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16.11.2011The premises hackneyAlternative advertising And need to work on multiple versions of illustration, that is, different ads to the premises hackney use various illustrations, songs, styles, font set, etc. This will identify the best overall visual concept, the most the premises hackney interesting individual parts (frames, backgrounds, fonts, etc. .) Testing advertising prior to publication Inspired by the creation of the premises hackney advertising, advertisers can easily miss the obvious for him and not obvious to other properties or quality of goods. Also, can "divide" links in the logical construction of the image of the real estate, certain associations. It often happens that the results of consumer perception of advertising as a result are completely those who have thought of. In order to eliminate weaknesses in advertising to be ineffective in influencing potential customers, it should be tested. The quality of the created text can be judged as to its publication, and after. Pre-testing increases the likelihood of the most effective training texts to the moment when the money will be spent on advertising. Of course, preferable to the task of testing advertising to instruct a the premises hackney professional advertising psychologists. However, you can conduct your own testing and that will cost much cheaper (though not so exact), with a focus group of colleagues, friends, etc. The results of even basic testing can the premises hackney be quite unexpected. In most cases, they point to the need for further study of the concept of individual parts or advertising. Pre-testing can be performed: • at the beginning of the process of creating the premises hackney advertising, • during the process of creation, • At the end of creation. At the beginning of the process of creating the basic idea of ??testing advertising. The creator of advertising must answer the few the premises hackney elementary questions. • I understand I had this idea, being an ordinary purchaser, rather than its creator? The the premises hackney basic idea is also useful to test and with a group of people who are not related the premises hackney to the advertisement. Thus, defects of the future can be found the text at the stage of development the premises hackney the basic idea. In the course of a text outline of the structure being tested, the argumentation. It also carried out by an independent group of people. To test the literary text processing, you can the premises hackney simply read it aloud: twisted words, phrases, sentences, paragraphs, awkward space, rhythmic errors easily be found. At the end of a text, it tested a variety of options. It before you put in the form the premises hackney of ads and pay to scrutinize the individual is subjected to scrutiny. Any text should be evaluated in terms of content veracity and sincerity. First of all, the creator of advertising is to ask yourself: the premises hackney • Can I described in this announcement to tell people in a personal conversation, looking into his eyes? • not missing anything that would make an announcement does not correspond to reality? • Do not discriminate in the text, despised someone's dignity or phrases? • Do not violate the announcement of the the premises hackney rules of good taste? If your ad is something that would not like to say, looking into the premises hackney the eyes of the customer, or would like to say a little differently, you should not publish it. It makes sense to work on such a declaration has to make it more truthful, and so the premises hackney - and more effective. If the seller of real estate believes that its ad sincerely enough, that further work on testing you can use the following check sheet (see Table 9). Table 9 Checklist for the premises hackney testing ad The results of even such a simple test can be quite unexpected. In most cases, they the premises hackney point to the need for further study of the concept of individual parts or advertising. After a the premises hackney copywriter (advertiser) responded affirmatively to all the checklist items, he can move on to testing the perception of the premises hackney readers. Understand the type and magnitude of the impression exerted an announcement will view friends, relatives, friends the premises hackney or colleagues. After viewing the finished ad to ask them some questions. • What thoughts came from you the premises hackney when you viewed this ad? • When you saw this ad for the first time, that was the the premises hackney most stand out for you? • What does this ad tell you about this product, its vendor? • Who is the manufacturer or seller advertised the site? The results of this simple questionnaire can be the premises hackney sometimes quite unexpected. People often see something different or not as desired to the seller of the object. In general, the same survey must show: • perception of the reader posts positive, negative or neutral as a whole and separately in terms of text, illustrations and other elements; • relationship to the the premises hackney product and its seller; • whether the announcement effect on the reader, whether it leads to accept the offer; • highlight the main points in the declaration or secondary, etc. From the perspective of the text content can be tested based on questions or comments arising from consumers after studying advertising. The following the premises hackney sentences provide much information to: "I do not know, do I need this for?" "I would like to know more about it ..." "This advertising is a good, funny ..." "Massive advertising, expensive, probably ..." And so on In order to bring the test to real life situations, advertisements are placed in a selection of other the premises hackney ads. Then, the target consumer group asked to recall the announcement, the text, pictures, etc. For this test gives consumers a newspaper