Walla walla real estate

Still, custom materials can still be placed in many major business publications, and if you know the way out to the people who are doing this. The "gray" color relationship - it's officially paid publication of information in the form of an ordinary editorial material: articles, reports, interviews, etc. In this case, the money comes from an order not to pocket the individual journalist, and a specific budget in the media. In developed countries, editorial "hidden" advertising without "distinctions" do not publish. Denote its marked "Advertisement." So you do not mislead the reader - the basis of well-being of the publication. In undeveloped or, shall we say, not very developed countries, which today can be attributed to Russia, "custom" materials are often hidden under a variety of misleading the reader with special icons and headings: "K", "business plan", "Portfolio" and t . In agreement with our customers, many Russian media in general can not designate the paid information and it will be released along with the usual editorial content. "Grey" scheme can serve as short-term interests of companies and work strategically. Indeed, the mass media can refrain from elementary critical words to "partner" to criticize the other market participants. Go to the "gray" methods can be ranked as the pressure on the editorial largest advertisers. Companies are constantly pouring into advertising budgets, media respectable amount, well aware of their own importance to the editorial offices. So often require large advertisers gently supporting the publication of articles, interviews, and notes. Editorial tend to consider "the wishes" of their respectable customers. The third primary color cooperation with the media - "white." When working "on-white" representative of the company concerned did not pay a journalist, nor its editors. Media places information material free of charge, simply by virtue of the fact that it is interesting for the audience publications, television or radio station. In order to get on the band or on the air, not necessarily pay the publisher. Therefore, if a company has a curious fact that attracts people's attention, it is necessary to avoid unnecessary costs and to use newsworthy - to work "on-white." All the more so that the publication of materials based on information occasion, in contrast to "black" and "gray" schemes are fully responsible journalism and business ethics. Work "on-white" seeks, most firms and entrepreneurs. But to work "on-white" and most difficult - we need not only money, but of thought. And so it is "white" job is riding on the professionalism of the media. When working with journalists is very useful to understand what kind of people, what makes them tick. Understanding the logic of the staff of newspapers, radio and television, of course, much easier to get results - to publish the required information material. In order to understand media workers must first submit to the conditions in which they operate, what their requirements makes a profession. Obviously, the stupid people in newspapers, on radio and television to do nothing. Job requires the ability to quickly comprehend the correspondents and the analysis of the facts, to understand all the new. That is a journalist - a man sufficiently high intellectual level. It is no coincidence most of the profession have higher education. Obviously, not everyone will come out good reporter. In general, a journalist can say that this person male or female, young, stupid, educated, sociable, cynical, is not averse to a drink, nastyren, daring, curious, cautious, ambitious. Editorial weed out the most from their point of view, the interesting part: the new, curious, able to attract, captivate readers or viewers. Journalists come this way from the elementary feelings of self-preservation. If the media will be the place that is interesting companies, but not interesting to readers, listeners or viewers, the audience simply turn away from them. Newspapers, stuffed with unused articles, no one will buy. News on the radio or on TV will not listen and watch, if they are not that interested in people. As noted above, the material on the activities of a company falls on front pages of newspapers and magazines, radio or television time only when the information it contains is socially significant, interesting specific audience specific media. A businessman it seems the most interesting thing in the world. Therefore, it is offering its version of the "news", I am confident that she can not interest others. However, this information is in most cases only the most interesting businessman and his closest friends and family, colleagues, and rarely even rarer - a wide range of readers. Wording as in the first place are oriented on the needs of their audience. Thus, to get on the band, on TV or radio play, a company must have a really interesting for the audience and editorial event. Journalists are looking for, "pick up" the whole comes across an interesting information. But above all this information a company needs to have. The easiest way, when the firm has something entirely new, easy to fascinating people. In this case, journalists can themselves take the initiative. The easiest way to "cling" to any event which in itself has attracted attention. Often, those turns any journey for which the following with interest many readers, listeners and viewers. Companies looking to get into the heads of people, usually sponsoring such trips. Attract people's attention and scandals of various kinds. Scandals in favor of where we are talking about populism, the unassuming public, the mass production. However, sellers of real estate does not need scandals. Everyone knows the names of the patrons of the largest Russian Tretyakov and Morozov. The first left Moscow as a gift his collection of paintings - it is kept in the Tretyakov Gallery. Second Moscow Art Theatre built - first class building with an auditorium with 1300 seats, where the conditions were created for actors and for all, even the most complex productions. Founded in 1898, the theater still has not lost its value. Companies establish premiums and scholarships: musical, literary, scientific ... Of course, the bigger the event, the more attention the press. However, an interesting little exercise can also cause a good response in the media. Win-win in terms of future publications will be competition, which involved the journalists themselves. On the one hand, thus stimulated by the media interest in particular topics. On the other - information about the competition itself and its organizers will disperse widely - as the "filmmakers" like to make a film about the filmmakers, and journalists like to write "about yourself, loved ones." Traditional approaches to attract the attention of journalists generally quite justified and desirable company information appears in the pages of books or on television and radio. However, the non-traditional approach, the greater the effect. All the examples falling into the information "ten" are based primarily on the right calculation: the press must be interested in going on - will give it as news. Therefore, working on the creation of news for specific publications, a company representative should first examine their editorial content, to understand that these newspapers and magazines believe the news, as they serve its readers. The name of the company or its representative may be in the news and magazines, television and radio not only as a result of the description of certain events. Press often on their own initiative to speak newsmaker ("news maker") - the authoritative in any of the people. They can be businessmen, scholars, and political scientists, etc. At the request of editors public "authorities" commented one or another event, make the analysis of the situation, give a prognosis, in passing, "working" on the image - your personal or organization in the state which consist of. Very often in the role of newsmakers are the top managers of companies, giving an interview. Newsmakers are not only individuals but also the companies themselves, as well as various public institutions, whose affairs are concerned about large numbers of people. Most people and companies to become "newsmakers", of course, very difficult - you have to be in something first: on cash flow, by scientific advances, to influence the political decision-making by scandal, etc. The number of traditional "newsmakers "usually amounts to several dozen, and it almost never increases. The new "newsmakers" usually occur when the star rolled up the "old". Therefore, companies and their representatives, on the one hand, we must strive to become the "newsmakers" in their field in a traditional way - by increasing circulation, improving quality. On the other hand, it can become a newsmaker with special events and promotions. These include competitions, participation in exhibitions, participation in various political, social and business structures, the use of ready newsmakers, the creation of newsmakers, namesakes. Because of media attention may help as well as prevent it. Often, journalists are considered negative trends is by example newsmakers. In general it can be noted that the newsmaker is easier than other companies to distribute news of his positive and harder to hold back negative. When a company communicates with the media, it gives them the information. On the one hand, interesting readers (listeners, viewers), on the other - a human-readable journalists. To facilitate the work of the editorial staff of the summation of the provided material as well as to avoid possible corruption of data, names, numbers and names, information should be provided to them in writing, that is in the form of a press release. In a press release containing details of the event, plus background information about the company, with which it is connected. The text can be quoted, saying, different data, photographs, drawings, etc. Press release should not be in the nature of the article. It's just clear one or two pages of information given is said to journalists - "fish" for future material. Press release should not be editorial material, but it should be as useful for journalists. All information necessary to present logical, concise and better information in the form of blocks. So, to the journalist of the material, it remains only to reduce it slightly to add or edit a hallmark. Press releases should be used as a "fish" for journalists, and as a separate background paper. Some publications, and more Internet sites that have no significant restrictions on the information and publish press releases in an unchanged form in the special headings, form a kind of column.

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