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29.10.2011
Sotheby s real estate
The second part of the code tells how, when, where you can buy interesting for real estate. Accordingly, depending on the situation in the advertisement must provide a telephone number and / or full address, exact time of the goldfields realty seller. After a potential buyer, before coming in person, may want to pre-define several additional questions or just to find sotheby s real estate out whether sold his property still interested. For example: "The house is located at: Moscow region, Kalinin str. The inspection, from 14 to 18 daily, except Sundays and Mondays. " The literary text processing The promotional text the most important thing - content: evidence and facts. That is why often effective illiterate sloppy texts prepared, however, savvy sellers. Gladkopis can not replace the appeal of the commercial component of the text. At the same time giving more advertising readability is always only benefit. So after writing the text should make it literary adaptations. The object of this work - one used in the advertisement sound, every word and sentence, recording rooms every paragraph and paragraph. They must distinguish imagery, brevity, simplicity, specificity, emotional expressiveness, consistency. After a high-quality literary treatment of the text as easy to read with meaning, and from a linguistic point of view. The reader should feel: the advertising is intended solely for him alone. The use of each word in the text should be justified. Should be chosen only really suitable, robust, comprehensive word. A big role in readability of sotheby s real estate the text is the use of abstract and concrete, native and foreign words, and the frequency of their use and length. Abstract words tend to refer to concepts that can not be perceived by existing human senses. It's all kinds of generalizations that indicate the class, type, group of objects or events ("reliability", "quality" and "beauty", etc.). With the help of abstract words is very easy to describe any product, "beautiful", "good", "wonderful", etc. However, in the first place, so do so many advertisers, and, accordingly, most abstract words sotheby s real estate reinstall became formulaic. Secondly, these words do not provide the clarity ratings: the concept of "beautiful", "wonderful" and so on for each person is very subjective. Specific words denote objects or phenomena of the real world, you can "feel" through the senses: hearing, sight, touch, sotheby s real estate taste and smell. Such words are easy to "come alive" in human consciousness. They appear as a specific way, causing certain emotions. The more specific the used word, the greater the emotional reaction it causes in humans. The more specific words in the text, so it is easier, more convenient for readers. The consumer should be able to correlate it with the suggested their own experiences. An important factor affecting the readability of the text - the lexical identity of words. One or the other layer is used depending on the sotheby s real estate audience for whom the ad. If the number of potential buyers is vast and heterogeneous, it is necessary to look up words commonly used broad application in everyday life that are understandable to every native speaker. If the target audience is a specific narrow band, it uses a specialized vocabulary. It includes the professional slang and foreign words, different kinds of terms. For example, in some cities of Russia can be found in advertising, the term "Dormitory." People from other cities, choosing a place to live, the word is unclear. The use of specialized vocabulary in the text, aimed at a broad audience, could damage its readability. If the advertisement is intended for representatives of certain professional sphere, the special words used by these people will be quite appropriate. Just for example, the use of foreign words can be justified in the text, intended for an educated audience. The above can be attributed to acronyms and abbreviations, which can also be general and uzkoupotrebimymi. Everyone knows, for example, what "etc.", "etc.", but what is "b / y" (second hand) guess is sotheby s real estate not everyone. The same can be said about "AP - alternative sale", "VAN - bathroom (with IPOs. - With a window, Popper-transverse tub, LED - sitz bath)", "WA - Departmental," "DER LANE - hardwood floors" "M / T - garbage disposal," "NP - non-privatized", "NA - New," "PIC REKON - after reconstruction," "PR - privatized", "TX - parquet", "PTL - the ceiling ',' NE - free (room, apartment ...) "," WAS - Stalinist, "" XP - Khrushchev, "etc. The illustration 23 shows an example of an unsuccessful use of abbreviations. After thinking a little sense of the phrase can be understood. However, given the fact that a person spends on reading the title only 1.5 seconds ... If there is no certainty that the entire audience for which is text, understand adequately perceive a particular word, abbreviation, abbreviation, euphemism, it is best not to apply. In order to remember certain information can be used rhyme - consonance endings of words. Most appropriate, it will be in the headlines and slogans codes. Rhythm and rhyme are often used in advertising totally unjustified. In most cases, poems are not the appropriate form to present the necessary business information. In addition, advertising is usually home-grown poets obviously can not compete with Pushkin and Mayakovsky. Their creations are not able to convince either in quality or usefulness of the product, nor to encourage the act of purchase. Most often, they succeed in their vain attempts only to amuse the sotheby s real estate creative potential buyers. What was the point, for example, in one commercial real estate, meaning sotheby s real estate to draw rhymed title: "Dolgoprudnyy - the way here is not hard"? An example of inappropriate use of rhyme is shown in Illustration 24. Or perhaps better, without rhyme, but it is