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11.11.2011Stream realtyDiscovers the circulation of newspapers in which they apply: "Evening Gornogorsk" - 50 000 copies, "Local news" - stream realty 70 000 copies, "Businessman" - 30 000 copies, "The Heart of Russia" - 5000 copies. Also, the seller need information stream realty on advertising prices. Announcement of the same size is: in the "Evening Gornogorske" - 140 rubles, the "local news" - stream realty 150 rubles, in the "businessmen" - 170 rubles, in "The Heart of Russia" - 160 rubles. It seems that the most advantageous to place your ad in the newspaper with the lowest prices. However, to obtain an objective view of stream realty the seller K. compares the cost of delivery of ads to the readers of the selected newspapers. That is, how stream realty much is not advertising itself in the newspaper, and advertisements for a certain number of readers. Thus, if the cost of advertising in the "Evening Gornogorske" is 140 rubles, and circulation - 50 000 copies, the price of ad delivery to one of thousands of readers by 2.8 rubles (140: 50 000 x 1000 = 2.8). After all stream realty other calculations we obtain the following picture: CPT "Evening Gornogorska" - 2.8 rubles, CPT, "Local News" - 2.1 rubles, CPT "businessman" - 5.7 rubles, CPT, "Heart of Russia" - 32 rubles. sees that the cheapest advertising on the "local news" spell premises and not "in the Evening Gornogorske", as one might have considered advertising rates without binding to the cost of achieving the same number of readers. were more accurate data on audiences of newspapers, he could calculate the cost of advertising is not just to achieve the same number of readers, and the same number of people who are thinking about buying a home. Or people who are thinking about buying a house in a certain area of ??the city and for a certain price, etc. In this case, however, he chooses "Local News", having the right to stream realty the territory of the most appropriate audience, the largest circulation and the lowest cost per thousand copies. TV With the development of television people were all to spend more time with screens. Just how important was the role play TV in people's lives, clearly are the results of research. For example, the "ordinary citizen of the USA watches TV stream realty for three to three and a half hours a day, despite the fact that in every American home the TV is on for seven hours a day" [25]. At least one TV set is in almost every city of the Russian family. People are watching TV differently at different times of the year, week, day. The summer season is often referred to as holiday makers as well as in the warm season, many travel to country sites, where often there stream realty is no TV or the time to watch it. The amount and composition of television audiences vary depending on time of day. People have breakfast, go to work, come back, dinner at the TV ... The difference in viewership between youth and adults, men and women, high and nizkoobrazovannymi appears most weekdays. On weekends, "communication" with the TV often takes on a group character. This is particularly evident in homes with only one TV. Likely to be higher at the stream realty TV screen for those who spends considerable time at home: children, pensioners, housewives, unemployed poor. Accordingly, in this audience have more viewership. Table 8 shows the results of nationwide public opinion poll (February 1997, formalized interviews) conducted by the "Video stream realty International". The object of study - urban population of Russia at the age of 14 years. Volume quota sample: 1342 stream realty people with representation by gender and age. Table 8 Preferences of viewers on the types of transfers [26] The shape stream realty of the current TV signal transmission can be divided into television broadcasting, cable and satellite. Terrestrial television transmits a signal stream realty via terrestrial repeater stations. When people talk about television in general, usually involve just air television. TV advertising is very stream realty expensive and not "afford" to small and medium-sized companies. Moreover, the high cost differ as the broadcast and production roll. On television, it is very difficult to send ads to your audience. The same transfer can watch a wide range stream realty of people. In all this there is great difficulty in effectively reaching the audience. People often switch channels, trying to stream realty find something interesting. Advertisers have to produce ever more complex media plans. Not always people watching, "which found" their advertising. Very often, during the "commercial break" prefer to do something, in their opinion, more useful: go to the bathroom, a phone call, a cup of tea, etc. Even if customers are interested in advertising, he can not immediately see its second time. Therefore, the advertiser has again and again to repeat the advertising, increasing their costs. It is not easy for a few seconds to remember details about the property, telephone numbers and addresses. To stand out from the crowd, the advertiser needs and repetition, and original approaches to the creation of video, which considerably increases the advertising budget. Accordingly, all useful, in the possession of a developer of text information should be shared by the three components of the advertisement. While working on the text to select it a reasonable length. Conduct a literary adaptations, and pick an appropriate visual setting. Title Depending on the situation, the title may be present in the ad with an illustration or without it. When, besides the title, a picture, he adds, specifies the image. Thus, if the illustration attracts an audience of stream realty consumers, the header specifies the nature of the proposal for them. In the absence of basic photographs or drawings title stream realty takes on the function and also to attract the attention of potential buyers. In the header is only 1.5 stream realty seconds to attract the attention of the consumer. That's how much time the average reader holds his gaze on stream realty each message. With a title - the first words of ads - the user to quickly determine for himself whether stream realty the apparent they are currently advertising for interested in his case. If the title is related to human needs, stream