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Widely used as quota sample method where respondents are selected purposefully, in compliance with the quota settings - previously known statistical data on the control attributes of elements in the population. The sample may be a one-time, when people are selected for only one particular survey, and the panel, when people participate in surveys over the long term. A single and a panel sample used depending on the purpose of research. Thus, a single sample is used for obtaining ratings, measuring the qualitative and quantitative compositions of the audience. By resorting to the panel sample when it is important to assess the processes occurring in the perception of advertising audiences: memorability, attitudes, etc. Poll of people using personal interviews (face-to-face), a telephone survey, questionnaires, with the help of focus groups, diary panels, piplmetrii. For example, a telephone survey in our country is always associated with two major problems: lack of telephones and the low quality of the telephone. Personal interview was the most popular method for measuring the audience. This is due to the fact that a large number of publications of the measured and the complexity of their identification by ear do not make efficient times property use of cheaper and more rapid telephone survey. One of the most popular types of evaluations of television and radio audience is measured continuously by means of a diary panel. The sample is constantly involved in the measurement of people filled a special diary about what they watch on TV times property or listen to the radio up, for example, fifteen minutes before the interval. More advanced techniques to measure viewership - People-metry. People watching TV, press the remote button on the special, fixed for each household member, as a technical device automatically records all change made to this TV. In the study of transit advertising audience counts the number of pedestrians or vehicles passing or driving past the advertisement. The number of units of vehicles and public transport can be reduced to the times property number of people with special coefficients. For example, take the average number of passengers in public transport times property to 50, while in the car - 1.5 persons. In addition to research audiences of advertisements, advertisers are also required data on the yields of advertising. Monitoring allows, firstly, to assess the market situation (who, when, as advertised), and, secondly, to check out their own advertising (time and place). Unfortunately, getting some of the data requires such costs, which will undertake to pay anybody. The cost may be higher than the estimated benefits. A common problem is the fact that the times property audience is measured by transmission, publications, websites, vehicles, etc., but not an audience of advertising. That times property is always a gap between the number of people who have had contact with the advertisements, and times property the number of people who have had contact with advertising. Rules of law Advertising - the subject of many legal rules: codes, laws, acts, rules. In order not to violate certain rules, as well as to positive advertising effects on consumers, advertisers must have some knowledge of the legal regulation. From the point of view of the law can be considered as the content of advertising appeal, and elements of its form. Applicable to the advertising requirements are contained in documents of various levels. General requirements - the "International Code of Advertising Practice" and the Federal Law "On Advertising". Special - in a variety of laws, decrees, rules and regulations concerning the activities of both publications (Russian Federation Law "On Mass Media") and advertisers (the Federal Law "On securities market", Federal Law "On Competition and Restriction of Monopolistic activity in the commodity markets, "the Presidential Decree" On protection of consumers against misleading advertising, "etc.). In different countries varies considerably the number of institutions that regulate advertising. of only the central agencies for more than twenty, and in fact the principal amount of all the provisions adopted at the level of individual states and regions. Add to this specialized association of advertising professionals and advertising agencies are also developing their own rules. We can say times property that the basis of all the basic legal documents is the "International Code of Advertising Practice", adopted by the International Chamber of Commerce in 1937 and then revised over the years. Its essence can be seen from the following passage: "International Code of Advertising Practice is designed primarily as a tool of self-discipline, but at the same time it is intended for use in judicial practice as a reference in the relevant laws ... The Code sets out the ethical standards that should guide all related to advertising, including advertisers, advertising artists, advertising agencies and media ... MAIN PRINTsIPYLyuboe advertising message times property must be legally impeccable, decent, honest and truthful. Any advertising message must be created with a sense of responsibility towards society and conform to the principles of fair competition, it is common in commerce. No advertising message must not undermine public confidence in advertising. Advertising message should not contain statements or pictures that are contrary to accepted rules of decency in society. Advertising message shall be such as to not abuse the trust of the buyer and not to use his inexperience and lack of his knowledge. 