or magazine layout with an announcement posted among other journalistic materials and advertisements. When testing is important to bear in mind that there are three groups of readers of advertising: • detecting ad (those who can remember what they had seen the ad); • classifying (those who can the premises hackney classify goods or services associated with their company name, brand name); • Read the text more than half. Once consumers are reviewed by a selection of materials and layout of publications, should question them. And the premises hackney then compare the ratio of ad noticed tested to read it more than half. Thus, 10 read the premises hackney the announcement for more than half of the 30 noticed it (or third) is a high ratio, and 3 out of 30, or (1 / 10) - low. Test advertising can, placing it in a the premises hackney specially prepared edition, and in simulating the present - is intended to publish a particular advertisement. By analogy the premises hackney tested recall of television and radio shows, in ad units. For a complete picture of their use the premises hackney is more, with different criteria, giving, among other things, the overall picture. In general, pre-testing increases the probability the premises hackney of preparing the most effective ads until such time as the money will be spent on advertising. The the premises hackney task of testing - to eliminate the weaknesses, not acting effectively to potential customers. After testing, you can always refine your ad to the species, when it begins to be perceived as intended. When the the premises hackney test is positive and effective witness perception, the announcement can be published. Copywriter and his team Advertising - a rather complicated activity and requires a degree of specialization. A good text can not prepare any member firm, so between his usual occupation. Creation of advertising should engage an individual - a copywriter. He usually trains not only text, but all the sales message entirely. That copywriter organizes and supervises the creation of advertising from the beginning to the end. In small companies, and agencies often have him the premises hackney do everything yourself: design and text, and make illustrations, and match fonts, and make the composition. However, the the premises hackney best effect is provided by team work, when each site is responsible for the specialist: preparing images photographer, pictures - artist, gathers together in the square ads maketist. And all this is under the control the premises hackney of a copywriter that does not allow professionals to get involved, go to the "pure art" of their profession. Naturally, to be competent copywriter himself should know the basics of design, photography, layout. In addition, it must be to some extent, a psychologist, a stimulating work of the various creative people. Copywriters must the premises hackney have many useful properties, such as curiosity, curiosity, interest in people, facilities, real estate, environmental living, hard work, sense of humor, professional ambition, ability to clearly express their thoughts in writing, creative thinking, education, rapport, the premises hackney patience and tolerance, flexibility, and experience. An experienced copywriter never ceases to creative work, neither at the the premises hackney stage of gathering information, either during the development of major ideas, or between a text and design of advertising. He readily accepts advice from the outside, encourage them, taking, however, the final decision on their the premises hackney own. Copywriter puts a problem, such as generating ideas, and all participants write or express their decisions, thoughts, associations, etc. Someone's an interesting association sometimes leads another person to a wonderful thought. At the first stage of the assault typed sum of the solutions, options. Then, after a general discussion of the the premises hackney same, one is chosen the best. Point in the brainstorming session puts the one who is responsible for overall howard hanna realty performance, a copywriter. During the dedication of the advertising it is important not to forget the main thing - to which it is created. The text should not become an end in itself, refinement of thought copywriter. Sell ??a particular potential buyer of real estate specific product. Indeed, in practice there are cases when the advertisement, alas, is not clear what it offers to customers. Chapter 4 The specificity the premises hackney of various real estate advertising and real estate services Since the basic principles of advertising real estate the premises hackney are the same (and for houses, apartments, offices, stations, etc.), the book details the most home advertising - the most comprehensive example of real estate. For those who have carefully read the preceding sections, is the premises hackney not difficult to prepare good headlines, text, and the ending of the ad not only homes but also for any type of real estate: apartments, land, define premise office, etc. The principles and the creation of advertising for them identical, differ only in some of the characteristics and priorities. On some forms of real estate the premises hackney should still talk further. Single room Rooms are usually bought by those who can not afford to buy an apartment or house. Such buyers also have a choice, their specific requirements. Based on these in the premises hackney the development of advertising can be used, such headlines: "Only two neighbor!" "The room in the house, which is no longer being built. " "Neighbours - a quiet, wonderful family ..." "The room size of an apartment ..." "The room is small. But your children will be able to ride a bicycle in a giant general corridor ...Google property Hometown realty Premises send message Walla walla real estate Definition of the word to |
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