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04.11.2011Yocum realty
It should be borne in mind, if it is appropriate to show a family group of names, this announcement may involve a third more readers than ads with one or two nameless people. In general, three or four people in the picture is better than ten. We must not forget that a person visually, without stress, "captures the" no more than seven objects. The illustration 28 shows ads, which used four photographs. They show a variety of important characteristics of the property, provide important information to the buyer. A few photos with additional information If the illustration should be very careful to use glasses. If ordinary, generally give a more intelligent species, the yocum realty dark, hiding eyes of the character, force people to be cautious in regard to the expressed information qatar real estate with suspicion. All parts of the illustrations are extremely important. Illustration of 30 due to "yocum realty air" attracts attention, but a scrap of newspaper suggests carelessness of the builder, seller ... Carelessness hurts the yocum realty eyes Types of illustrations As an advertising illustration uses photos, drawings and collages. The classic picture is a moment of reality imprinted. Therefore, it becomes a kind of document and, therefore, makes people special trust. Photo attracts more attention than the picture, and thus better remembered. And yet it is easy to excite the interest of readers, well captured in the act involves. Typically, photographs are used when necessary to emphasize the realism of the principal. However, due to the development of computer technologies that enable easy "change" imprinted reality, the pictures today and is used when displaying exaggerations, fantasies, etc. The illustration 31 shows the real object in real life. Photos highly realistic The drawings are most often used in illustrating advertisements in newspapers. As a rule, the artists have resorted to the bar technique. It allows you to avoid the risk of distortion when yocum realty transferring shown in low-quality newsprint. Also bar, contrasting pictures used in illustrating small ad in which, respectively, a small photo of the same will be difficult to consider. Resorted to drawing in those cases when an object (an object or person) is not very photogenic. Use a picture - "way out" and in cases where images of the event that was not sealed camera, as well as shooting are extremely difficult because of the weather, time or spatial conditions. Images can also help "decipher" to explain complex or abstract concepts. Figure always win when you do not have yocum realty enough time and money. After all, to draw something simple can be faster and cheaper than a simple photograph. Drawn image can be ordered from the artists, but you can get ready in special directories. Illustration 32 shows how you can attract significant attention of the target group of consumers with low cost funds. This figure, of course, cheaper than any photograph. Drawing - quickly and inexpensively With the help of Figure 33 advertiser tried to explain the essence of his services. Description of services, not in words, and pictures. When the product is difficult to understand the advantages of appearance, specific goods "explain" with drawings and diagrams. With these figures can be shown to buyers, where the place of sales of goods, to explain to him how to drive or walk. The illustration 34 shows the scheme of apartments, the layout of the neighborhood, giving customers a clear idea of ??where they live. A visual representation of the future housing Figure 35 illustrates the use of the card. With the help of potential users can assess off premises laundry the location of future housing. With the card is easy to estimate the location of future housing Often used in commercial printing image organization, approving or allowing the use of a particular product. Thus promotes a product is given extra credibility. Of course, appearing in print the organization must be actually existing, but not specifically devised "on the occasion." In most advertisements present the logo of the company advertises. It also adds credibility in the eyes of the consumer: "If the company does not hide his name called, means that it guarantees the quality of their services or products ..." In addition, writing logo effect on memorization and associativity. Of course, the company name should be easy to read. In practice, it often turned into a kind of logos puzzle on the solution that consumers, however, are unlikely to be a long time to think. Decorative elements are used for visual selection among competing proposals ads. In order to achieve the desired effect, decorative items should be clear, simple, easily perceptible. When decorating the proposal should be borne in mind that a single frame is better dual. Announcement is very difficult without a framework called the ad - it is not a single whole, is simply a collection of individual visual elements to gather together that not every customer can find the time and effort. In the illustration, 36 presented with a decorative frame ad, originally allocates it among others. However, when this technique is being replicated, as in figure 37, it ceases to be an original and effective. In the illustration technique can be used photos and drawings not only separately, but at the same time - in the manufacture of collage. Quite often, people resort to it when you make newspapers and magazines. Working on high-quality photographs and drawings, it is important to avoid the "easy" way - do not go towards the creation of visual cliches, that is, when by virtue of its banality image will not attract sufficient attention of consumers. When you use inline - corny Composition Composition allows you to build visual information in the most efficient for the perception of form - interesting, logical, understandable. She was always built around the main object or action advertising. All secondary, ancillary items include slave so as to ensure the overall perceptions of all relevant information in minimum time. Nothing should interrupt or distract the attention, be superfluous, unnecessary, hampering the absorption of visual material. Our view yocum realty in the process of perception and building a common coherent visual pattern does "walk" in the background, "pushing" from the main and the same back to him. Are required by the human mind, specifically built in a logical "route" the corresponding agents of interest: a visual component to the second point, that - for the third, etc. Harmonious composition always gives the impression of a whole. That is, all elements must be linked by semantic and spatial arrangement. Each of them should occupy an area proportional to its value in the illustration as a unified whole. Also, accordingly, should be used color, shape, density of objects. The most simple and reliable means of achieving visible integrity - the conclusion of visual information in the frame. In this case, depicted objects are not "spread" on the property, and are perceived as a whole. Force to draw attention to something largely depends on the degree of difference obtained impressions of impressions earlier or later. Contrast can yocum realty highlight specific ad, among other proposals, some elements of the composition - the rest. In order to get a contrast seems to drastically change the measure manifestations of the trait. For example, to change black to white, large to small, dense structure on the loose, etc. The most widespread, probably because of ease, have color contrasts, based on "air" and "reversing". In the first case, the visual elements of the "framed" information void, and the human eye just has to look where you want the creator of advertising. When using the reversing light picture served on a dark background. The most effective "reversing" the allocation of scarce large objects: pictures, short sentences. However, manufacturers often try to serve ads using the "reversing" the entire text, thus reducing its readability. The yocum realty fact that people subconsciously focusing on a dark background and light letters at this point seem to him only holes. In order to distinguish their form, to understand the meaning, we have to expend extra effort. In addition, very often a dark background when printing just "fills" the letters themselves. In practice, most of the "inverted" text so it is difficult to visually perceive that yocum realty they remain unread. The illustration 38 shows an ad, the text of which is very difficult to read. The text of the "reversing" it is very difficult to read Font In the visual yocum realty organization of ad font selection is important. Its easy readability and associativity to the subject of yocum realty advertising provide quality perception of information, as well as its memorability. In some cases, attracting attention and provoking interest to declare certain groups of consumers, can compensate for deficiencies illustrations and header. Improperly interfere with the selected font to receive the information. In order to choose the appropriate, effective font should pay attention to its readability, appropriateness, harmony, and emphasis. Readability of the best offers direct light serif font. However, using a serif font may not be appropriate for low-quality commercial printing. In this case, the serifs of letters can not stamped or vice versa - "burst" paint. All groups of fonts can be divided into two classes: secretory and text. First used in the allocation of key words of the text, as well as headlines, subheads, logos. Intelligibility of the yocum realty text, of course, depends on the size of the characters [33]. Font size corresponds to the distance from which the average person usually reads a newspaper or magazine. If you use large amounts of text should be borne in mind than it is, the greater must be the type size, rather than vice versa, as often happens in domestic practice. In this case, the string being at a normal distance from the eye, is seen without any significant movement of the eye, provides the convenience of reading. We need to pay attention to the orientation of lines in space.
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