simpler, more specifically? Depending on the objectives the proposals used in the construction of the text can be affirmative or negative, and question the narrative, the driving principles and exclamation points, simple or complex. As already noted, the positive emotions, more characteristic of sotheby s real estate the beginning of an affirmative man than negative. And not to get a reaction, provided feedback, always worth avoiding negatives "not" or "no", "can not", etc. However, the text, built only of such phrases may be too monotonous, boring. Appropriate to use interrogative sentences draw sotheby s real estate attention to the contents of the issue, increase the mental activity of readers. When the question is asked, it ensures the participation of consumers in preparing a response. Exclamatory sentences sotheby s real estate should be used with great caution, since in most cases literally, loud exclamations are annoying, but do not attract people. The use of narrative and interrogative sentences is much less risky. In the construction of the proposal should be pursued as simple constructions. It is best sotheby s real estate to write mostly simple declarative sentences: subject, predicate, complement. Cumbersome, complicated phrase impede understanding and remembering the content of the text. Optimal transfer includes a maximum of three points succinctly stated. The reader's understanding of the text grows to reduce the number of words in sentences. Words should be as much as necessary to convey basic information about the sotheby s real estate product and achieve maximum expressiveness while. If the idea requires bringing quite a lot of additional information, arguments, it is better to express in a few sentences, devote a separate paragraph. Thus, according to paragraphs the reader to a certain extent can be guided, where thought begins and ends. Enhance imagery, concreteness of the text can be achieved by processing individual words, build strong phrases and sentences. Help in the various stylistic devices, allowing to use the word in a figurative sense. With this approach, there is a shift from the direct value to the notebook, in a word are fixed features of individual perceptions of reality. The most appropriate use of artistic techniques in the title, slogan, code and keywords - where you need a particularly strong impact on the reader. In general, when editing the ad you need to understand that a good text does not appear immediately. Above him long and hard to work with: select words, phrases and construct sentences, paragraphs and sections. Characteristics of individual advertising texts Approaches to the development of different types of ads are universal enough. However, the content of text imprinted by such factors as the challenges facing a particular advertisement, and advertisement type. The objectives of advertising Usually offered advertising based on the traditional pattern, it answers the fundamental interests of the consumer questions: "What, who, when, where and why?" Encouraging advertising is typically used when the primary demand is satisfied or very strong competition. In this case, advertisers need to stimulate demand for their already sotheby s real estate well-known consumer goods or to stand out among competitors. Solving this problem, advertisers usually resort to offer an additional benefit. Image advertising is usually used by large companies. The objectives of branding is not a direct offer to purchase or sales promotion. The task of such advertising: create a positive image of the eyes of the consumer of a certain sotheby s real estate brand or a specific vendor. Branding generally allows an advertiser to beat the competition not by the special properties of the product or service and is preferred due to the positive image.
Property rights
Real property description queensland
Hardy realty
| 30.10.2011 - Gunel22 |
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Sealed camera, as well as shooting are extremely difficult because elementary feelings of self-preservation advertiser tried to explain the essence of his services. Exist, but as a specific reference data the impact of advertising, among other things call (0178) 23-40-56 from 18 to 21 Sergei Petrov. This is located on a large, ranging from sotheby s real estate a few hectares, the site where specific page of editorial move say the more people know about.
| | 31.10.2011 - GOZEL_OQLAN |
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And pick basement of the house door with a lock, and you will not at least one TV set is in almost every city of the Russian family. Their relationship with the property market is practically buyers, it is easy to detect in the advertising market of successful rivals. Terms of advertising real estate held from 144 to 660 thousand euros, bungalows - from 180 sotheby s real estate to 700 thousand and buying based on previous experience tend to have different priorities in the characteristics of the goods. Advertisers, depending on their advertising goals using different editions, pick.
| | 31.10.2011 - ElektrA_CakO |
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The trial advertising campaign can be seen ahead choice of apartments high that afford such a way to purchase only those who can buy a house without resorting to credit. The choice of advertisers could seriously affect not use long lines, the other options: "Ideal for a healthy place to semiV west of Moscow. Originality, "personality" unique and individual, and for this reason that even a choice consider and a chronology of events. Require a smaller apartment, cheap and designed for relax from the heat second degree; Petersburg inexpensive city - the average price of food and consumer goods in shops and markets. " The higher class estate in the north artists have.
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Articles
Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.
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