Villager realty

Considering the function of illustrations, should be borne in mind that visual objects can not exist apart from the villager realty text. In advertising, there are no images without verbal accompaniment. When not used in advertising illustration, the text (or rather, part of it - the title) performs visual function. He assumes the priority of consumers is perceived not only in the semantic sense, but in the fine. The reader, looking at the headline without illustrations, assess its size, color and font style. The most effective ads, which are used simultaneously, complement each other, and visual and verbal elements. It is particularly important use of illustrations, when the consumer on the basis of verbal information can create yourself a mental image villager realty of the goods. Most ads for the reasons described above - mixed, use, and images and verbal description. Less commonly, advertisers have resorted to only text ads. Usually illustrations "sacrifice" for two reasons: • too small ads • Poor print quality newspaper, magazine or other media. Value of verbal and visual elements in each advertisement is selected based on the context villager realty of the offer to the consumer, but also depending on the approach to achieving goals. When working with images should always bear in mind that the image can not be an end in itself - exist entirely without text or in isolation from it of meaning. The potential user should not examine the picture in advertising, and perceive them as part of the necessary information - from the main illustration for the test to pass, then, when clarifying the arguments, reasons, explanations, using other illustrations. According to numerous studies, the study of advertising, we first look at the graphic, then the header, then the lower right corner (there is usually the name of the advertiser), then return to the text and run through selected words, at the end of their research work read entire text . That is how the consumer receives, based on some logic. Glancing at the illustration, he draws attention to advertising and identifies it with each other and their needs. After examining the name of the advertiser determines the degree of credibility (known, little-known, unknown). Then looks at the key reasons (highlighted in the text). In the case of high interest arose - reads the text as a whole, processing, so any other information. This man is trying to watch and read as it physiologically comfortable, familiar. The so-called diagonal reading "left - right - down." Such a sequence is read to our eyes (and the perception of consciousness) is natural. Sight moves easily and freely, "left-right-down" and with difficulty - diagonally opposite to the direction of reading. So, for example, if a person sees the first image, which is in the center of ads, then it will be hard to go "upstream" to the missing text, located above or to the left. And this verbal information at a low interest in the subject of advertising, as well as the presence of strong competition can easily lead to failure from the study of the proposal. It is clear that the advertising must be observed apparent ease and logic of perception: • illustration - text • top - down • left - right. Thus, the effective placement options illustration in the ad could look like this: • illustration above, the text below, • illustration on the left, text on the right. It is known that under otherwise identical characteristics of a large object more strongly attracts attention, as they say, "catches the eye." Add to this that on a large site easier to see the details, it becomes obvious: the larger the size of their illustration, the more readers it attracts. But what is the size of the image will be most effective? General answer to this question does not exist, but as a specific reference data can be used in various studies. It is known that the most effective ads about 80% of the area placed under visual (ie, they illustration of its size significantly exceeds the text). When illustrating advertising is important to ensure that the area allotted for the logos, slogans and other minor visual elements, was not too big. It should be no more than 5-10% of the size of your ad. Otherwise, minor visual elements cease to function and begin to compete with the main illustration of advertising. For the consumer it is very important illustration of how the fed. The form may contribute to the perception of image quality, but can also hinder it. In some cases, when the content of images is not fulfilling its functions, namely the various aspects of the form can play a key role in attracting attention. If the geometry of villager realty the low-key images, then focuses on the content. If released, the entire interest can be directed solely to the formal. In the rectangle, leaving a good impression, the height should be more reason to not less than 40%. However, the most effective is this figure, when it was built, based on the rules of the "golden section", ie, the height of about 60% more ground. The best understanding and assimilation of the information shown on the rectangle, occurs when it has a vertical format. In general we can say that figure is slightly larger in height than in width (wide vertical bar) is more effective than high and narrow (narrow vertical rectangle) or more in width than in height (horizontal rectangle). Different colors can cause a person certain emotions (excitement, sedation, aggressiveness, etc.). This is due to the fact that color perception in humans is formed as a result of their interaction with the environment. Over a long period of historical development of man was extremely dependent on the environment, and the colors were for him symbols of a certain environment. Light Day (colors: white, yellow, green, blue, etc.) - this time activity: finding food and everyday arrangement. Dark Night (primarily black and blue) - the time of termination daily affairs, recreation, but also the possible threat of an attack any opponent: human or animal. At the border day and night - dusk (gray, indistinct tone). Connection between color and environment entrenched in people on a subconscious level. So a person emotionally reacts to color, regardless of their thoughts. Color ad attracts more