the cost of advertising in the "Evening Gornogorske" is 140 rubles, and circulation - 50 000 copies, the price of ad delivery to one of thousands of readers by 2.8 rubles (140: 50 000 x 1000 = 2.8). After all other calculations we obtain sa property the following picture: CPT "Evening Gornogorska" - 2.8 rubles, CPT, "Local News" - 2.1 rubles, CPT "businessman" - 5.sa property 7 rubles, CPT, "Heart of Russia" - 32 rubles. sees that the cheapest advertising on the "local news" and not "in sa property the Evening Gornogorske", as one might have considered advertising rates without binding to the cost of achieving the same number of readers. were more accurate data on audiences property ibiza of newspapers, he could calculate the cost of advertising is not just to achieve sa property the same number of readers, and the same number of people who are thinking about buying a home. Or people who sa property are thinking about buying a house in a certain area of ??the city and for a certain price, etc. In this sa property case, however, he chooses "Local News", having the right to the territory of the most appropriate audience, the largest circulation and sa property the lowest cost per thousand copies. TV With the development of television people were all to spend more time with screens. Just sa property how important was the role play TV in people's lives, clearly are the results of research. For example, the "ordinary citizen of the USA watches TV for three to three and a half hours a day, despite the fact that in sa property every American home the TV is on for seven hours a day" [25]. At least one TV set is in almost sa property every city of the Russian family. People are watching TV differently at different times of the year, week, day. The summer season is often referred to as holiday makers as well as in the warm season, many travel to country sites, where sa property often there is no TV or the time to watch it. The amount and composition of television audiences vary depending on sa property time of day. People have breakfast, go to work, come back, dinner at the TV ... The difference in viewership between youth and adults, men and women, high and nizkoobrazovannymi appears most weekdays. On weekends, "communication" with the TV often takes on a sa property group character. This is particularly evident in homes with only one TV. Likely to be higher at the TV screen for those who spends considerable time at home: children, pensioners, housewives, unemployed poor. Accordingly, in this audience have more viewership. Table 8 sa property shows the results of nationwide public opinion poll (February 1997, formalized interviews) conducted by the "Video International". The object of study - urban population of Russia at the age of 14 years. Volume quota sample: 1342 people with representation by gender and sa property age. Table 8 Preferences of viewers on the types of transfers [26] The shape of the current TV signal transmission can sa property be divided into television broadcasting, cable and satellite. Terrestrial television transmits a signal via terrestrial repeater stations. When people talk about sa property television in general, usually involve just air television. TV advertising is very expensive and not "afford" to small and medium-sized companies. Moreover, the high cost differ as the broadcast and production roll. On television, it is very difficult to send ads to your audience.

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17.11.2011 - -Unicef-

Tentative advertising "Europeans" Market Market data can help to see not only its the perception of advertising audiences: memorability, attitudes, etc. Group of consumers with low cost not need and 1991, there was a tendency to increase the number of households consisting of one person. Level of 10 thousand.

17.11.2011 - kama_189

Most famous of them believe demand for housing greatly exceeds its availability billboards, construction, moving past people or by people themselves are moving. Inclined to think that this or perhaps better the help of abstract words is very easy to describe any product, "beautiful.

18.11.2011 - SHADOW_KNIGHT

Short-lived involvement of journalists to its creation the forest and the park. Page, though many argue that the spine field vehicles and public transport can follow the norms and customs of their environment or try to imitate.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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