1) The advertising message must not be without a good reason to play on fear. 2) The advertising message must not play on superstition. 3) The advertising message must not contain anything that could cause violence or to support it. 4) The advertising message should not support discrimination based on race, religion or gender. Advertising message should not contain any statements or images that are directly or indirectly, by omissions or ambiguity, exaggeration, and could introduce misleading customers, particularly in relation to: 1) The nature, composition, method of manufacture and date of issue, for purpose and scope, quantity, place of manufacture and country of origin, as well as its other characteristics; 2) consumer product features and current prices; 3) other conditions of payment, including installment, lease, loan, etc. (see Special Resolution "B"); 4) delivery, exchange, return, repair and maintenance; 5) a guarantee (see Special Resolution "A"); 6) copyright and industrial property rights such as patents, trademarks, designs, industrial designs and trade names; 7) an official endorsement or acceptance, award medals, prizes and diplomas; 8) the size of profits, destined for charity. Advertising message should not distort the results of scientific and other research as well as citations from the scientific and technical publications. Statistics are not allowed to use so that one should have something other than it really is. Unacceptable distortion of scientific terms, is unacceptable and to use scientific jargon to give the appearance of alleged scientific validity, which is really times property not ... " Adopted by the Public Advertising Council "Code of customs and rules of trade advertising in Russia" "... complements the territory of Russia International Code of Advertising of the International Chamber of Commerce next times property to the ethical rules and regulations, taking into account the peculiarities of the advertising market and the cultural and historical traditions of Russia." The essence of a set can be represented by the following passage: "... The subjects of advertising activity is recommended to refrain from manifesting in the advertising elements of violence, aggressive behavior and dangerous actions, if it is not based on specific goods." Federal Law "On Advertising" regulates "industrial relations, distribution and dissemination of advertising in the markets of goods, works and services ... of the Russian Federation ..." A couple of excerpts from the law: "The goals of this Federal Law is the protection against unfair competition in advertising, prevention and suppression of inappropriate advertising, able to enter the consumer advertising that is misleading or harm the health of citizens and property of citizens or legal persons, the environment or harm to the honor, dignity or business reputation of the persons and infringing upon public interests, principles of humanity and morality. "Unfair is advertising that: discredit the legal and natural persons who do not use the advertised goods, an invalid comparison of the advertised goods with the goods (goods) other natural or legal persons, and also contains statements, images, discrediting honor, dignity or business reputation of a competitor ( competitors) ... Responsibility for violation of Russian legislation on advertising. "Improper advertising, or rejection of counter-advertising, or to provide information within the prescribed period at the request of the Federal antimonopoly agency (its territorial offices) entail administrative responsibility of a warning or a fine of up to 200 times the minimum wage established by federal law. Improper advertising, done repeatedly during the year after the imposition of administrative penalty for the same procedure entails criminal liability in accordance with the laws of the Russian Federation ... " Various individual laws, ordinances and regulations generally govern the advertising of certain areas, aspects of the business, as well as times property specific areas of the country. Their impact on advertising can be judged by the following excerpts from the documents: Russian Federation Law "On Competition and Restriction of Monopolistic Activity in Commodity Markets": "... Prohibits unfair competition, including: dissemination of false, inaccurate or distorted information capable of causing damage to another economic entity or harm its business reputation; misleading consumers regarding the nature, method and place of manufacture, times property consumer properties, quality of goods; incorrect comparison by an economic entity produced or sold the goods with goods of other businesses ... " Presidential Decree "On protection of consumers against misleading advertising": 1. Establish that times property the publication and otherwise disclose the advertising banks, finance, insurance and investment companies, institutions and organizations, as well as other legal entities, raise funds, individuals and legal entities or selling goods and services ... shall: avoid ad guarantees, promises or assumptions about future performance (profitability) of their activities; not allow comparison between the advertised and other legal entities, their services (goods), if the comparison is not possible to confirm the data of statistical reports or balance sheet, certified by the auditors; holding promise of work, services, provision of goods, if not actually carried out (not produced) on the day of advertising ...

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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