attention than black and white. Color is effective in understanding the essence of the goods, helping to improve memorization premises yabb of advertising, allows you to create attitude to advertising. With easy color highlight specific elements of advertising: the actual product, its user, the details of the environment - and thus to focus on their readers. For example, for most people, red symbolizes the blood, fire, warmth, courage, strength, will and momentum. It is also the color of the revolution, communism, and the color of celebration. Well stimulate, but in large quantities is tedious. Brown - maturity, warmth, comfort, earth, courage, stability. Cream, milk warm tone without bright and contrasting accents create a sense of elegance. It stimulates the brain and eyes, helps to focus on. Applied in large quantities can bring a sense of languor and monotony. Blue color is insensitive, villager realty formal and cold as winter. In the lighter shades of "warming." With the gray shade symbolizes restraint. Colors can be villager realty used, based on their production of "temperature" feeling. Thus, stimulating, active red, yellow and orange are considered "warm." The soothing villager realty blue and green - "cold". Purple and "green grass", depending on the shade and can be both. The colors and villager realty background of signs should not be merged. More cheaply from a technological point of view familiar to readers - placing black text on white background. The illustration 25 shows an example of the use of intense red color as the background. The main background color for advertising real estate, probably the most suitable brown ("earth"). Shades of old wood, clay, ripe wheat will help to create an atmosphere of comfort, warmth. Color (in the original - red) background impedes readability The content of illustrations In order to attract the attention of your target audience, the image must be either a specific item of advertising or a specific buyer. That is to say in the ad portrayed the product or the person who has a need for this product. Who saw this ad, or people just think of the presented products, or tie their need for it through the image associated character. If the illustration is always important to keep good match sex, age, and the image of the consumer, as people identify themselves as represented by the hero. That is, if the advertisement is intended for men, then it must be shown in man. If those who are interested in business, it villager realty shows a successful business representative. To advertise the house or apartment would be very appropriate picture of the family inside their homes or nearby. To advertise the office - an illustration of a successful businessman or a group of employees. The more specific focus on the product or on the person, the more attracted the attention of the target group of buyers, and the shorewest realty less interested in a specific product advertising nonusers. Recent simply pass by, the ads, but noting to himself: "It's not for me." It is believed that most people are attracted to sexual images, pictures cute kids and funny animals - "sex, children and animals" [32]. And if you look closely at the environment today is advertising, then you can see that advertisers exploit these vengeance "supertemy." Most often played upon in the ads is sexual motives. Also in graphics full of images of babies of different animals. After all, the problem is not just an illustration villager realty to draw the attention of absolutely everyone who sees her, and attention of potential customers is a particular good or service that, looking at the "picture" should continue to study submitted advertising. If the creator of illustrations, aims simply to attract attention, then the effectiveness of advertising in general, unfortunately, have to forget. For example, loved by many "creators" sexy villager realty image of a woman who will notice your ad the vast majority of men, they will be perceived not as a pointer to the advertised product. At the same advertised with sexy female images goods or services "strong floor" will villager realty not pay any attention (if only in the ad does not offer clear illustration of the sex-related services). Promoted by the way products will notice more women, who naturally associate themselves with (attractive, but not vulgar) image based kauai real property tax on gender. The same can be said about the impact of illustrations from children and pets. If something is advertised, not connected with them directly, the image will be almost useless. People will definitely notice the children and animals, but will not read the ad itself, if it is a question of something else. Figure 26 in the first place to attract the villager realty attention of men who are looking at this photo, are unlikely to be thinking about buying real estate. The illustration 27 shows an example of the use of animal images. The dog, of course, many will notice, but will not come to their mind first and foremost the idea that it is a shelter for pets? If one advertisement multiple pictures, you should not have too much. The number of people in the illustrations of all types in the first place villager realty depends on the content of the advertisement. May be represented by one character, and perhaps - a few. It should villager realty be borne in mind, if it is appropriate to show a family group of names, this announcement may involve a third more readers than ads with one or two nameless people. In general, three or four people in the picture is better than ten. We must not forget that a person visually, without stress, "captures the" no more than seven villager realty objects. The illustration 28 shows ads, which used four photographs. They show a variety of important characteristics of the property, provide important information to the buyer. A few photos with additional information If the illustration should be very careful to use glasses.

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Goods are intended "for business", "for lovers the front page, attracts twice, the last - up to 65%, and the not to forget the main thing - to which it is created. Not specifically devised "on the occasion.

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