realty it will be read and all the ad. If it is impossible to understand the essence of fast people look stream realty again translated to the next advertisement. To attract specific target groups, sometimes enough to insert one word title. Among the most compelling words will be listed on product category and product user audience. To put it bluntly man, what kind of product in question, we remove every possible misunderstanding, "Apartment", "House", "office". The same thing happens when we call those for whom the goods are intended "for business", "for lovers of comfort," "for a big family," etc. Less effective instruction stream realty profile name or company providing the service, its address, etc. In this case, a person may not always be determined immediately, he needs this product or not. What is a direct indication of the product or to an audience of stream realty users, the better title. Most titles are always the same best focused on basic needs and interests of human beings. In some cases (usually in branding) title may be the same product or advertising slogan advertising campaign. If an advertisement placed in local newspapers, the headline is to use local place names. People are always interested in what happens in stream realty the neighborhood, next to them. If the header contains the citation and is given in quotes, it significantly increases memorability. When creating a title should not forget that drawing attention to a specific audience functions are not exhaustive. Expressing the idea of ??commercial ads, he should enter the reader into the main part of the text sent from the specified primary benefit for the consumer to a minor, as well as to the various arguments. It is always worth to stream realty study the experience of competitive ads, but the direct use of others, even very successful finds unjustified. Of interest is the only new, unconventional, nezatertoe. Very often, fresh, different from the conventional approach intrigues the reader makes to treat advertising with heightened attention. After reading the first words of the declaration, the person should immediately switch your mind on, into stream realty text. Good communication is perceived to 10-25 words - also called a complete sentence. However, the length of the header depends still on the specific situation of the content of the main idea of ??advertising. That is the title of count and may be a single word (for example, in a very small ad) and placed in several rows. There stream realty have been many cases where the effective short-long title. The long title is justified, if it says something significant. However, if the title is too extensive, it may discourage the recipient from reading it until the end. Here are some stream realty examples of good, containing benefits headlines. "Love a spectacular view?" "Paradise for honeymooners tent." "An exceptional case - a house in the area ... with a discount!" Successful titles are shown in Figure 12, 13, 14. The heading "united" with the stream realty usual environmental comfort Illustration 13. The heading "eliminating" economically disadvantageous for rent Illustration 14. Title is aimed at those who associate themselves with such a person as Putilov And here are some headlines worse. They are vague and do not offer specific benefits: "We can not ignore." "Superdom." "Fantastic." "Looking for an apartment? " Next headline confuses "move from Leningrad to St. Petersburg." In the same city with different names at different times were good and bad. The heading "housewarming at our expense" is equipped with a footnote: "Know the details" on the phone. But how many people really want stream realty to know these details? There are very difficult for the titles, meaning that a single reading is very difficult to stream realty understand: "King plays Formation, House is a royal family!" "We do not offer what you would not have bought themselves." stream realty Sometimes the picture "save" headlines, explaining their meaning, as in figure 15. Illustrations "suggest" that we are talking about real estate But often neither the title nor the illustration is not directly related to the subject of advertising. No illustration or title does not suggest a real estate Successful titles are shown in Figure 17, 18, 19, 20. The title stream realty for those who want to be a "Sir" Illustration 18. Title emphasizes the ease of shopping and travel to her Illustration 19. Title emphasizes environmental This is followed by several more examples of good headlines, really eye-catching. It is, without stream realty copying them to write their own, equally attractive and meet the specific benefits of your particular property. "Small friendly house." "stream realty For the fastidious family." "The world looks brighter through your own window." "Why pay rent?" "Give your family the best." "Move back to where life is better." "Children need the Big House." "My house - this is a savings account." "The problems with the real property association of canada neighbors?" "Great neighbors, great price." "Buy now or wait until prices go up?" "What the dream of poor tenants." "The address that you maryland department of assessments and taxation will call with pride." "If you care about your family ..." "For a woman who has everything except the house." "The House with stunning views and free." "Away from the horror of urban life." "stream realty It's important to you - to live near the school?" "Half a hectare of his own Paradise." "The Door of Happiness - is the door to your own house." "When you have a piece of land, you own part of the world." "If you love individuality, then this is for you." "Donor renting or owner of the house?" "For a successful man." "Approved by the wife." "All new, except for the trees." "Measure your success - your home." "Even today are traveling!" "Attention to business individuals! " "Your children will love hanging their socks on that hearth!" "The grass is stream realty green on your side of the fence ... and so all of a half hectare." "This is a pool with a view ... and a beautiful house in the bargain." "Why not P-and-a-m-and p-i-t-i-s-I?" "Photogenic!" "Huge, like barn." "You'll love this easy!E-premise Ethos realty Real property association of canada Define real property First lake properties
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